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All Journal Jurnal Kolaboratif Sains Jurnal Ilmu Komunikasi Triwikrama: Jurnal Ilmu Sosial Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran
Muhammad Prakoso Aji
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI PDIP PADA MEDIA SOSIAL UNTUK KAMPANYE PEMILU Rahma Syakira Ayu; Ananda Dewi; Nayla Febrina; Ragilia Dwi Pradita; Silvana Putri Priageng; Muhammad Prakoso Aji
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 6 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i6.6985

Abstract

Penelitian ini bertujuan untuk menganalisis peran media sosial dalam strategi PDI-P untuk membangun citra politik pada kampanye Pemilu 2024. Penelitian ini menggunakan metode deskriptif kualitatif, dengan studi literatur dan pengumpulan data dari media sosial sebagai teknik pengumpulan data utama. Fokus penelitian adalah untuk memahami bagaimana media sosial digunakan PDI-P dalam menyampaikan kampanye dalam membentuk citra positif di hadapan publik pada pemilu 2024. Hasil penelitian menunjukkan bahwa PDI-P secara efektif menggunakan platform seperti Instagram, TikTok, dan X untuk berinteraksi dengan pemilih, memperkenalkan kandidat, serta menyebarluaskan narasi politik yang mendukung citra partai. Konten-konten yang disesuaikan dengan kelompok pemilih, seperti kampanye lingkungan dan kesetaraan gender, berhasil menarik perhatian generasi muda. Selain itu, interaksi langsung dengan publik melalui media sosial memberikan efek positif dalam membangun citra PDI-P dan calon presidennya. Kesimpulannya, media sosial memainkan peran penting dalam strategi kampanye PDI-P untuk membangun citra positif pada politik politik, namun metode kampanye tradisional tetap penting untuk menjangkau pemilih yang lebih konservatif.
Analisis Strategi Komunikasi Politik Public Figure dalam Mendapatkan Kursi di DPD Jawa Barat Pada Tahun 2024 : (Studi Kasus Alfiansyah Komeng) Dinda Rizka Maulany Kurnia; Mohammad Rafatta Umar; Muhammad Sulthan Fatih; Sabrina Shafa Qonita; Syahwa Fitria Kurniawan; Muhammad Prakoso Aji
Amandemen: Jurnal Ilmu pertahanan, Politik dan Hukum Indonesia Vol. 1 No. 4 (2024): Oktober: Amandemen: Jurnal Ilmu pertahanan, Politik dan Hukum Indonesia
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/amandemen.v1i4.554

Abstract

Alfiansyah Komeng's participation in the West Java Regional Representative Council election in 2024 was a surprising phenomenon. 5.3 million votes were achieved, which led him to occupy the seat of the West Java Regional Representative Council. One of the things that attracted the attention of many people was the use of an informal photo by Alfiansyah Komeng to be posted on the voting paper. This research seeks to analyze the personal branding that Alfiansyah Komeng has built to win a seat in the West Java Regional Representative council in 2024 and how social media plays a role in shaping Alfiansyah Komeng's image. The theories used in this research are framing theory and personal branding. The method used in this research is a qualitative approach with literature studies from books and previous studies. Information from interviews scattered on the internet and other internet data is also taken in this research. The result of this research is that Komeng only focuses on building his personal branding with an image as a comedian and almost no branding that describes him as a politician.  
Efektivitas Tayangan Politik PKSTV dalam Meningkatkan Dukungan Pemilih PKS pada Pemilu 2024 Oktavia Anggi Ramadhani; Khansa Nabilla Lutfiyah; Rahma Titania; Ahren Jasmine Azzahra; Muhammad Prakoso Aji
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3291

