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All Journal BAHASA DAN SASTRA Jurnal Manajemen Atma Jaya International Research Journal of Business Studies (E-Journal) Martabe : Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Amalee: Indonesian Journal of Community Research & Engagement Jurnal Manajemen Jurnal Bakti Masyarakat Indonesia Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat International Journal of Applied Business and International Management Media Riset Bisnis & Manajemen Madani : Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies
Syarief Darmoyo
Faculty Of Economics And Business, Atma Jaya Catholic University Of Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGEMBANGAN BISNIS SOSIAL DARI PENGELOLAAN LIMBAH RUMAH TANGGA UNTUK PENGENTASAN KEMISKINAN DI JATI PULO, JAKARTA BARAT Syarief Darmoyo; Rakhdiny Sustaningrum; Susy Y.R. Sanie-Herman
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 2 (2019): Oktober 2019
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1601.192 KB) | DOI: 10.24071/aa.v2i2.2547

Abstract

A Poverty and healthy life style are part of social problems and become global concern. By cooperating with Jatipulo subdistrict on RW 08 in West Jakarta, lectures and students held the Organic Composing Fertilizer and Marketing Training. The training involved local housewives, local youth committee, and some head of RT. The aims of the activity were to manage the house waste (wasted rice, vegetables) to be processed into organic fertilizer and expected to help the locals and to reduce the house waste by selling the organic composing fertilizer combines with ornamental-plant. There were 60 participants in total attending the training. The training was held on October 14 and November 13 2018 with the evaluation afterwards. The training method was presenting the demonstration and hands-on practical to understand deeply. Te result of evaluation were organic compos successfully implemented and the pot was produced with the current trend design in order to attract millennial customers.
Brand Image sebagai Variabel Pemoderasi Pengaruh Relationship Marketing terhadap Loyalitas Konsumen Garuda Indonesia Syarief Darmoyo
Bina Ekonomi Vol. 20 No. 2 (2016)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2621.643 KB) | DOI: 10.26593/be.v20i2.2303.99-114

Abstract

Tingkat persaingan dalam industri penerbangan semakin tajam hingga menjadi tantangan bagi setiap maskapai penerbangan, khususnya Garuda Indonesia, untuk dapat mempertahankan dan meningkatkan loyalitas konsumennya. Penelitian ini menelaah peran brand image sebagai pemoderasi pengaruh relationship marketing terhadap loyalitas konsumen Garuda Indonesia. Pengambilan sampel dilakukan dengan teknik cluster random sampling, dan kuesioner disebarkan kepada 200 responden yang menjadi sampel penelitian, di Garuda Indonesia Service Center (GISC), Senayan City, Jakarta. Metode analisis yang digunakan adalah moderated regression analysis. Hasil penelitian menunjukkan bahwa secara parsial relationship marketing dan brand image berpengaruh terhadap loyalitas konsumen, serta terdapat pengaruh relationship marketing terhadap loyalitas konsumen yang dimoderasi oleh brand image.
Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis Syarief Darmoyo; Rakhdiny Sustaningrum
Jurnal Manajemen Vol. 26 No. 2 (2022): June 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i2.890

Abstract

As technology develops, service users who utilize technology have increased along with the emergence of mobile phone application-based services such as social media, online games, and entertainment. However, technological developments are different from growth in the service sector. The RI service sector's productivity is relatively lower than other countries in ASEAN, where Indonesia is still struggling in the traditional service sector such as construction and trade. Digital marketing is one of the disruptive changes that significantly affect the image of a product. So the need for research on how effective strategies for the service sector are specifically for millennials. The purpose of this study was to determine the effect of social media and eWOM on millennial intentions to purchase online travel agent products and to analyze whether firm reputation moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products. Data collection was carried out using Google form on 270 millennials in Jabodetabek. Hierarchical regression analysis shows that social media and eWOM influence millennial intentions to purchase online travel agent products. Beside, firm reputation only moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products.
Effect Of Product Quality,Perceived Priceand Brand Image On Purchase Decision Mediated By Customer Trust (Study On Japanese Brandelectronic Product) Lily Suhaily; Syarief Darmoyo
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.230

