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Utilization of Digital Platforms and Social Media in Marketing Products of the PKK Group in Improving the Economy and Food Security of Batu Rejo Villagers Br Ginting, Dewi Sartika; Harumy, T. Henny Febriana; Huzaifah, Ade Sarah; Rosalia, Vicky; Saragih, Mhd Afifan Aly Rahman; Dalimunthe, Muhammad Daud Arbani Asfi; Arrahmi, Ridha; Jernih
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i1.10353

Abstract

After the millennium era, the development of information technology has become quite fast, and changes in business patterns have also increased sharply. One of them is in the world of marketing. During the pandemic and post-pandemic times, digital transformation has been carried out, namely digital marketing or marketing products in cyberspace. Community service is one of the right ways to carry out the socialization of information technology in marketing techniques to support economic development. The community service that will be carried out is entitled Utilization of Digital Platforms and Social Media in Marketing Product Creativity for the PKK Desa Batu Rejo Group, to help the PKK Desa Batu to produce products that will be marketed online through digital platforms and social media that are already widely used by people. PKK groups will be guided and trained to be able to manufacture and market their products in the online market, so they can remain productive even from home. The activities carried out in this service are workshops on digital platforms and social media as well as training on their utilization in online marketing of the creative products of the PKK Batu Rejo Village group.
The Importance of Empowering Farmers to Make Compost in an Effort to Improve the Quality of Agriculture Products in Titi Payung Br Ginting, Dewi Sartika; Saleh, Elnada Nadhira; Luftia, Rifda; Dahri, Imanda Rahmatika; Damanik, Samuel Piscesco; Siahaan, Fereen Tasya Maharani
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.11597

Abstract

Titi Payung Village is one of the villages in Air Putih District, Batu Bara District, North Sumatra Province. The Titi Payung area has an area of ​​165 hectares, 100 hectares for residential areas and 59 hectares of productive agricultural land. There are a total of 2,551 people there, divided into 6 hamlets. The large amount of agricultural land in Titi Payung Village has an impact on the many Titi Payung Village people who choose to become farmers as their main livelihood. In 2010, the increase in market demand for local agricultural products reached 60%. For this reason, organic fertilizers are needed, especially compost which is more environmentally friendly and can improve the quality of agricultural products. The implementation method used is lectures and demonstrations by inviting farmers to practice directly. The result of the implementation of the activity is an increase in farmer's knowledge regarding the manufacture of good and correct compost. It can be concluded that real work lecture activities can increase the knowledge of farmers in Titi Payung Village regarding the importance of using compost to improve agricultural quality.
Children Education and Empowerment in an Effort to Improve Healthy Habits in Titi Payung Br Ginting, Dewi Sartika; Fadhillah, Diana Sari Wahyuni Putri; Cahayani, Retno Sekar Dwigita; Dinda Anggana Putri; Panjaitan, Eka Syahrani; Gultom, Helena
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2024): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v9i1.11599

Abstract

Titi Payung Village is one of the villages in Air Putih District, Batu Bara Regency, North Sumatra Province. Titi Payung has an area of 165 hectares. There are a total of 2,551 people there, divided into 6 hamlets. Some of the health problems that often occur in school-age children are diseases related to children's personal hygiene and the environment like not brushing their teeth properly and correctly, the habit of washing hands with soap, and so on. Diseases that often arise due to lack of personal hygiene are diarrhea, helmintiasis (stomach worms), toothache, etc. (Saputra, 2013). For this reason, there are several activities that should be encouraged to be able increase knowledge and health quality for students, starting from Kindergarten/Taman Kanak-Kanak (TK) students to Elementary School/Sekolah Dasar (SD) students in Titi Payung Village as a form of prevention of diseases from an early age. The Implementation methods used are lectures and demonstrations. The set of activities carried out are the socialization of the importance of handwashing with soap (Cuci Tangan Pakai Sabun- CTPS) and socialization of maintaining dental and oral health. The results of the implementation of the socializations were the improvents of students' knowledge regarding the correct way to wash hands with soap and the correct way to brush the teeth. As conclusions, the Thematic Students' Study Service/ Kuliah Kerja Nyata Tematik (KKNT) of Universitas Sumatra Utara 2022 helped to increase the knowledge of students in Titi Payung Village and inspire to put more efforts to prevent disease from an early age.
Strategy and Online Business Development as Effort to Increase Productivity and Income Manik, Fuzy Yustika; Br Ginting, Dewi Sartika; Yuliaty, Tetyy
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.13367

