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Strategi Pemasaran Klinik Pratama Mutiara Bunda Tabanan berbasis SWOT untuk Meningkatkan Kunjungan Pasien Himawan, I Made Fajar Sutrisna; Purwadhi, Purwadhi; Suwardhani, Achmad Dheni
Metta : Jurnal Ilmu Multidisiplin Vol. 4 No. 4 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v4i4.3590

Abstract

This study aims to evaluate the marketing strategy of Klinik Pratama Mutiara Bunda Tabanan to increase patient visits and strengthen the clinic's position in the local market. The clinic faces challenges in capitalizing on external opportunities despite having strong internal strengths and suboptimal marketing strategies. The research employs SWOT analysis, IFE and EFE matrix mapping, and interviews with clinic management and staff. Based on the SWOT analysis, the clinic is positioned in Quadrant II, indicating potential for growth if internal strengths are fully leveraged and challenges are addressed. The study recommends strategies to increase patient visits, including combining social media promotions with direct outreach, improving service quality by hiring specialist doctors, and forming partnerships with BPJS (the Indonesian National Health Insurance Program). These measures are expected to expand the market, enhance patient satisfaction, and strengthen the clinic's position in the local healthcare sector. The study concludes that Klinik Pratama Mutiara Bunda has the potential to overcome external challenges by improving service quality and implementing more effective marketing strategies, enabling the clinic to increase its competitiveness and long-term performance.
Implementasi dan Efektivitas Penggunaan Rekam Medis Elektronik di Rumah Sakit Permata Hati Duri Riau Devita, Welly Rahma; Purwadhi, Purwadhi; Suwardhani, Achmad Dheni
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Teknologi informasi dibidang kesehatan saat ini berkembang cukup pesat, salah satunya adalah perkembangan sistem Rekam Medis Elektronik (RME).Sesuai dengan diterbitkannya Peraturan Menteri Kesehatan (PMK) nomor 24 tahun 2022 tentang Rekam Medis, Rumah Sakit Permata Hati Duri Riau sudah mulai menggunakan sistem Rekam Medis Elektronik sejak akhir tahun 2023. Perubahan sistem rekam medis menjadi elektronik yang sebelumnya dibuat dengan menggunakan rekam medis manual yang tertulis pada kertas merupakan hal yang menjadi tantangan bagi rumah sakit dan seorang dokter. Penelitian ini menggunakan metode kualitatif dengan Metode observasi alami (Natural Observation) melakukan observasi dan wawancara disertai oleh partisipasi pada aktivitas objek yang diamati secara langsung. Wawancara dilakukan kepada dokter pelaksana sebagan user di unit rawat jalan.Dari hasil observasi dan wawancara disimpulkan sarana dan prasarana penunjang rekam medis di Rumah Sakit Permata Hati Duri Riau cukup lengkap, penggunaan rekam medis elektronik ini sangat efektif dibandingkan dengan yang manual. Hanya ditemukan kendala masih ada user yang belum lengkap dalam pengisian rekam medis elektronik.
The Influence of Work Discipline and Work Environment on Compliance with Patient Safety Procedures among Health Workers at the Beriman Balikpapan Regional Hospital Rachmatullah, Fahmi; Purwadhi, Purwadhi; Suwardhani, Achmad Dheni
Research of Service Administration Health and Sains Healthys Vol 6, No 1 (2025): Research of Service Administration Health and Sains Healthys (Juni)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/rehat.v6i1.9036

Abstract

Compliance with patient safety procedures is a crucial component in improving the quality of hospital services. This study aims to analyze the influence of work discipline and work environment on healthcare workers’ compliance with patient safety procedures at RSUD Beriman Balikpapan. The research used a quantitative method with a descriptive-verificative approach. Data were collected through questionnaires distributed to 207 healthcare worker respondents and analyzed using multiple linear regression with validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results showed that work discipline and work environment variables had a simultaneous and significant effect on compliance with patient safety procedures. Partially, work discipline had a significant influence with a greater contribution compared to the work environment. The coefficient of determination indicated that these two variables explained 52.2% of the compliance with patient safety procedures, while the remaining percentage was influenced by other variables not examined in this study, such as work culture, motivation, and workload. These findings suggest that improving discipline and enhancing the work environment can be effective strategies to encourage healthcare workers to comply with patient safety procedures. Other factors beyond this study, such as organizational culture or workload, are also suspected to influence the level of compliance. 
Manajemen Pendidikan Berbasis Teknologi: Strategi Efektif untuk Mendukung Pembelajaran Abad 21 Suwardhani, Achmad Dheni; Angio, Supandi T; Malintang, Jimmy; Romadon, Sahri; Dahlia, Nahdhia Nila; Litaqia, Wulida
Indonesian Research Journal on Education Vol. 5 No. 4 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i4.3258

Abstract

Perkembangan teknologi informasi dan komunikasi yang pesat telah membawa dampak signifikan terhadap dunia pendidikan, khususnya dalam menghadapi tantangan pembelajaran abad 21. Manajemen pendidikan berbasis teknologi menjadi pendekatan strategis untuk meningkatkan mutu pembelajaran, efisiensi administrasi, serta keterlibatan seluruh pemangku kepentingan dalam proses pendidikan. Penelitian ini bertujuan untuk mengidentifikasi konsep manajemen pendidikan berbasis teknologi, strategi implementasi yang efektif, serta tantangan yang dihadapi dalam penerapannya. Metode kajian dilakukan secara kualitatif dengan pendekatan deskriptif-analitis melalui studi literatur. Hasil kajian menunjukkan bahwa strategi efektif meliputi penguatan infrastruktur digital, pelatihan guru, integrasi platform pembelajaran daring, serta pemanfaatan data untuk pengambilan keputusan. Tantangan seperti kesenjangan digital, rendahnya literasi teknologi, dan isu keamanan data dapat diatasi melalui kolaborasi multi-pihak, penyusunan regulasi, dan kebijakan pendidikan yang adaptif. Dengan pengelolaan yang tepat, teknologi dapat menjadi katalisator transformasi pendidikan yang relevan dan berkelanjutan di era digital.
Analysis of Public Perceptions of Tertiary Hospitals Through Google Maps Using Naïve Bayes and Wordcloud Wardani, Vira Aulia Kusuma; Pertiwi, Arlette Suzy Puspa; Suwardhani, Achmad Dheni
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10964

Abstract

The study investigates the public perception of a tertiary hospital through Google Maps digital reviews using a Naïve Bayes approach and wordcloud. The data was collected by manual scraping technique from 2024-2025 and processed through preprocessing stages including cleansing, case folding, stopword removal, tokenizing, dan filter by legth. The data was then weighted by the TF-IDF technique before sentiment modeling by Naïve Bayes Classification. All of the processes use the Rapid Miner application. From 830 reviews collected, the accuracy of the Naïve Bayes model is 72,29% with precision 78,94%, recall 72,28%, and F1 score 74,76%. The results show that the dominant reviews are positive and describe the hospital health service as excellent. Therefore, the negative review shows that the hospital needs to improve its management in the pharmacy sector, administration, and patient queue. Neutral reviews tend to be descriptive without showing strong sentiments.