Abstract

Today the economic growth in many parts of the world has increased, especially in developing country, such Indonesia country. With increased economic growth, income and purchasing power of consumers also increased especially in big city like Jakarta. Increased incomes allow consumers to meet their secondary and tertiary needs such air conditioning (AC), washing machine, refrigerator with advanced technology. The purpose of this study was to determine the effect of product quality, perceived price and brand image of the brand purchase decision on Japan's electronics are mediated by consumer trust. Population of this research is visitors of electronic city outlet in South Jakarta and questionnaires were distributed to 376 visitors Electronics City in SCBD and in Pondok Indah Mall using multistage cluster random sampling technique. Data were analyzed using Structural Equation Modeling ( SEM ). The results showed that there are product quality and perceived price have significant and positive effect of the purchase decision; product quality, brand image and perceived price have significant and positive effect of the customer trust; customer trust has significant and positive effect of the purchase decision; no effect of brand image of purchase decision;  product quality, perceived price and brand image of the purchase decision mediated by consumer trust in electronic products of Japanese brand
Business Simulation, Student Competency, And Learning Outcomes Christiana Fara Dharmastuti; Syarief Darmoyo; Reinandus Aditya Gunawan; Maria Natasya Duka
Jurnal Manajemen Vol. 25 No. 1 (2021): February 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i1.709

Abstract

The shifting paradigm in the learning process changes with technological advances and the internet. The learning process is through conventional classes with teacher centre learning and is changing towards student centre and experiential learning. Unika Atma Jaya's management program develops learning using IT platforms for business simulations to train students' way of thinking about business processes within the company virtually. This study wants to examine how a business simulation class student's experience impacts student business competency and learning outcomes in learning Business Simulation. The results showed that student experience through perceived usefulness and perceived enjoyment affected learning outcomes mediated by student business competency.
The Impact of Green Product Innovation, Green Perceived Quality to Purchase Intention Moderated by Lifestyle on Stainless Steel Straw Lily Suhaily; Syarief Darmoyo; Sinta Boentoro; Eleonaora Anasthashia
International Journal of Applied Business and International Management Vol 5, No 2 (2020): August 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.216 KB) | DOI: 10.32535/ijabim.v5i2.854

Abstract

The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived quality, and life style to purchase intention. Lifestyle does not moderate the relationship between green product innovation and purchase intention. However, lifestyle moderates the relationship between green perceived quality and purchase intention. Based on the results, restaurants and cafes should use stainless steel straws because the consumers have a lifestyle with the perception that eco-friendly products can reduce the impact of environmental pollution therefore, they intend to visit restaurants and cafes that use stainless steel straws.
THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS Syarief Darmoyo; Rakhdiny Sustaningrum
Media Riset Bisnis & Manajemen Vol. 21 No. 1 (2021): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.02 KB) | DOI: 10.25105/mrbm.v21i1.10419

