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All Journal Al-Aqlu : Jurnal Matematika, Teknik dan Sains
Rambe, Ahmadsyah Fauzian
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Engineering Mathematics

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Journal : Al-Aqlu : Jurnal Matematika, Teknik dan Sains

 1 
A SYSTEMATIC LITERATURE REVIEW: PENERAPAN TEORI PERMAINAN DALAM STRATEGI PROMOSI UNTUK MENGOPTIMALKAN PENJUALAN PRODUK: Systematic Literature Review: Application Of Game Theory In Promotional Strategies To Optimize Product Sales Nasution, Afifah Nabila; Rambe, Ahmadsyah Fauzian; Fitriani, Fitriani; Nasution, Lilis Suryani; Nasution, Sarmila Fitri Yanti; Sastika, Weni; Ginting, Siti Salamah Br
Al-Aqlu: Jurnal Matematika, Teknik dan Sains Vol. 3 No. 1 (2025): Januari 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/aqlu.v3i1.132

Abstract

The relevance of Game Theory in promotional strategies is increasing in today's digital era, where information spreads rapidly and competition is increasingly intense. Companies need to consider various factors, including changing consumer preferences, dynamic competitor strategies, and fluctuating market trends. Game Theory provides a strong foundation for this strategic analysis, and enables companies to make more informed and precise decisions. To study further, the researcher used the Systematic Literature Review Method by using a literature review that involves the process of identification, assessment, evaluation, and interpretation in detailing the findings of various relevant studies. This data analysis was carried out to develop an understanding of game theory in product promotion strategies. And based on the results of the analysis of the 20 articles discussed, it turns out that the Application of Game Theory in Promotion Strategies to optimize product sales has a significant impact on sales of a product. Thus, it can be concluded that game theory can be used as a tool in decision making for companies.
PROBLEMATIKA PERKULIAHAN ANALISIS REAL: STUDI LITERATUR REVIEW: Real Analysis Lecture Problematics: Literatur Review Study Rambe, Ahmadsyah Fauzian; Hasanah, Rusi Ulfa; Aisyah, Nur; Dari, Wulan
Al-Aqlu: Jurnal Matematika, Teknik dan Sains Vol. 2 No. 2 (2024): Juli 2024
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/aqlu.v2i2.74

Abstract

This article was prepared with the aim of analyzing the problems that occur in real analysis lectures experienced by undergraduate mathematics or mathematics education students. This research is a literature study research with the method used, namely Systematic Review (SR) or generally called Systematic Literature Review (SLR) which focuses on real analytical problems, which begins by identifying and evaluating literature that is relevant to the problem being discussed. Data analysis was carried out using an interactive model which uses 4 steps in the analysis stages, namely: 1) Data collection, 2) Data condensation, 3) Data presentation and 4) Data verification (conclusion). This research identified 5 previous articles. The problems that exist in the real analysis lectures of the five are: students still don't understand the purpose and purpose of the questions, so they can't solve the questions well and the factor that makes them not understand is because they don't understand the pre-requisite material such as sets, number systems and others. Another problem is that they cannot understand and use mathematical language, and they also do not understand mathematical notation. To overcome this problem, the lecturer must know whether the students have understood the pre-requisite material for real analysis or not, because if students do not understand it, in the future it will definitely be difficult for them to understand the material or prove theorems and so on. Apart from that, you can apply lesson study and give students an explanation first regarding the material being studied, then practice.
Co-Authors Fitriani Fitriani Nasution, Afifah Nabila Nasution, Lilis Suryani Nasution, Sarmila Fitri Yanti Nur Aisyah Rusi Ulfa Hasanah Sastika, Weni Siti Salamah Br Ginting Wulan Dari, Wulan