Article Per Year (5 Year)
p-Index From 2020 - 2025
1.547
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Manajemen dan Pariwisata Journal of Information System, Technology and Engineering
Safari, Apay
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
Peran Digital Marketing pada UMKM dengan Prinsip-prinsip Syariah Awa, Awa; Safari, Apay; Riyanti, Anti
Manajemen dan Pariwisata Vol. 3 No. 2 (2024): Oktober 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i2.378

Abstract

The rapid development of technology has greatly changed the marketing landscape in the world, where marketing methods that were previously completely traditional and conventional have now been integrated into the digital world. Understanding and awareness of the importance, role and influence of digital marketing in micro, small and medium enterprises (MSMEs) is still low. Its implementation is still considered not that important, on the grounds that the business being run is not a large business that requires digital marketing. Including its implementation of sharia principles is still very minimal. Research that explores the role of digital marketing in MSMEs with sharia principles in a comprehensive manner has never been conducted before. The aim of the research is to explore the role of digital marketing in MSMEs with sharia principles. The method used is library research, using critical analysis techniques. The results of research regarding the role or impact or influence of digital marketing in MSMEs with sharia principles are on the following 15 things: (1) facilitate access to information; (2) marketing products; (3) become a superior product; (4) healthy competition; (5) expanding target/market share; (6) expanding geographic reach; (7) building trust and reputation; (8) purchasing decisions; (9) increase in income; (10) increase in sales; (11) increasing business performance; (12) business sustainability and success; (13) application of Islamic marketing ethics; (14) development of halal label MSMEs; and (15) development of MSMEs through cooperatives.
Pengaruh Daya Tarik Wisata dan Aksesibilitas Terhadap Minat Berkunjung di Kampung Cakrawala Kabupaten Sukabumi Safari, Apay; Edison, Emron; Gita, Vania
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.416

Abstract

The research was conducted in Kampung Cakrawala, Sukabumi Regency, under the title "The Influence of Tourist Attractions and Accessibility on the Interest in Visiting Kampung Cakrawala, Sukabumi Regency." The purpose of this study was to determine the extent to which tourist attractions and accessibility influence tourists' interest in visiting the destination. This research employed a quantitative approach using descriptive and verification analysis methods, with data collected through questionnaires distributed to 100 respondents who had visited Kampung Cakrawala. The variables examined in this study included tourist attractions, accessibility, and interest in visiting. The results of the descriptive analysis indicated that all three variables were rated in the good category. Furthermore, the results of the verification analysis showed that tourist attractions and accessibility simultaneously had a positive and significant influence on the interest in visiting, with a contribution of 58%, while the remaining 42% was influenced by other factors beyond the scope of this study. These findings suggest that efforts to enhance tourist attractions and improve accessibility can serve as effective strategies to increase tourist interest and the number of visits to Kampung Cakrawala.
Pengaruh Daya Tarik Wisata dan Fasilitas Terhadap Kepuasan Pengunjung di Objek Wisata Pantai Tanjung Kelayang Kabupaten Belitung Safari, Apay; Riyanti, Anti; Natasya, Firna
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.477

Abstract

This research is motivated by issues related to "The Influence of Tourist Attractions and Facilities on Visitor Satisfaction at Tanjung Kelayang Beach Tourist Object, Belitung Regency." This research aims to determine the extent of the influence of tourist attractions and facilities on visitor satisfaction at the tourist site. This study uses a quantitative approach with descriptive analysis and verificative analysis, employing a multiple linear regression analysis model. The sample used consisted of 100 respondents, namely tourists who visited Tanjung Kelayang Beach. Data management was conducted using SPSS 24 software. Based on the results of the instrument testing, it is declared valid with a value above 0.30 and reliable with a value above 0.70. The results of the descriptive analysis test showed that the value of the tourism attraction variable with an average of 4.14 falls into the "Good" category, the value of the facilities variable with an average of 4.16 falls into the "Good" category, and the value of the visitor satisfaction variable with an average of 4.20 falls into the "Very Good" category. Meanwhile, the results of the verificative analysis show that the coefficient of determination is 75.6%, with the remaining 24.4% being variables not examined in this study. The tourism attraction variable has a significance level of 0.000<0.05 and the facilities variable has a significance level of 0.003<0.05. The test results indicate that this study has a positive and significant impact between the tourist attraction variable and facilities on visitor satisfaction.
The Urgency Of Digital Business In Improving The Rural Community Youth Organization's Business Amruddin, Amruddin; Safari, Apay; Masita, Ella; Indrawati, R.A.; Utami, Eva Yuniarti
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.547