Abstract

This study aims to analyze the effectiveness of PKSTV, a digital television platform owned by the Prosperous Justice Party (PKS), in increasing voter support in the 2024 election. The study focuses on how PKSTV, as a digital political campaign medium, plays a role in shaping public perception and influencing voters’ political behavior. Using a qualitative approach, this research employs literature review and content analysis to examine PKSTV’s political communication strategies, including the application of Agenda Setting Theory, in highlighting key issues and building a positive public opinion of PKS. The findings show that PKSTV contributes to increasing voters’ knowledge of PKS (cognitive effect), establishing a positive image of PKS among the public (affective effect), and mobilizing voter support (behavioral effect). However, PKSTV also faces challenges from intense competition in the digital media landscape and political polarization. The conclusion of this study indicates that PKSTV has significant potential to support PKS’s voter mobilization strategy through interactive and relevant digital content, especially for younger voters.
The Use of Instagram Social Media as a Political Communication Tool for the Bogor Regency Regional Government in 2022-2023 Suandi, Azril Shiva Miraj; Muhammad Prakoso Aji
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 2, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i2.5333

Abstract

Communication cannot be separated from human life. Technological developments in the world of communication mean that humans must follow. Social media is a way to convey political messages and get feedback from communications. Political participation is a continuation of political communication used on social media. This research aims to determine the use of social media Instagram as a political communication tool by the Bogor Regency Government in 2022-2023. The research method used is qualitative with a case study method. Data collection was carried out through interviews with the Head of the Public Communications Team of the Bogor Regency Communication and Information Service directly. The results of this research found that social media, especially Instagram, was used as a means for branding regional heads and their supporting instruments. The use of Instagram social media is used as a means to convey political messages such as the regional head's vision and mission, the regional head's agenda as well as promoting MSMEs and regional tourism potential. Evaluations are carried out by the Communication and Information Service periodically based on issues circulating in the community.
Strategi Komunikasi Politik Rano Karno: Pemanfaatan Citra 'Si Doel' Dalam Pilgub DKI Jakarta Tahun 2024: Rano Karno's Political Communication Strategy: Leveraging the Image of 'Si Doel' in the 2024 Jakarta Gubernatorial Election Adinda Sekar Kinanthi; Ameilya Az-Zahra; Fayza Arzmy Niafaran; Muhammad Putra Tyanto; Muhammad Prakoso Aji
Jurnal Kolaboratif Sains Vol. 8 No. 10: Oktober 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i10.8777

Abstract

Penelitian ini menganalisis strategi komunikasi politik Rano Karno dalam Pemilihan Gubernur DKI Jakarta 2024 melalui pemanfaatan citra budaya populer “Si Doel Anak Betawi” sebagai modal politik. Fenomena ini memanfaatkan simbol budaya lokal sebagai modal politik untuk membangun kedekatan emosional dengan masyarakat di tengah kontestasi politik modern yang semakin mengandalkan media digital. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif untuk menggambarkan secara sistematis strategi komunikasi politik yang diterapkan. Penelitian menggunakan teori pemasaran politik Bruce I. Newman dengan fokus pada konsep exchange process dan kerangka 4P (Product, Push Marketing, Pull Marketing, dan Polling) yang menjelaskan hubungan timbal balik antara kandidat sebagai penyedia jasa politik dan pemilih sebagai konsumen. Hasil penelitian menunjukkan bahwa citra “Si Doel” berhasil berfungsi sebagai produk politik yang kuat serta memperkuat identitas Rano Karno sebagai sosok merakyat, sederhana, dan dekat dengan masyarakat Betawi serta kelas menengah ke bawah. Optimalisasi media massa dan media sosial, khususnya Instagram berhasil memperluas jangkauan komunikasi hingga ke generasi muda. Kesimpulannya, keberhasilan Rano Karno menegaskan pentingnya integrasi simbol budaya lokal, strategi pemasaran politik, dan komunikasi yang adaptif untuk membangun citra politik yang kuat sekaligus inklusif dalam konteks demokrasi modern.
Co-Authors Adinda Sekar Kinanthi Ahren Jasmine Azzahra Ameilya Az-Zahra Ananda Dewi Dinda Rizka Maulany Kurnia Fayza Arzmy Niafaran Khansa Nabilla Lutfiyah Mohammad Rafatta Umar Muhammad Putra Tyanto Muhammad Sulthan Fatih Nayla Febrina Oktavia Anggi Ramadhani Ragilia Dwi Pradita Rahma Syakira Ayu Rahma Titania Sabrina Shafa Qonita Silvana Putri Priageng Suandi, Azril Shiva Miraj Syahwa Fitria Kurniawan