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All Journal Jurnal Karya Abdi Masyarakat JEBD Abdi Masyarakat UIKA
Nila Sari, Vivi
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Pengaruh Pengembangan Karir dan Kompensasi Terhadap Kinerja Karyawan dengan Disiplin Kerja Sebagai Variabel Intervening Pada PT. Kemilau Permata Sawit Anggara, Vito; Nila Sari, Vivi; Nadila, Nia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4312

Abstract

This study aims to examine the influence of career development and compensation on employee performance, with work discipline as an intervening variable at PT. Kemilau Permata Sawit. Data collection methods included a survey and questionnaire distribution, with a sample of 74 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant effect of career development on work discipline. There was a significant effect of compensation on work discipline. There was a significant effect of career development on employee performance. There was an insignificant effect of compensation on employee performance. There was a significant effect of work discipline on employee performance. Work discipline mediated the effect of career development on employee performance. Work discipline mediated the effect of compensation on employee performance.
Pengaruh Konten Edukatif, Influencer Marketing, Dan Program Promosi Digital Terhadap Keputusan Pembelian Produk Skintific Melalui Brand Trust Sebagai Variabel Mediasi Khilofah, Nurul; Nila Sari, Vivi; Mulyadi, Olandari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4313

Abstract

The purpose of this study is to analyze the influence of educational content, influencer marketing, and digital promotional programs on purchasing decisions for scientific products through brand trust as a mediating variable. This research is quantitative. Data collection techniques used questionnaires and observations, with a sample of 100 respondents. The data analysis technique used in this study was the SmartPLS 3 program, conducting validity tests, reliability tests, and hypothesis tests.. The results of the study indicate that 1. Educational content has a significant effect on brand trust. 2. Influencer marketing has a significant effect on brand trust. 3. Digital promotion programs have an insignificant effect on brand trust. 4. Educational content has a significant effect on purchasing decisions. 5. Influencer marketing has an insignificant effect on purchasing decisions. 6. Digital promotion programs have an insignificant effect on purchasing decisions. 7. Brand trust has a significant effect on purchasing decisions. 8. Brand trust mediates educational content on purchasing decisions. 9. Brand trust mediates influencer marketing on purchasing decisions. 10. Brand trust does not mediate digital promotion programs on purchasing decisions. Based on the results of this study, it is expected that Skinific products can further improve purchasing decisions by enhancing educational content, influencer marketing, digital promotion programs, and brand trust through each indicator.
Co-Authors Amelia Putri, Natasya Ananda, Dea Anggara, Vito Anggun Suri, Puti Ardila, Vira Beliya, Stafini Fitri, Amelya Juwagiantoro, Bagus Khansa, Mutiyah Khilofah, Nurul Lase Afrillia, Usni Mahelda, Selvia Mulyadi, Olandari Nadila, Nia Permata Sari, Olivia Pratiwi, Oktrisa Rafif, Rizqullah Rosiani, Indah Sagitri, Afreliya Sakinah, Atifah Sarla Atova, Latansa Yelviana, Ade Yunita, Nika