Abstract

When researchers carried out service to Karang Tarruna, Baji Mappakasunggu Village, Makassar, Indonesia, Ciumbuleuit Village, Bandung, Kerinci Village, Jambi, Amali Village, Bone Regency, and Serengan Village, Surakarta. Researchers found a problem that Karang Taruna in the five villages did not have a source of income so that when carrying out activities, they were too dependent on funds owned by the village government. As a result, the resulting work program does not have significant implications for achieving the desired goals. After discussion, the writer and servant have a solution for Kaarang Taruna to have a digital business/digital-based MSME with the following urgency and reasons: 1). Digital Business/Digital-based MSMEs have several urgencies, namely that Karang Taruna can not depend on the village government, can produce activities that are of higher quality and have a more significant impact, and the Karang Taruna and young people empowerment program can run and the quality always increases . 2). Digital Business/Digital MSMEs is the most suitable and appropriate business model because you don't have to have a lot of capital, don't have rental costs, and marketing can be done in a quicker and shorter time.
Education On The Use Of Qris As A Payment Tool To Increase The Productivity Of Msmes In Rural Communities Safari, Apay; Riyanti, Anti; Alfiana, Alfiana; Astuti, Nelly; Ristati, Ristati
Journal Of Human And Education (JAHE) Vol. 4 No. 1 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i1.684

Abstract

When conducting observations for 2 weeks in each of the villages of Cihanyir, West Java, Air Buluh village, Bangka Belitung, Lake Paris village, the stages of finding problems were MSMEs that were monotonous, less productive, less creative, and had a small market share. The author believes that the use of QRIS in these villages can solve the problems being experienced. The results in this article show 1. The author made observations for 3 days and found that the majority of MSMEs in these villages were less productive, less developed, and needed new innovations to overcome these problems. 2. The author/devotee believes that the use of QRIS can overcome these problems and discussed these innovations and proposals with MSME actors and MSME actors agreed. 3. The author/servant conducted education on the use of QRIS in theory and practice for 14 days and believes that the use of QRIS in rural MSMEs can increase productivity, creativity of MSMEs and expand market share (because knowing QRIS also makes you aware of other MSMEs).
Analysis of The Influence of Comprehensive Environmental Study and Regional Heritage Preservation on The Growth In The Valuation of Tourism Site Towards World Class Tourism Gai, Ardiyanto Maksimilianus; Dwijayani, Henny; Pattiruhu, Fransisca Jallie; Joesidawati, Marita Ika; Safari, Apay
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11273

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi keberhasilan dalam melestarikan, mengelola, dan memanfaatkan warisan budaya untuk memajukan sektor pariwisata. Data dikumpulkan melalui wawancara dan melakukan analisis kualitatif. Keberhasilan dalam melestarikan dan memanfaatkan warisan budaya memerlukan kerjasama antara pemerintah, pelaku pariwisata dan masyarakat. Pelestarian dan pengelolaan warisan budaya harus berkelanjutan dan memberikan manfaat ekonomi bagi masyarakat. Untuk mengembangkan suatu destinasi wisata menjadi tujuan wisata yang menarik diperlukan upaya perencanaan yang matang, pengelolaan warisan budaya serta memastikan pertumbuhan pariwisata bermanfaat positif bagi masyarakat sekitar.
The Role of Perceived Usefulness, Facilitating Conditions and Subjective Norms on Intention to Subscribe Digital On-Demand Streaming Service Netflix Nurdiani, Tanti Widia; Safari, Apay; Kusnadi, Iwan Henri; Riyanti, Anti; Sari, Dina Fahma; Pramono, Susatyo Adhi
Journal of Information System, Technology and Engineering Vol. 3 No. 1 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i1.138