Abstract

AbstractPurpose - study aims to analyze the role of trust and gender on the indirect effect of social media and EWOM on millennials' loyalty to OTA.Design/Methodology/Approach - The research method used was a survey with the google form as its research instrument - a total sample of 465 millennials selected through the purposive sampling technique. The collected data were then analyzed using the macro process for SPSS model 14.Findings-results show a direct effect of social media, EWOM, and trust on millennials' loyalty to OTA. Likewise, there is a direct influence of social media and EWOM on trust. Furthermore, the indirect effect of social media and EWOM on millennials' loyalty to OTA was mediated by trust. Finally, gender didn't moderate the indirect influence of social media and EWOM on millennials' loyalty to OTA through trust.Novelty/Value-Previous studies have analyzed the effect of indirect social media and EWOM on customer loyalty and purchase-decision involvement through trust. The current research seeks to deepen the analysis of these studies by including gender as a moderator of the indirect effect of social media and EWOM on customer loyalty through trust, so this research tries to integrate moderation analysis and mediation analysis into one research model.  AbstractTujuan - penelitian bertujuan untuk menganalisis peran kepercayaan dan gender pada pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA.Desain/Metodologi/Pendekatan - penelitian yang digunakan adalah survei dengan instrumen penelitian google form - total sampel 465 milenial yang dipilih melalui teknik purposive sampling. Data yang terkumpul kemudian dianalisis menggunakan proses makro untuk SPSS model 14.Hasil temuan - menunjukkan pengaruh langsung media sosial, EWOM, dan kepercayaan terhadap loyalitas milenial terhadap OTA. Demikian juga, ada pengaruh langsung media sosial dan EWOM terhadap kepercayaan. Selanjutnya, pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA dimediasi oleh kepercayaan. Terakhir, gender tidak memoderasi pengaruh tidak langsung media sosial dan EWOM terhadap loyalitas milenial terhadap OTA melalui kepercayaan.Novelty/Value - Penelitian-penelitian terdahulu telah menganalisis pengaruh tidak langsung social media dan EWOM terhadap customer loyalty dan purchase-decision involvement melalui trust. Penelitian saat ini berusaha memperdalam analisis penelitian-penelitian tersebut dengan memasukan variabel gender sebagai moderator pada pengaruh tidak langsung penggunaan social media dan EWOM terhadap customer loyalty melalui trust, sehingga penelitian ini mencoba untuk mengintegrasikan analisis moderasi dan analisis mediasi ke dalam satu model penelitian.
PELATIHAN KETERAMPILAN MASTER OF CEREMONY BAGI WARGA RUSUNAWA MUARA BARU, JAKARTA Syarief Darmoyo; Sri Hapsari Wijayanti; Dara Arum Hartini
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 2 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i2.13456

Abstract

ABSTRACT Public speaking does not just belong to celebrities; it belongs to all of us. Some of us have problems speaking in public, including the Rusunawa Muara Baru, Jakarta residents. The results of our needs analysis found that Rusunawa residents faced several issues related to public speaking. That was feeling anxious, not confident, "blank," stammering, unable to master the audience, etc., and they see the need to acquire speaking skills in front of the audience. For that, we held a community service in a master of ceremony (MC) training as a type of public speaking for the Rusunawa Muara Baru, Jakarta residents. This training applies small group discussion (SGD), role play & simulation, and contextual instruction (CI). The Faculty of Economics and Business lecturers, Atma Jaya Catholic University of Indonesia, act as facilitators. The results of this community service show that after participating in the training, the skills of MC participants are much better than their MC skills before participating in the activity. This condition implies that the trainees have an adequate understanding of the basic principles of being an MC and are skilled in programming and hosting events. In addition, this community service provides great benefits for training participants, such as broadening their horizons and increasing knowledge, equipping them with useful knowledge for educating children, etc ABSTRAK: Public speaking bukan hanya milik selebriti saja, melainkan milik kita semua. Meski begitu, tidak sedikit dari kita memiliki masalah berbicara di hadapan orang banyak, tidak terkecuali Warga Rusunawa Muara Baru, Jakarta Utara. Hasil analisis kebutuhan kami menemukan sejumlah masalah yang dihadapi Warga Rusunawa terkait public speaking yaitu, merasa cemas, tidak percaya diri, “nge-blank”, terbata-bata, tidak mampu menguasai audiens, dsb., dan mereka memandang perlu memperoleh pelatihan public speaking. Untuk itu, kami mengadakan pengabdian kepada masyarakat dalam bentuk pelatihan master of ceremony (MC) sebagai salah satu jenis public speaking bagi Warga Rusunawa Muara Baru, Jakarta Utara. Pelatihan ini mengaplikasikan metode diskusi kelompok kecil, bermain peran & simulasi, dan pembelajaran kontekstual, serta yang bertindak sebagai fasilitator adalah dosen-dosen Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya. Hasil pengabdian kepada masyarakat ini menunjukkan bahwa setelah mengikuti pelatihan keterampilan MC peserta jauh lebih baik dibandingkan dengan keterampilan MC mereka sebelum mengikuti pelatihan. Hal ini mengimplikasikan bahwa peserta pelatihan sudah memiliki pemahaman yang memadai tentang prinsip dasar menjadi MC, serta sudah terampil dalam membuat susunan acara dan memandu acara. Selain itu, pengabdian kepada masyarakat ini memberikan manfaat yang besar bagi peserta pelatihan seperti memperluas wawasan dan menambah ilmu mereka, membekali mereka ilmu yang berguna untuk mendidik anak-anaknya, dsb
MEMUTUS RANTAI KEKERASAN TERHADAP PEREMPUAN MELALUI SOSIALISASI RELASI GENDER HARMONI PADA SISWA SMAN 8 JAKARTA Syarief Darmoyo; Maria Tri Warmiyati; Sri Hapsari Wijayanti
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2018)
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.06 KB) | DOI: 10.53834/mdn.v4i2.505

