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All Journal Al Khidma: Jurnal Pengabdian Masyarakat An-Nadzir : Jurnal Manajemen Pendidikan Islam
Rahayu, Selvi Dewi
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Religion Humanities Education Social Sciences

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Dongeng Berbasis Kearifan Lokal Sebagai Strategi Meningkatkan Minat Baca Indrayani, Rusmiati; Satriah, Satriah; Jinan, Qatrunnada; Rahayu, Selvi Dewi; Ramdhani, Ratna Dwi; Juliana, Juliana
Al Khidma: Jurnal Pengabdian Masyarakat Al Khidma Vol. 4 No. 2 Juli 2024
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/ak.v4i2.4157

Abstract

Mendongeng merupakan tradisi masyarakat yang sudah ada sejak berabad-abad lalu. Penelitian ini bertujuan untuk mendeskripsikan bahwa mendongeng berbasis kearifan lokal dapat meningkatkan minat baca anak usia sekolah dasar. Pendekatan kegiatan menggunakan jenis penelitian tindakan atau action reseach dengan setting sosial. Penggunaan action reseach dalam kegiatan menghasilkan produk berupa masukan perbaikan yang dapat diterapkan untuk meningkatkan ouput kegiatan. Hasil action reseach menyatakan bahwa materi dongeng jenis fabel cocok disampaikan pada anak yang masih dalam fase kognitif tingkat pre-konvensional. Penokohan binatang dalam dongeng yang diasumsikan dapat berbicara dan berperilaku seperti manusia memudahkan hubungan antara logika dan realita. Perlakuan permainan tradisional dalam mendonngeng mengantarkan suasana semakin menarik dan menyenangkan.
BAURAN PEMASARAN JASA PENDIDIKAN DI ERA DIGITAL Rahayu, Selvi Dewi; Amina, Fitriah; Ifendi, Mahfud; Maharani, Sekar Puan; Wulandari, Puput; Rahayu, Sylla Indah Ning
An-Nadzir : Jurnal Manajemen Pendidikan Islam Vol. 3 No. 01 (2025): (Article In Press)
Publisher : MPI STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/annadzir.v3i01.631

Abstract

This article aims to identify effective strategies for marketing educational services in the digital era, based on Philip Kotler's concept of the marketing mix, which includes product, price, place, promotion, people, process, and physical evidence. In the context of educational marketing, these strategies serve as a fundamental framework for institutions to build a strong reputation, attract prospective students, and create competitive value. This article uses a literature review method by analysing various sources such as books and academic journals to explore the relationship between marketing theories and their application in the educational sector. The study emphasizes how educational institutions can integrate the marketing mix with digital approaches, such as utilizing social media and online platforms to reach wider audiences more efficiently. It also discusses the challenges faced by educational institutions, including increasing competition and shifting consumer behaviour in the digital age, as well as the importance of regularly evaluating marketing strategies to adapt to evolving trends and market demands. Furthermore, an adaptive and collaborative leadership style fostered innovation and created a harmonious working environment. Despite challenges such as initial resistance and the influence of global culture, approaches based on empathy and effective communication proved successful in overcoming these barriers. This study highlights the importance of Islamic leadership as both an ethical foundation and a practical framework for managing educational institutions in the modern era.
Co-Authors Amina, Fitriah Indrayani, Rusmiati Jinan, Qatrunnada Juliana Juliana Maharani, Sekar Puan Mahfud Ifendi Rahayu, Sylla Indah Ning Ramdhani, Ratna Dwi Satriah, Satriah Wulandari, Puput