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Interaktivitas Akun Instagram @Balikpapanku Sebagai Media Informasi Nomor 1 Di Kota Balikpapan Rifqy Wardana; Nurliah; Juwita, Rina; Muhammad, Harry Isra
Jurnal Media Informatika Vol. 6 No. 1 (2024): Jurnal Media Informatika Edisi September - Desember
Publisher : Lembaga Dongan Dosen

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Abstract

Interaktivitas menjadi modal utama akun ini menjaga eksistensinya di era persaingan banyaknya akun lainya yang semakin kompetitif. Untuk mewujudkan  Interaktivitas yang relevan akun ini melakukan beberapa cara yaitu User to system User to User  User to Document. Akun Instagram "Balikpapanku" berfungsi sebagai platform media sosial yang menyajikan informasi, promosi, dan interaksi mengenai kegiatan dan layanan di kota Balikpapan. Penelitian ini mengeksplorasi tingkat interaktivitas pengguna dengan akun tersebut, termasuk frekuensi komentar, like, dan share, serta pengaruhnya terhadap engagement dan kepuasan pengguna. Melalui analisis data kuantitatif dan kualitatif dari aktivitas pengguna, ditemukan bahwa konten yang relevan dan berkualitas tinggi secara signifikan meningkatkan partisipasi aktif dari pengikut. Interaksi yang kuat antara pengguna dan akun ini mencerminkan pentingnya konten yang menarik dan responsif dalam membangun komunitas online yang dinamis. Temuan ini memberikan wawasan tentang strategi terbaik untuk mengoptimalkan interaksi di media sosial dan meningkatkan hubungan antara bisnis atau komunitas dengan audiens mereka
Tere Liye’s Reader in Makassar: Community, Class, and the Social Construction of Literary Taste Muhammad, Harry Isra; Oddang, Faisal; -, Nasrullah
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 9, No 3 (2025): Juli 2025
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v9i3.21359

Abstract

This article examines how young readers in Makassar construct and perform literary taste through their engagement with Tere Liye’s popular fiction. Employing Bourdieu’s concepts of field, habitus, and capital, and drawing on in-depth interviews, the study traces how taste is formed at the intersection of family background, school environment, peer networks, religious values, and the symbolic power of the marketplace. The findings reveal that, in contrast to Bourdieu’s classic model, family cultural capital does not neatly determine taste; instead, most participants, regardless of class, encounter fiction through schools and communities rather than at home. Organizational life and reading groups emerge as crucial spaces where social capital is accumulated, boundaries of taste are formed, and readers gain recognition and belonging. The commercial dominance of publishers and bookstores further shapes what is visible and legitimate, while the motivational and Islamic themes in Tere Liye’s work respond to both neoliberal aspirations and religious ideals. The study highlights the importance of recognizing the agency of readers, the plural sources of legitimacy, and the uneven structures that frame literary taste in contemporary Indonesia, especially Makassar.
Digital Branding of the Kutai Kartanegara Tourism Office on @Visitingkutaikartanegara Instagram Account in Increasing Tourist Visits Fadilla, Hagi Nur; Alfando WS, Johantan; Dwivayani, Kadek Dristiana; Muhammad, Harry Isra
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8864

Abstract

One of the main characteristics in the development of the Industrial Revolution 4.0 is the spread of internet technology. The advantage of the internet lies in its ability to reach audiences without being constrained by geographical restrictions. In this study, the goal is to clarify branding activities in the framework of communication, where its elements, such as branding or branding, are presented through various ways and media, becoming elements of the message in the communication process. The study uses a descriptive approach, as a study that explores events of social action in a natural context, with an emphasis on how individuals understand and interpret their experiences. The result of this study is that the role of Instagram social media can increase the interest of tourists visiting tourist destinations in Kutai Kartanegara Regency, caused by the Kutai Kartanegara Tourism Office which has begun to routinely pay attention to tourism marketing through the role of social media by processing content on @visitingkutaikartanegara Instagram account. In addition, the Instagram account has begun to collaborate with various organizations and influencers to assist the Kutai Kartanegara Tourism Office in carrying out digital branding which can facilitate the dissemination of information through Instagram social media.