Abstract

Abstract The National Commission on Violence Against Women (Komnas Perempuan) notes that the level of  violence against women has been so massive throughout 2017. The violence mostly occurs in the private sphere and is in the form of physical violence, sexual violence and courtship violence, and is mostly carried out by the closest victims namely boyfriend. Violence against women can occur because of the imbalance of power in gender relations. To break the chain of violence against women, this training aims to foster awareness about the values of gender equality in gender harmony relations among students of SMAN 8 Jakarta. This training uses an active student learning approach that requires participants to actively participate in the learning process. For this reason, various learning methods were chosen, among others: the lecture method, question and answer, group discussion, and watching together the film LOVE (Story of Violence in Dating). The training participants consisted of 170 class X students of SMAN 8 Jakarta. To evaluate the effectiveness of training, this training uses qualitative data collection methods namely observation and interviews, and thematic analysis is used as a data analysis technique. Evaluation results indicate that this training is effective. This can be seen from the increasing insight and awareness of students about the values of gender equality as they view women as having the same position as men in family and society, seeing gender is not God's nature, can recognize forms of violence: physical violence, psychological, sexual, and economic, and being negative about violence in courtship. 
Elements of Entrepreneur Competencies and Intention to be Entrepreneurs Christine Winstinindah Sandroto; Yussi Ramawati; Syarief Darmoyo
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2864

Abstract

This study aims to determine the effect of the elements of entrepreneurial competencies on entrepreneurial intention in two big cities in Indonesia, namely Jakarta and Balikpapan. The population in this study are business people, both entrepreneurs and those who work in creative industries in Jakarta and Balikpapan. The number of respondents in Jakarta and Balikpapan was 305 and 162. The sampling technique used was convenience sampling. Hypothesis testing shows that the elements of achievement, personal maturity, and orientation to others partially positively and significantly influence the entrepreneurial intention of respondents in Jakarta. Meanwhile, individual achievement, thinking, and problem-solving positively and significantly influence the entrepreneurial intention of respondents in Balikpapan. 
Co-Authors Arianto Budi Nugroho, Yohanes Christiana Fara Dharmastuti Christine Winstinindah Sandroto Dara Arum Hartini Diana Purba, Sylvia Eleonaora Anasthashia Herlin Hidayat Levi Nilawati Lily Suhaily Maria Natasya Duka Maria Tri Warmiyati D.W. Murniati Agustian R. Aditya Gunawan, R. Aditya Rakhdiny Sustaningrum Sinta Boentoro, Sinta Sri Hapsari Wijayanti Susy Yunia R. Sanie Weli Imbiri Yohanna Claudia Dhian Ariani Harbelubun Yussi Ramawati