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PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN PENJUALAN BUDI DAYA IKAN DI KELURAHAN PURUK CAHU KABUPATEN MURUNG RAYA PROVINSI KALIMANTAN TENGAH periyadi Periyadi; Muhammad Haris Syafitri; Junaidi Junaidi
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.416

Abstract

The main objective of this research is to study and analyze (1) The influence of promotion cost which consist of advertising cost, promotion cost of sale and cost of public relation and reporting, have significant influence either partially or simultaneously. (2) The dimension of promotional cost which is greater the effect on the increase of the sale of fish cultivation by farmer group of cooperation. This research is done by quantitative method and also use analysis method with SPSS Windows For Data as a data analysis tool. Based on the result of the research, it is found that in the multiple linear regression analysis it is found that promotion cost consisting of advertising cost, sales promotion cost and public relation cost and reporting, have significant influence either partially or simultaneously to the increase of fish farming sale by farmer group of pakat sasama.
Pengaruh Gaya Hidup dan Motivasi Serta Persepsi Harga Terhadap Keputusan Pembelian Handphone Merk Iphone Amalia Wahyuni; Periyadi Periyadi; Muhammad Haris Syafitri
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1675

Abstract

Business competition is entering an era of increasingly tight competition among similar companies. This forces business actors to compete to find more effective marketing strategies. The strategies used are no longer limited to general strategies, but must be able to think creatively and innovatively, take advantage of business opportunities as much as possible and get out of the comfort zone in order to make innovations that competitors have never thought of. The purpose of this study is to determine and analyze the influence of product quality, price perception, and lifestyle on the decision to purchase iPhone products made by students of the Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin. This study uses a quantitative method. The population in this study were UNISKA students majoring in Management, class of 2019, Banjarmasin with a total of 90 respondents. This test was carried out using the help of SPSS Statistic Software Version 26. The data collection method used a questionnaire and the data analysis technique used descriptive statistical analysis methods , instrument tests,Classical Assumption tests , multiple linear regression analysis and hypothesis tests.
Pengaruh Motivasi Terhadap Peningkatan Produktivitas Kerja Karyawan PT. Mektek Tanjung Lestari Kabupaten Tabalong Muhammad Haris Syafitri; Hairul Hairul; Husnurrofiq Husnurrofiq; Farida Yulianti; Edy Mahfuz; Periyadi Periyadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i2.1683

Abstract

This research on work motivation towards employee performance of PT. Adaro Indonesia Tabalong Regency aims to simultaneously determine and analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency, to determine and partially analyze the influence of intrinsic motivation and extrinsic motivation towards increasing employee work productivity of PT. Mektek Tanjung Lestari Tabalong Regency and to determine and analyze the variables of intrinsic motivation and extrinsic motivation that have a dominant influence on increasing employee work productivity. The research will be conducted with a quantitative approach, namely all information is presented in the form of numbers, starting from data collection, interpretation of the data, the appearance of the results and its analysis based on statistical analysis. The population used in this study was taken from the overall data of employees working at PT. Mektek Tanjung Lestari Tabalong Regency with a total of 76 people. While the samples used were all 64 people using multiple regression data analysis. The results of the analysis show that: (1) the calculated F value is 25.422 with a significance level of 0.000 <5%. Because the significant probability is less than 0.05, Ho is rejected and Ha is accepted. (2) Intrinsic motivation (X1) obtained a test statistic of t = 2.667 with a significance of 0.010. The coefficient of the t test result at a significance level of 0.010 is smaller than 0.05 (>5%). For the calculated t produced is 2.667, while for the t table it is 1.99962. Because the calculated t value is greater than the t table (2.667 > 1.99962), it can be concluded that intrinsic motivation (X1) has a positive and significant influence on employee work productivity (Y). (3) Extrinsic motivation (X2) shows a significance level of 0.001 which is smaller than 0.05 (<5%). Because the calculated t value is greater than the t table (3.358 > 1.99962), it can be concluded that extrinsic motivation (X2) has a positive and significant influence on employee work productivity (Y). (4) The extrinsic motivation variable (X2) is more dominant in terms of work productivity (Y) of employees of PT. Mektek Tanjung Lestari, Tabalong Regency, with a Standardized Coefficients value of 0.414, including a strong correlation value.
The Influence of Occupational Safety and Health and the Work Environment on Employee Performance at PT. PLN PDKB KSKT Unit Edy Mahfuz; Junaidi Junaidi; Muhammad Haris Syafitri; Abdul Kadir; Orbawati Orbawati
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.307

Abstract

Things that is done by the company can be in the form of occupational safety and health training aimed at improving knowledge , skills , attitudes that are physically designed according to the work needs of each employees . In addition , protective equipment is also called Personal Protective Equipment (PPE) which is equipment used by all employees without exception to protect themselves from potential workplace accidents . There are several elements that can support occupational safety , namely elements of occupational safety and security such as awareness in maintaining occupational safety and health , being thorough , implementing work procedures by pay attention to occupational safety and health . Good occupational safety is an important dimensions of employee protection . This protection aiming for employees to safely carry out their daily work so that they can improve industrial productivity performance . PT. PLN (Persero) Unit PDKB KSKT is a State- Owned Enterprise (BUMN) whose purpose is in the field of distributing electrical energy PT. PLN (Persero) serves the electricity needs of the community such as submitting applications for electricity installations , submission applications for increasing voltage or adding power , checking PLN electricity bills , paying electricity to complan
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.