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All Journal ILMU USHULUDDIN SIGn Journal of Social Science Al-Iqtishad : Jurnal Ekonomi
Rasyid, Abd.
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Religion Economics, Econometrics & Finance Education Social Sciences

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PENGARUH VIRAL MARKETING, ONLINE CONSUMER REVIEWS DAN ETIKA KONSUMSI ISLAM TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK Yusdin, Dirga; Rasyid, Abd.; Muis, Musrini
AL-IQTISHAD: Jurnal Ekonomi Vol. 16 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/aliqtishad.v16i2.7853

Abstract

AbstrakPenelitian ini membahas tentang “Pengaruh Viral Marketing, Online Consumer Reviews Dan Etika Konsumsi Islam Terhadap Keputusan Pembelian Di TikTok”. Tujuan penelitian ini adalah pengaruh viral marketing, online consumer reviews dan etika konsumsi Islam terhadap keputusan pembelian di TikTok. Jenis penelitian adalah penelitian kuantitatif. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 responden. Teknik pengumpulan yang digunakan dalam penelitian ini adalah angket. Viral marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, hal ini di buktikan dari nilai koefisien jalur sebesar 0,337 dan t-statistik 2,965 yang nilainya lebih besar dari1,96 serta nilai signifikasi sebesar 0,003 yang menunjukkan nilai tersebut lebih kecil dari 0,05. Online consumer reviews berpengaruh positif dan signifikan terhadap keputusan pembelian, hal ini dibuktikan nilai koefisien jalur sebesar 0.503 dan t-statistik 4.022 yang nilainya lebih besar dari 1,96 serta nilai signifikasi sebesar 0,000 yang menunjukkan nilai tersebut lebih kecil dari 0,05. Sedangkan etika konsumsi Islam kurang signifikan terhadap keputusan pembelian, hal ini dibuktikan nilai koefisien jalur sebesar 0,025 dan t-statistik 0,299 yang menunjukkan nilai tersebut lebih besar dari 0.05. Kata kunci: Viral Marketing, Online Consumer Reviews, Etika Konsumsi Islam
UN Resolution 16/18: An Attempt to Reconstruct the Indistinctness of the Blasphemy Law in Religious Life in Contemporary Indonesia Rasyid, Abd.; Wasil, Wasil
ILMU USHULUDDIN Vol. 10, No. 2, December 2023
Publisher : Peminat Ilmu Ushuluddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/iu.v10i2.37313

Abstract

 The purpose of this article is to describe the vagueness of the concepts and the negative effects of the Blasphemy Law, which is operated in contemporary Indonesia with the law No. 1/PNPS/1965. Since its enactment in 1965, this law has been used by various intolerant groups to vilify, to discredit and to discriminate minority communities, including indigenous people, aliran kepercayaan groups (often used interchangeably with aliran kebatinan or Kejawen), and other non-conformist groups as deviant. According to the Blasphemy Law contents, opethese groups are not recognized as official religions because their religious doctrines are not allowed to be practiced and contradict those held by the majority. This article argues that the maintenance of the Blasphemy Law in Indonesia is not only detrimental to interfaith relations and harmony among the country’s diverse religious communities, but also contributes to the high number of violations of religious freedom and belief. Furthermore, a lot of researchers measure that the blasphemy law is one of two major problems in Indonesia — the other problems are related with religious conversion and proselytism. Its repeal is essential to promote religious tolerance and respect for individual beliefs. Certain doctrines are accepted on the basis of majority rather than merit, while those of minorities are often disregarded. Alternatively, this article will consider Resolution 16/18, also called “Combating Intolerance, Negative Stereotyping and Stigmatization of, and Discrimination, Incitement to Violence against Persons Based on Religion or Belief,” which was submitted by the Organisation of Islamic Cooperation (OIC) countries to the UN Human Rights Council in 2011 to address the problems caused by the controversial blasphemy law. Keywords: Blasphemy Law, Religious Freedom, and UN Resolution 16/18.
Konsep Pemberdayaan Masyarakat versus Pengembangan Masyarakat: Studi Komparatif dalam Konteks Pembangunan Sosial di Indonesia Rasyid, Abd.; Pulubuhu, Dwia Aries Tina; Muhammad, Rahmat
SIGn Journal of Social Science Vol 5 No 2: Desember 2024 - Mei 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v5i2.430

Abstract

Community interventions through community empowerment and community advancement are crucial within Indonesia’s social development agenda, yet their effectiveness is often constrained by conceptual ambiguity between these two approaches. This research aimed to conduct an in-depth comparative study of community empowerment versus community advancement within the Indonesian context, encompassing a comparative analysis of concepts and theoretical foundations, a review of program implementation examples, and identifying their application challenges and opportunities. Employing a qualitative approach with a literature study method and secondary document analysis, this study thematically and comparatively analyzed various textual data sources. The analysis revealed fundamental differences between the two concepts: community empowerment inherently focuses on enhancing agency and shifting power relations, while community advancement is more oriented towards improving socio-economic conditions and infrastructure, although conceptual intersections and significant terminological conflation were also identified. In terms of implementation, programs reflecting community empowerment tend to emphasize substantive participation and strengthening internal capacities, whereas advancement-oriented programs focus more on achieving physical outputs; however, hybrid practices and the strong influence of contextual variations are prominent in the field. Both approaches face systemic challenges (e.g., institutional capacity, sustainability) and specific challenges (e.g., elite capture in empowerment, maintenance issues in advancement), yet opportunities for synergy also exist through decentralization frameworks and technology adoption. It is concluded that a clear understanding of the essential differences, similarities, and potential synergies between community empowerment and community advancement forms a fundamental basis for designing and implementing more effective, contextual, adaptive, and transformative social development interventions in Indonesia.
Co-Authors Muis, Musrini Pulubuhu, Dwia Aries Tina Rahmat Muhammad, Rahmat Wasil Wasil Yusdin, Dirga