Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Teow, Boon Keong
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Cryptocurrency Security Risk: Awareness Among General Public in Malaysia Effendi, Azura Abdullah; Teow, Boon Keong; Teh, Kai Guan; Tan, Yin Ann; Tay, Hsue Li; Tang, Yuxin; Chaudhary, Simran; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i3.3619

Abstract

In the age of digital payments, cryptocurrencies have gained significant attention as an alternative investment option. However, security risks such as phishing, hacking, and fraudulent exchanges present challenges for investors. This study aims to assess the level of awareness among the general public in Malaysia regarding cryptocurrency security risks. A quantitative research method was employed, using a survey questionnaire distributed to 150 Malaysian citizens via social media platforms. The questionnaire explored respondents' knowledge of cryptocurrencies, awareness of security risks, and protective measures such as security programs, two-factor authentication (2FA), and education. The results of the regression analysis show that the installation of security programs, 2FA, and public education are all significant predictors of increased awareness of cryptocurrency security risks, with a combined R² value of 0.523. This suggests that 52.3% of the variance in awareness is explained by these factors. The study concludes that strengthening security measures and providing education can significantly improve public understanding of cryptocurrency risks, leading to safer investment practices. The implications of these findings highlight the need for targeted education and security initiatives to enhance public confidence in cryptocurrency, making digital currency investments more secure.
Navigating the Post-Pandemic Landscape: Challenges and Strategies of a Beverage Company Teow, Boon Keong; Chaudhary, Rashmi; Binti Ani, Nur Syafarina; Binti Mohamed Nizam, Nur Izzatul Syazirah; Binti Faridzail, Nur Qisha Atierah; Binti Mohd Safari, Nur Safirah; Mittal, Priyanshu; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3542

Abstract

This study explores Coca-Cola's adaptive responses to challenges presented by the COVID-19 pandemic, with a focus on how targeted training programs can enhance resilience and drive innovation in areas such as supply chain management, marketing strategies, and employee adaptation. Using a mixed-method approach, the research gathered quantitative and qualitative data through Google Forms surveys and focus groups with Coca-Cola employees in Malaysia. Results highlight that supply chain disruptions and shifting consumer demands were significant obstacles, while an increased focus on employee well-being and digital transformation provided notable opportunities. Findings reveal that Coca-Cola's "well-being-first" approach and approachable leadership style positively impacted employee morale and communication. Training programs, while effective, have room for improvement in areas like digital marketing and sustainability. The study concludes that targeted training in digital literacy, supply chain management, and wellness can strengthen Coca-Cola’s adaptability in a post-pandemic environment, enhancing both workforce resilience and organizational competitiveness.
Determinants of Adoption and Continuance Intention of Food Delivery Applications in Malaysia Teow, Boon Keong; Gan, Kia Hui; Teh, Geegie; Ho, Gordon; Ho, Wen Yong; How, Wen Cong; Huang, Yiqing; Ali, Anees Jane; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4220

Abstract

In Malaysia’s competitive food delivery market, understanding factors that drive users’ continued platform use is essential. This study investigates the determinants influencing users’ continuance usage intention toward ShopeeFood in Malaysia by integrating perceived ease of use, perceived convenience, perceived usefulness, perceived value, and social influence into an extended technology acceptance model (TAM). A quantitative cross-sectional survey was conducted among 150 respondents, and data were analyzed using multiple regression via SPSS version 26. The results reveal that perceived value (? = 0.600, p 0.001) is the most influential predictor of social influence, followed by perceived usefulness (? = 0.277, p 0.01). In contrast, perceived ease of use (? = –0.245, p 0.01) shows a negative association with social influence, while perceived convenience has no significant effect. For continuance usage intention, both perceived value (? = 0.554, p 0.001) and social influence (? = 0.338, p 0.001) significantly predict ongoing usage, explaining 77% of the variance (R² = 0.770; F = 96.343, p 0.001). These findings extend the TAM by emphasizing the dominant roles of perceived value and social influence in sustaining behavioral intention, while ease of use and convenience emerge as baseline expectations in the post-adoption stage
Co-Authors Ali, Anees Jane Binti Ani, Nur Syafarina Binti Faridzail, Nur Qisha Atierah Binti Mohamed Nizam, Nur Izzatul Syazirah Binti Mohd Safari, Nur Safirah Chaudhary, Rashmi Chaudhary, Simran Effendi, Azura Abdullah Gan, Kia Hui Ho, Gordon Ho, Wen Yong How, Wen Cong Huang, Yiqing Kee, Daisy Mui Hung Mittal, Priyanshu Tan, Yin Ann Tang, Yuxin Tay, Hsue Li Teh, Geegie Teh, Kai Guan