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All Journal Jurnal EMT KITA JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Lexeme : Journal of Linguistics and Applied Linguistics Pinisi Business Administration Review Proceeding Applied Business and Engineering Conference Journal of Artificial Intelligence and Digital Business
Astari, Yanisha Dwi
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Implementation of Digital Archive Storage Procedures in Event Secretarial Activities at the Polbeng Business Expo Chapter Two Aulia, Bella Try; Astari, Yanisha Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5624

Abstract

Digital archive storage procedures play a critical role in supporting administrative coordination and documentation continuity during event implementation. This study aims to analyze how digital archive storage procedures are applied by event secretaries at the Polbeng Business Expo Chapter Two. A descriptive qualitative approach was employed with data collected through interviews, observation, and documentation. The analysis was guided by seven storage indicators proposed by Read & Ginn, namely inspecting, indexing, coding, cross-referencing, sorting, storing, and retrieving. The findings show that event secretaries implemented digital archive procedures in a structured manner by conducting document inspection before storage, applying consistent file naming and categorization systems, grouping documents based on activity needs, and applying digital-based coding methods. Secretaries also stored documents using cloud storage platforms combined with local device backups to ensure accessibility and archive security. The implementation of these procedures facilitated information distribution, report preparation, and administrative coordination among committee members during the event. However, the study also found variations in the consistency of indexing and coding practices across different secretaries due to differences in digital literacy and the absence of formal procedural guidelines. Overall, this study demonstrates that Read & Ginn’s archival model can be effectively adapted within digital event contexts and provides insight into the role of digital archives in supporting administrative performance in non-government organizational environments.
Strategy Analysis of Retail Mix Implementation on Enhancing the Marketing Capabilities of MSMEs Octaviani, Dewi; Astari, Yanisha Dwi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6299

Abstract

This study aims to analyze how the implementation of the retail marketing mix enhances the marketing capabilities of micro, small, and medium-sized enterprises (MSMEs). In this study, marketing capabilities are operationally defined as MSMEs’ ability to implement marketing activities through retail mix elements, including product, price, place, promotion, service process, physical evidence, and marketing communication. This study was conducted at the Polbeng Business Expo Chapter II (2025) and focused on two MSMEs: Lapak TM Skuyy and Cemal Cemil JJ. A qualitative descriptive approach was employed, with data collected through interviews, observations, and documentation. Data analysis followed the Miles and Huberman qualitative analysis model. The findings show that product variety, affordable pricing, and strategic selling locations are the strongest indicators of marketing capability during the exhibition. However, promotion and marketing communication remain less optimized due to limited digital marketing skills and resources. Strengthening the integrated implementation of the retail marketing mix is essential to improving MSMEs’ marketing capabilities.
Co-Authors Alya, Martha Asfina, Risda Aulia, Bella Try Dalimunthe, Deliana Husnul Muttaqin Larbiel Hadi Lubis, SitiIsma Sari Octaviani, Dewi Rambe, Armita Novriana Rosmala, Mira Sukma, Doris Supriati, Supriati Taherah, Putri Wahyu Triyono, Wahyu Zaharah, Raja Putri