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Pengaruh Literasi Keuangan Syariah, Literasi Digital Dan Religiusitas Terhadap Minat Menabung Generasi Z Pada Bank Syariah Di Mataram Irma Aulia; Irianto; Hj. Erviva Fariantin
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 1 (2025): Vol. 4 No. 1 Februari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh literasi keuangan syariah, literasi digital, dan religiusitas terhadap minat menabung generasi Z pada Bank Syariah di Mataram. Variabel penelitian ini terdiri dari tiga variabel independen, yaitu literasi keuangan syariah (X1), literasi digital (X2), dan religiusitas (X3), serta satu variabel dependen, yaitu minat menabung (Y). Populasi penelitian ini adalah mahasiswa Program Studi Manajemen STIE AMM. Sampel diambil menggunakan teknik voluntary response sampling dengan jumlah 60 responden yang bersedia mengisi kuesioner. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial religiusitas memiliki pengaruh signifikan terhadap minat menabung, sedangkan literasi keuangan syariah dan literasi digital tidak berpengaruh signifikan secara individu. Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap minat menabung. Religiusitas menjadi variabel dominan, menegaskan pentingnya integrasi nilai spiritual dalam mendorong keputusan keuangan berbasis syariah. Variabel independen dalam penelitian ini mampu menjelaskan variabel dependen sebesar 58,4%, sementara sisanya sebesar 41,6% dipengaruhi oleh faktor lain di luar model penelitian.
Pemanfaatan Buah Pepaya Menjadi Keripik Dan Digitalisasi Marketing Di Desa Lelede Kecamatan Kediri Kabupaten Lombok Barat NTB Hj. Erviva Fariantin; Rusdi; Syaiful Amri; Indah Ariffianti; Elvina Setiawati; Sopian Saori; Dedy Febry Rachman
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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The aim of this service is to utilize papaya fruit to make papaya chips and digitize marketing in Lelede Village, Kediri District, West Lombok Regency, NTB. We know that papaya can not only be consumed directly but can also be processed into various foods, one of which is "Papaya Chips" or "Papaya Chips". The presence of papaya chips has become a food choice that can be consumed by all groups, from children, teenagers to adults. This papaya chips product or "Papaya Chip" is considered very appropriate to meet the need for healthy snacks, because consumers are now increasingly smart and aware of health, and are willing to spend time paying attention to types of natural products, so that business opportunities are expected. This can be utilized by people who already have a business or who are about to set up a business to increase income to survive which is increasingly difficult. The method of implementing this service is carried out in three stages, namely the planning stage, implementation stage and evaluation stage. The results of the service are the activity of making papaya chips which includes the acquisition of raw materials, goods in process and finished goods with simple quality control. The production process can also be carried out in everyday life because the ingredients are easy to obtain, by using papaya fruit that is around us we can produce papaya chips and these chips can be marketed so that they can help the family's economic income.
Pengaruh Kepemimpinan, Disiplin Kerja, Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Optik Di Kecamatan Cakranegara RR Mauryta Angkasa Putri; Hj. Erviva Fariantin; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 2 (2024): Vol. 2, No. 2, April 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This research aims to examine the influence of leadership, work discipline and work environment on job satisfaction of optical employees in Cakranegara District. Data was collected via a Google Form questionnaire from 51 employees. The data analysis used is the t test (partial), and F test (simultaneous). The results of the t test analysis (partial), show (1) leadership has a negative and not significant effect with a calculated t value of -0.560 < t table 2.01174 and a significance level of 0.578 > 0.05, (2) work discipline has a positive but not significant effect on t value 1.439 < t table 2.01174 and a significance level of 0.456 > 0.05, (3) the work environment is proven to have a positive and significant effect on job satisfaction of optical employees with a t value of 5.628 > t table 2.01174 and a significance level of 1.259 < 0.05. The results of the F test analysis found that leadership, work discipline and the work environment simultaneously had a significant effect on optical employee job satisfaction with a calculated F value of 55.039 > F table 2.80 and a significance level of 0.000 < 0.05
Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan M. Zidan Supandi; Ida Bagus Eka Artika; Hj. Erviva Fariantin
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This study aims to determine the significant effect of service quality, price perception, and costumer satisfaction on custumer loyalty at the Semet Barbershop Telagawaru Village Labuapi District. The population in this study were all Semet Barbershop costumers whit a sample of 40 respondents. The research method used in this study is a quantitative approach. This research is an associative type, using the classical assumption test and multiple linear regression. The results of this study indicate that partially the service quality variabel has no significant effect on customer loyalty whit a t count of 0,007 < t table of 1,68709. Perceived price partially has no significant effect on customer loyalty whit a t count of -1,043 < t table of 1,68709. While customer satisfaction partially has a significant effect on customer loyalty whit a t count of 5,740 > t table of 1,68709. Based on the simultaneous test of service quality variables, price perceptions, and costumer satisfaction have a significant effet on costumer loyalty whit an f count of 39,256 > f table of 2,87 whit a significance of 0,000 at Semet Barbershop Telagawaru Village Labuapi District.
Strategi Pemasaran Produk Wisata Desa Sesaot Dalam Menarik Minat Wisatawan Ni Made Wulandari; Hj. Erviva Fariantin; Faizatul Fajariah
Kredibel: Jurnal Ilmiah Manajemen Vol. 2 No. 3 (2024): Vol. 2 No. 3 Juni 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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This research is a qualitative research with an ethnographic approach strategy that aims to analyze the marketing strategy of Sesaot Village tourism products in attracting tourists. This study took 10 (ten) informants, namely the West Lombok Tourism Office, the Head of Sesaot Village, 2 (two) Tourism Managers, 3 (three) Business Actors, 3 (three) communities. This study used several data collection techniques, namely in-depth interviews, observation, and documentation. The interview technique was carried out in an unstructured manner using an interview guide. The marketing strategy used by Sesaot Tourism Village is in the form of developing tourist destination objects or products, promoting through social media or the internet, increasing accessibility, and improving services. The result of the development of tourism products in Sesaot Tourism Village is the construction of several new photo spots that previously did not exist in the PUREKMAS area, various facilities such as toilets, and berugak have been provided to maintain the comfort of tourists when visiting. It is known that tourist interests can change along with the development of tourist attractions, when a tourist attraction has new things, tourists will feel interested and think about trying it.