Abstract

An important factor in the success of a business is the performance of the promotion and marketing team. Management does everything to attract the attention and interest of potential buyers and also loyal customers. Digitalization and globalization have resulted in a massive number of producers, products and services. This study aims to analyze the influence of the variables perceived usefulness, facilitating conditions and subjective norms on the intention to subscribe to Netflix on-demand streaming service. The researcher conducted descriptive and verification analysis, where the researcher tested the effect of each independent variable on the dependent variable. The results of the analysis show that all independent variables have a positive effect on the dependent variable, namely the intention to subscribe. The researcher suggests that management continue to innovate Netflix services, be it the team's service in the field, good response from customer service and the quality of movies that continues to improve. This aims to create a good perception of the benefits of using Netflix services. The suggestion for the government is to continue to improve digital infrastructure to support the growth of digital-based businesses in Indonesia.
ANALISIS TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP MINAT PENGGUNAAN MOBILE BANKING Safari, Apay; Riyanti, Anti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10490

Abstract

Kemajuan teknologi telah maju dengan pesat dan menyebar ke seluruh pelosok tanah air. Penelitian ini dilakukan untuk mengetahui minat seseorang dalam menggunakan sistem teknologi mobile banking dengan menggunakan teori Technology Acceptance Model (TAM) yang dikembangkan oleh Davis pada tahun 1989 sebagai model penelitian. Populasi dan sampel dalam penelitian ini adalah pengguna Mobile Banking di Kota Bandung yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 220 responden dan tehnik analisis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa bahwa Perceived Usefulness dan Perceived Ease of Use berpengaruh terhadap Minat Menggunakan Mobile Banking dengan koefisien jalur sebesar berpengaruh terhadap minat menggunakan Mobile Banking. Keamanan Mampu Memoderasi Perceived Usefulness Terhadap Minat Menggunakan Mobile Banking. Namun Keamanan tidak mampu Memoderasi Perceived Ease of Use Terhadap Minat Menggunakan Mobile Banking di Kota Bandung. Kata Kunci: Technology Acceptance Model (TAM), Keamanan, Niat Menggunakan Mobile Banking
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
THE INFLUENCE OF ELECTRONIC SERVICE QUALITY ON CUSTOMER SATISFACTION WITH BRAND TRUST AS A MODERATING VARIABLE Safari, Apay; Riyanti, Anti; Darul Fadli, Uus Mohammad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12824

Abstract

In line with the comprehensive explanation above, there are four actors that can influence customer satisfaction, namely product quality, price, service quality and emotionality. Of the four factors above, researchers believe that the Service Quality factor can influence Customer Satisfaction more significantly than the other three. Different from other research, what is meant by Service Quality in this research is electronic Service Quality. Apart from that, this research also added the Brand Trust variable as a moderating variable. This research is a quantitative research with a descriptive approach, namely research that has been used as a fundamental reference in previous studies to find new variations in the research being conducted, namely related to the influence of Electronic Service Quality on Employee Job Satisfaction with Brand Trus as a moderating variable. This research collected data using a questionnaire method which was distributed online to 400 Bank Bukopin employees spread throughout Indonesia. We can also say that this data is primary data. In using the SmartPLS 4.0 analysis tool and using primary data, the stages that must be passed are validity testing, reliability testing and path coefficients. This data was collected and analyzed using the smart PLS 4.0 analysis tool. The result in this article show that Electronic Service Quality can have a positive relationship and a significant influence on Consumer Satisfaction because the P-Values value is positive and is below the 0.05 significance level, namely 0.002. Apart from the first row of the second table, the third row of the third table is also the second hypothesis in this research showing that the Brand Trust variable can moderate the influence of the Electronic Service Quality variable on the Consumer Satisfaction variable because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. Thus the results of the first and second hypotheses in this research can be proven and accepted. Keywords : Electronic Service Quality, Customer Satisfaction Brand Trust
Co-Authors Alfiana Alfiana Amruddin, Amruddin Ardiyanto Maksimilianus Gai Awa, Awa Darul Fadli, Uus Mohammad Dina Fahma Sari, Dina Fahma Dwijayani, Henny Edison, Emron Ella Masita Gita, Vania Indrawati, R.A. Kusnadi, Iwan Henri Marita Ika Joesidawati Natasya, Firna Nelly Astuti Noor, Laili Savitri Nurdiani, Tanti Widia Pattiruhu, Fransisca Jallie Purwoko Purwoko Ristati, Ristati Riyanti, Anti Setiawan, Zunan Susatyo Adhi Pramono, Susatyo Adhi Utami, Eva Yuniarti