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Heritage Branding and The Value of Nostalgia: The Case of Kopi Toko Djawa in Bandung Benedikta, Clara; Ekomadyo, Agus S.; Viana, Anita
ATRIUM: Jurnal Arsitektur Vol. 10 No. 3 (2024): ATRIUM: Jurnal Arsitektur
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) Universitas Kristen Duta Wacana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/atrium.v10i3.270

Abstract

Coffee is embedded in everyday life as a tradition or ritual within individuals or social communities. Coffee shapes social interactions and cultural practices. Kopi Toko Djawa Pasar Cihapit evokes memories through its spatial dimension. The existence of Kopi Toko Djawa Cihapit gives a nostalgic impression because of its location. Apart from that, the impression of nostalgia from an architectural perspective is also reflected in the interior, which presents a “heritage” atmosphere and strengthens the visitor’s experience in interpreting heritage values in the spatial dimension. The contribution that will be conveyed through this article is a deeper understanding of nostalgia in the form of memory and architecture through coffee in traditional markets, as well as highlighting how this influences community to its dynamics and local identity. This article explores nostalgia in memory and architecture through coffee in conventional markets. The article examines coffee’s cultural and historical significance, using ethnographic methods and interviews to reveal the coffee heritage at Kopi Toko Djawa Cihapit. This research enriches understanding of cultural nuances and underscores the importance of preserving coffee heritage in an architectural context. Qualitative data from the literature, field observations, and interviews with the first barista at Kopi Toko Djawa Cihapit underlie this research.
Pementasan Busana Tradisional dan Tari Denok Sebagai Strategi Diplomasi Budaya Indonesia di Cabanatuan, Filipina Haryono, Muhammad Budi; Kurnayo, Bambang Hadi; Enggartiasto, Lintang; Viana, Anita; Setiyawan, Danu; Tsaqif, Ghazy Tara; Werdiyarti, Anas Asih; Wijayanto, Jason Edmond; Burhanudin, Aan; Malik, Muchammad; Hermana, Rifki; Mukhtar, Agus; Ujianti, Rizky Muliani Dwi
IRA Jurnal Pengabdian Kepada Masyarakat (IRAJPKM) Vol 4 No 1 (2026): April
Publisher : CV. IRA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56862/irajpkm.v4i1.379

Abstract

Culture is the primary identity of a nation, to be preserved and passed down through generations. Cultural preservation of local Indonesian heritage, such as traditional costumes and dances, faces significant challenges in the era of globalization. With its cultural richness, Indonesia utilizes cultural diplomacy as a form of soft power to introduce and preserve its cultural heritage on the international stage, including in Cabanatuan City, Philippines. This community service activity aims to socialize various traditional Indonesian costumes and the Tari Denok dance to the residents of Cabanatuan City. The event was held at Nueva Ecija University of Science and Technology in the Philippines. The method used was socialization through performances of traditional attire and Tari Denok, attended by more than 500 participants. The performances of traditional costumes and Tari Denok were divided into two days: August 22, 2025, and September 11, 2025. The results of this activity demonstrate strong enthusiasm among residents of Cabanatuan City for Indonesian culture. The results of this activity increased participants' knowledge and understanding of various traditional Indonesian clothing and Tari Denok.