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All Journal Jurnal For Management Student (JFMS) International Journal of Economics, Management and Accounting
Handayani, Yesie
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMBANGUN CITRA MEREK MELALUI PRODUK YANG BERKUALITAS PADA USAHA MIKRO KECIL MENENGAH (UMKM) BOJONGSARI DEPOK Handayani, Yesie; Agustiani, Mulia; Pratama, Adi; Punisih, Punisih; Tomana, Josef; Kasmad, Kasmad; Arianto, Nurmin
Journal for Management Student (JFMS) Vol 4 No 4 (2024): Jurnal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v4i4.12906

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia's economy, particularly in creating employment opportunities and improving public welfare. However, many MSMEs, including those in Bojongsari, Depok, face challenges in building a strong brand image to enhance product competitiveness. This study aims to analyze the relationship between product quality and brand image formation in MSMEs in Bojongsari and provide strategic solutions to support business sustainability. The Community Service Program (PKM) was carried out through outreach and training, covering topics such as branding, brand image, product quality, and business legality aspects. The results showed high enthusiasm from participants, with a deep understanding of the importance of brand image and product quality in enhancing competitiveness. This program proved effective in providing practical insights to support MSMEs' marketing strategies. The findings contribute significantly to strengthening the position of MSMEs in local and national markets and open opportunities for sustainable innovation in business development.
Literature Review: The Effectiveness of Risk Management Training in Financial Institutions in the Digital Era Hermawan, Rangga Adhitia; Pajar, Pajar; Sri Handayani, Avivah; Meylani, Shella; Intan Pratiwi, Niken; Handayani, Yesie; Marjohan, Masno
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.287

Abstract

The rapid development of digital technology has significantly changed the landscape of the financial industry. The digitisation of financial services offers convenience and efficiency, but also brings new challenges in terms of risk. Effective risk management is key to ensuring the stability and sustainability of financial institutions in the digital age. The method used is a literature study taken from several national journals and expert articles accessed online. This method aims to summarise the current understanding of a topic. The literature review presents previously published material and analyses new facts. Digital financial risk management strategies in retail companies require a comprehensive, adaptive, and technology-based approach. The digital financial sector faces increasingly complex risks as technology adoption accelerates. There are several challenges and threats in risk management for financial institutions in the digital era, one of which is technological advancement. The emergence of increasingly sophisticated technology has a significant impact on the structure of life. Digital financial risk management requires adaptive technology-based strategies to address complex risks in the digital era. The roles of AI, blockchain, and IoT are key in risk mitigation. Financial institutions, including Islamic and conventional banks, need to enhance regulatory compliance, digital literacy, and service innovation to compete with fintech companies and sustain customer trust.
Co-Authors Adi Pratama, Adi Agustiani, Mulia Hermawan, Rangga Adhitia Intan Pratiwi, Niken Marjohan, Masno Meylani, Shella Nurmin Arianto, Nurmin Pajar, Pajar Punisih, Punisih Sri Handayani, Avivah Tomana, Josef