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All Journal Manajemen dan Pariwisata
Safari, Apay
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Decision Sciences, Operations Research & Management Social Sciences

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Peran Digital Marketing pada UMKM dengan Prinsip-prinsip Syariah Awa, Awa; Safari, Apay; Riyanti, Anti
Manajemen dan Pariwisata Vol. 3 No. 2 (2024): Oktober 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i2.378

Abstract

The rapid development of technology has greatly changed the marketing landscape in the world, where marketing methods that were previously completely traditional and conventional have now been integrated into the digital world. Understanding and awareness of the importance, role and influence of digital marketing in micro, small and medium enterprises (MSMEs) is still low. Its implementation is still considered not that important, on the grounds that the business being run is not a large business that requires digital marketing. Including its implementation of sharia principles is still very minimal. Research that explores the role of digital marketing in MSMEs with sharia principles in a comprehensive manner has never been conducted before. The aim of the research is to explore the role of digital marketing in MSMEs with sharia principles. The method used is library research, using critical analysis techniques. The results of research regarding the role or impact or influence of digital marketing in MSMEs with sharia principles are on the following 15 things: (1) facilitate access to information; (2) marketing products; (3) become a superior product; (4) healthy competition; (5) expanding target/market share; (6) expanding geographic reach; (7) building trust and reputation; (8) purchasing decisions; (9) increase in income; (10) increase in sales; (11) increasing business performance; (12) business sustainability and success; (13) application of Islamic marketing ethics; (14) development of halal label MSMEs; and (15) development of MSMEs through cooperatives.
Pengaruh Daya Tarik Wisata dan Aksesibilitas Terhadap Minat Berkunjung di Kampung Cakrawala Kabupaten Sukabumi Safari, Apay; Edison, Emron; Gita, Vania
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.416

Abstract

The research was conducted in Kampung Cakrawala, Sukabumi Regency, under the title "The Influence of Tourist Attractions and Accessibility on the Interest in Visiting Kampung Cakrawala, Sukabumi Regency." The purpose of this study was to determine the extent to which tourist attractions and accessibility influence tourists' interest in visiting the destination. This research employed a quantitative approach using descriptive and verification analysis methods, with data collected through questionnaires distributed to 100 respondents who had visited Kampung Cakrawala. The variables examined in this study included tourist attractions, accessibility, and interest in visiting. The results of the descriptive analysis indicated that all three variables were rated in the good category. Furthermore, the results of the verification analysis showed that tourist attractions and accessibility simultaneously had a positive and significant influence on the interest in visiting, with a contribution of 58%, while the remaining 42% was influenced by other factors beyond the scope of this study. These findings suggest that efforts to enhance tourist attractions and improve accessibility can serve as effective strategies to increase tourist interest and the number of visits to Kampung Cakrawala.
Co-Authors Awa, Awa Edison, Emron Gita, Vania Riyanti, Anti