Abstract

Rambung Barat Village has several Village Community Institutions, one of which is the Family Welfare Development (PKK) group. In carrying out its work program, PKK administrators are faced with obstacles on how to make the community able to make their families prosperous by improving the family's economy. Having a large number of households becomes a new threat and problem for the village. How the Lurah and PKK administrators are able to encourage every household to become a prosperous family. Through PKK, women have been invited to be able to produce and process products that are of sale value. So this PKK group has the potential to be able to help the family economy during this pandemic by starting and developing businesses. However, there are still obstacles, the pandemic has forced people in general to change from their old habits. The people's purchasing power has decreased as well as the government's recommendation to maintain physical distancing and stay at home. So we need a solution to still be able to market the products that have been produced by utilizing technology. Currently, every individual must be prepared to face a cultural shift where every fulfillment of needs must go hand in hand with technological developments. So it will be important for the PKK group to increase knowledge about the use of technology in developing businesses such as knowledge in building online stores as one of the sales strategies carried out. With this service activity, the PKK group has additional knowledge that can be used to develop its business. So that in the end it can help the family economy in particular and improve the economy of a country that is still hit by the COVID-19 pandemic
E-Warta Android-Based System to Support Information Acceleration during the Pandemic in the GBKP Runggun Sememei Batu Community Group Br Ginting, Dewi Sartika; Harumy, T.Henny Febriana; Zendrato, Niskarto; Siregar, Muhammad Erald Setyaki; Nasution, Fitri Aulia Fadillah; Syahputra, Revaldi Irham; Noverikson, Willy; Syadzwana, Hajarani
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.13928

Abstract

In the religious field, especially during this pandemic, the information that is routinely conveyed has problems. The work plan that has been planned by the religious management must also find a way to realize the work plan as well as possible. Efficiency in terms of information sharing was also discussed, especially considering the new normal era, that information sharing such as weekly information still has shortcomings, someone who is late cannot hear the weekly information anymore and members cannot re-read information when they want to come back wanting to know something from that information. Therefore we need a system that utilizes android-based information technology. Making an android-based application for weekly information will be better in realizing the management's work plan
Photo Editing Training for PKK Group in Rambung Barat Village Using Free Smartphone Applications as an Effort to Promote Attractive Products Manika, Fuzy Yustika; Br Ginting, Dewi Sartika; Yuliaty, Tetty; Putri, Iftitah Maghfirah Kesuma; Fadhillah, M.Ardhi; Sembiring, Erlangga; Siregar, Wahyu Hidayat; Aldeena, M.Iqbal; Kamil, Ibnu Julianda
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2023): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v8i2.13931

Abstract

Since the outbreak of COVID-19, the business income of women members of the PKK group in Rambung Barat Village has decreased because the purchasing power of the surrounding community has decreased. Marketing of business products is only done locally. These problems require a strategy so that products can be marketed widely by utilizing digital marketing. The women members of the PKK group already have solutive and innovative products but if the product photos presented are less attractive then consumers will not be interested. In online marketing, consumers only see photos of the products offered. Creating attractive product photos and being able to convey the message of the product is expensive if it has to be done by a professional. This activity aims to increase knowledge and expertise in taking product photos that are carried out independently. So that it can compete and attract potential consumers to make purchases. The method used is by conducting training and mentoring. Participants filled out the pretest and post test to see the extent of the knowledge gained. The results of the activity show that this activity has a positive impact. There is increasing knowledge about using smartphone applications to make good and attractive product photos. PKK members have been able to make product photos that can be used in digital marketing. So that later the product is increasingly known to the wider community and the existing products are increasingly sold in the market.
Web-Based Smart System for Mental Health Prediction to Educate the Community of Tangkahen Village in Supporting Healthy and Prosperous Living Br Ginting, Dewi Sartika; Huzaifah, Ade Sarah; Ivanny Putri Marianto; Aurick Daffa Muhammad; Annisa Cahyani
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i1.18215

Abstract

Mental health is crucial for individual well-being, enabling people to manage stress, work productively, and contribute to their communities. However, in Tangkahen Village, Namorambe District, Deliserdang Regency, mental health awareness remains low, with many villagers associating mental disorders with supernatural causes rather than seeking medical help. This community service project aims to address this gap by implementing a web-based smart system to predict mental health conditions and providing education on mental health issues. In collaboration with Angel Health Clinic, the project will include free health checks, socialization, and pre- and post-tests to evaluate the impact of the program on community knowledge. The goal is to promote healthier and more prosperous living through increased mental health awareness and early detection.
Improvement of Population Data for Kuta Mbelin Village, STM Hulu District, Deliserdang Regency to Open SID Based Population Data Efendi, Syahril; Nurahmadi, Fauzan; Manik, Fuzy Yustika; Seniman; Harumy, T. Henny Febriana; Jaya, Ivan; Absah, Yeni; Syahputra, Muhammad Romi; Hastuti, Liana Dwi Sri; Nainggolan, Pauzi Ibrahim; Herianto, Tulus Joseph; Br Ginting, Dewi Sartika; Yudhistira
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2024): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v9i2.18782

Abstract

The community service program conducted in the fostered village of LPPM USU, namely Kuta Mbelin Village, STM Hulu District, Deliserdang Regency, which already has a village information system (https://s.id/kutambelin) as a manifestation of a digital village, should convert the population data processed conventionally into population data that can be integrated with the village's needs. This includes the ability to monitor population growth, facilitate correspondence and archiving, obtain village population statistics, and more. To improve this data, the fostered village team is implementing an open-source Village Information System, commonly known as Open SID. The data processed by the village using MS Excel covers two hamlets out of the three in Kuta Mbelin village. Hamlet I has 261 residents and Hamlet II has 532 residents, while Hamlet III is still being processed by the village operator. This existing population data needs to be refined and integrated into the Open SID-based population data platform by first performing data cleaning to ensure it can be incorporated into the village information system. The data entry process is continuously carried out by the LPPM USU community service team and village operators, involving USU MBKM KKN students in the village.