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Kusuma, Sitta
Universitas Mitra Bangsa
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences Other

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Strategic Human Capital Deployment: Examining the Mechanisms Linking Managerial Talent, Work Experience Accumulation, and Supervisory Effectiveness to Job Rotation Outcomes Agung Surya Dwianto; Sitta Kusuma
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2204

Abstract

This study examines the influence of managerial talent, work experience accumulation, and supervisory effectiveness on job rotation outcomes among managers of PT Pos Indonesia Regional IV Jakarta. As a state-owned enterprise operating in an increasingly competitive logistics environment, PT Pos Indonesia requires evidence-based human capital strategies to enhance managerial adaptability and organizational agility. This research proposes an integrated structural model linking managerial talent, experiential learning, and supervisory practices, with a particular emphasis on their sequential interrelationships in explaining job rotation effectiveness. A quantitative approach was employed using a census of 160 managers. Data were analyzed through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) to test direct and indirect relationships among variables. The findings indicate that managerial talent, work experience accumulation, and supervisory effectiveness positively influence job rotation outcomes. In addition, managerial talent indirectly affects job rotation effectiveness through work experience and supervision, suggesting a sequential mediation mechanism. While the results provide empirical support for the proposed model, they should be interpreted with caution due to the study’s cross-sectional design, reliance on self-reported data, and focus on a single regional context. This study contributes to the talent management literature by highlighting the importance of integrating managerial capability, experiential accumulation, and supervisory processes into a coherent mechanism influencing job rotation outcomes. Practically, the findings offer guidance for designing competency-based rotation systems to strengthen leadership pipelines and organizational resilience in state-owned enterprises.
The Effect of Digital Chat and Phone Marketing in Increasing Patient Repeat Orders Through Closing Rate in Men's Health Services in Indonesia Mohammad Caesario Elnardy; Zaharuddin Zaharuddin; Sitta Kusuma
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1397

Abstract

This study aims to analyze the influence of chat-based and telephone-based digital marketing on patient closing rates and repeat orders, and to examine the mediating role of closing rates in this relationship. The research employed a quantitative, survey-based approach with non-clinical healthcare workers serving as medical advisors in men's health clinics in Indonesia. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to identify both direct and indirect relationships among variables. The findings reveal that digital marketing via chat and phone significantly affects patient conversion rates and repeat orders. Furthermore, closing rate was found to mediate the relationship between chat and telephone communication and repeat order behavior. These results indicate that the effectiveness of digital marketing strategies in healthcare services is not solely determined by the utilization of digital technology but also by the quality of communication demonstrated by healthcare personnel. The study highlights the importance of structured and strategic digital communication in strengthening patient engagement and loyalty. The findings provide practical implications for healthcare service providers, particularly clinic management, in developing more effective digital marketing strategies that emphasize communication quality, patient trust, and relationship continuity.
The Influence of TikTok Video Content and Live Streaming on Patient Consultation Decisions at Indonesian Men's Clinics Alamsyah Putra; Zaharuddin Zaharuddin; Sitta Kusuma
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1401

Abstract

This study aims to examine the influence of TikTok video content (X1) and live streaming (X2) on patients’ consultation decisions (Y) at Klinik Lelaki Indonesia. The research employed a quantitative approach using purposive sampling, involving 154 respondents. Data were analyzed using SPSS version 25, including validity testing, reliability testing, classical assumption testing, and multiple regression analysis. The results indicate that all research instruments were valid (r > 0.159; p < 0.05) and reliable (Cronbach’s Alpha values: X1 = 0.745; X2 = 0.821; Y = 0.682). Furthermore, the regression model satisfied classical assumption tests, including normality (p = 0.156), multicollinearity (VIF = 1.885), and autocorrelation (Durbin–Watson = 1.619). The partial regression analysis shows that video content (B = 0.273; p < 0.001) and live streaming (B = 0.267; p < 0.001) have positive and significant effects on consultation decisions. Simultaneously, both variables significantly influence consultation decisions (F = 55.633; p < 0.001). The coefficient of determination (R² = 0.424) indicates that 42.4% of the variance in patient consultation decisions is explained by the two independent variables, while the remaining 57.6% is accounted for by factors outside the model. These findings suggest that improving the quality and effectiveness of digital health content on social media platforms increases patients’ likelihood of seeking medical consultation.
Co-Authors Aan Yulianto Akil, Rendy Elriza Alamsyah Putra Dwianto, Agung Surya Harjito Harjito Harries Madiistriyatno Junengsih Listiorini, Dewi Mohammad Caesario Elnardy R. Yunus Cahyadi Sarianto Sarianto Syelvi Adelia Zaharuddin Zaharuddin Zaharuddin, Zaharuddin