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All Journal Balale' : Jurnal Antropologi Maneggio
Mulya, La Ode Andi Rahmat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ADOPTION OF MEDIA INNOVATIONS FOR MARKETING COMMUNICATIONS FOR UMKM FOR THE LATEST COLD DRINK IN THE DIGITALIZATION ERA Husriadi, Muh.; M, Usman.; Mulya, La Ode Andi Rahmat; Ningsi, Citra Ayu
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/8ryxdf96

Abstract

The implementation of innovation in digital communication media by MSMEs in the cold beverage sector faces several significant challenges, including lack of technical knowledge, limited resources, and limited access to digital training. This study aims to investigate the effect of digital technology adoption on MSME business performance, especially in terms of increasing customer engagement, sales, and expanding market reach. The methodology applied is a qualitative approach through in-depth interviews with MSME owners in the cold beverage industry. The research results revealed that despite the challenges faced, the use of social media can increase interaction with customers, expand market reach beyond local areas, and increase sales by up to 40%. The findings of this study indicate that support in the form of digital training and access to resources is essential to optimize the use of digital media by MSMEs. Implementing the right digital strategy has the potential to strengthen the competitiveness of MSMEs amidst increasingly tight global market competition.
Woiila: Fenomena Fluktuasi Air Sungai dan Dampaknya terhadap Pertanian serta Ekologi Lokal di Mowewe, Kolaka Timur Jers, La Ode Topo; Ashmarita, Ashmarita; Alias, Alias; Bainudin, Bainudin; Hasan, Hasni; Mulya, La Ode Andi Rahmat
Balale' : Jurnal Antropologi Vol. 7 No. 2 (2026): May 2026
Publisher : Universitas Tanjungpura

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Abstract

The “Woiila” phenomenon is a unique natural event in Mowewe, East Kolaka, where the water levels of the Woiila River experience extreme periodic hydrological fluctuations. This study analyzes its impact on the agricultural system, local ecology, and community adaptation strategies.  This study employs a qualitative approach through participant observation, in-depth interviews, and documentary analysis, involving farmers, community leaders, and relevant stakeholders. The findings indicate that the fluctuations of the Woiila River have triggered transformations, driving shifts in community cropping patterns from traditional systems toward more resilient adaptations aligned with sustainable cycles, becoming increasingly adaptive to water cycles. The adaptations implemented include the diversification of drought-tolerant crops, modifications to irrigation techniques, and the development of communal water storage infrastructure. Ecologically, these changes have impacted the composition of riparian vegetation, the migration of aquatic fauna, and the ecosystem’s adaptation to extreme hydrological fluctuations. The Mowewe community has internalized local wisdom in the form of an early warning system based on the observation of natural phenomena, land rotation according to the Woiila cycle, and customary institutions to regulate collective water management. This study underscores the importance of local resilience and the integration of traditional knowledge into climate change adaptation strategies and sustainable water resource management in regions with unique hydrological characteristics.
Woiila: Fenomena Fluktuasi Air Sungai dan Dampaknya terhadap Pertanian serta Ekologi Lokal di Mowewe, Kolaka Timur Jers, La Ode Topo; Ashmarita, Ashmarita; Alias, Alias; Bainudin, Bainudin; Hasan, Hasni; Mulya, La Ode Andi Rahmat
Balale' : Jurnal Antropologi Vol. 7 No. 1 (2026): May 2026
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The “Woiila” phenomenon is a unique natural event in Mowewe, East Kolaka, where the water levels of the Woiila River experience extreme periodic hydrological fluctuations. This study analyzes its impact on the agricultural system, local ecology, and community adaptation strategies.  This study employs a qualitative approach through participant observation, in-depth interviews, and documentary analysis, involving farmers, community leaders, and relevant stakeholders. The findings indicate that the fluctuations of the Woiila River have triggered transformations, driving shifts in community cropping patterns from traditional systems toward more resilient adaptations aligned with sustainable cycles, becoming increasingly adaptive to water cycles. The adaptations implemented include the diversification of drought-tolerant crops, modifications to irrigation techniques, and the development of communal water storage infrastructure. Ecologically, these changes have impacted the composition of riparian vegetation, the migration of aquatic fauna, and the ecosystem’s adaptation to extreme hydrological fluctuations. The Mowewe community has internalized local wisdom in the form of an early warning system based on the observation of natural phenomena, land rotation according to the Woiila cycle, and customary institutions to regulate collective water management. This study underscores the importance of local resilience and the integration of traditional knowledge into climate change adaptation strategies and sustainable water resource management in regions with unique hydrological characteristics.
Co-Authors Alias, Alias Ashmarita, - Bainudin, Bainudin Citra Ayu Ningsi, Citra Ayu Hasan, Hasni Jers, La Ode Topo M, Usman. Muh. Husriadi