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The Effect of Electronic Word of Mouth, Brand Image, and Brand Trust on Consumer Purchase Decision on Camille Organic Beauty Face Mask Alifda Dizzania Oktaviani; Dicky Wisnu Usdek Riyanto; Iqbal Ramadhani Fuadiputra
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22736

This study aims to determine the effect of electronic word of mouth, brand image, and brand trust on purchasing decisions of consumers of organic face mask Camille beauty in the city of Malang. This type of research is quantitative research. The sampling technique uses purposive sampling. The sample in this study was 166 respondents. The data collection technique used a questionnaire in the form of a google form which was distributed online through social media and analyzed using SPSS version 25. The results showed that electronic word of Mouth had a positive and significant effect on buying decisions. Brand Image has a significant effect on purchasing decisions. Brand Trust has a positive and significant effect on purchasing decisions. electronic word of mouth, brand image, and brand trust simultaneously on purchasing decisions, the three independent variables have the same positive and significant effect on purchasing decisions.

GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA Viajeng Purnama Putri; Dicky Wisnu Usdek Riyanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11614

This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS analysis tool in Indonesian MSMEs. The results of this study Green Innovation (GI) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Green Innovation (GI). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through Green Innovation (GI).

Pendampingan Desain Logo dan Kemasan untuk Meningkatkan Daya Saing Produk Lokal Dicky Wisnu Usdek Riyanto
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.970

This service aims to increase the competitiveness of small and medium enterprises (SMEs) by developing effective logo and packaging designs. Logo and packaging design play an important role in building brand identity, attracting consumer attention, and differentiating products from competitors in a competitive market. However, many SMEs face challenges in managing and developing designs that suit the characteristics and values of their products. This service approach involves several strategic methods, including analysis of the needs and challenges of SMEs, workshops and training for education about design, direct assistance in design development, as well as ongoing monitoring and evaluation of design implementation. Through this approach, SMEs can increase their understanding of the importance of logo and packaging design, overcome implementation barriers, and increase their products' competitiveness in local and global markets. The service results showed a significant increase in the quality of logo and packaging design, positive responses from consumers, and an increase in SME brand recognition. The conclusion of this service highlights the importance of a holistic and sustainable approach in developing logo and packaging design as an integral part of SME marketing strategy. It is hoped that the experience from this service can provide inspiration and guidance for other SMEs to utilize logo and packaging design as a strategic tool in increasing the competitiveness and sustainability of their business.

The Effect of Personal Selling and Advertising on Purchasing Decisions with Brand Awareness as an Intervening Variable Pratama, Anugerah Hasfi; Riyanto, Dicky Wisnu Usdek; Kadharpa, Eka
Business Innovation Management and Entrepreneurship Journal Vol. 2 No. 01 (2023): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v2i01.27219

This study aims to determine the effect of personal selling on purchasing decisions, the effect of advertising on purchasing decisions, the effect of brand awareness on purchasing decisions, the effect of personal selling on purchasing decisions mediated by brand awareness, and the influence of advertising on purchasing decisions mediated by brand awareness. This research was conducted on My Republic WiFi users in Surabaya with 150 respondents. The sampling technique of this study uses probability sampling using random sampling, in which the researcher determines without regard to the existing strata in the population. Data collection techniques in this study used a questionnaire. Data analysis technique using Process Macro Hayes. The results of this study indicate that the personal selling variable has a significant positive effect on purchasing decisions. Advertising variable has a significant positive effect on purchasing decisions. The brand awareness variable has a positive and significant effect on purchasing decisions. Brand awareness mediates the relationship between personal selling and purchasing decisions. Brand awareness mediates the relationship between advertising and purchasing decisions.

Analysis of Service Quality on Customer Satisfaction with Gap-Servqual Method and Importance Performance Analysis Santoso, Cindi Adelia; Riyanto, Dicky Wisnu Usdek; Nurjannah, Dewi
Business Innovation Management and Entrepreneurship Journal Vol. 3 No. 01 (2024): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v3i01.33611

In this digital era, understanding and meeting customer satisfaction is crucial with the increasing number of choices and customer expectations. This study aims to determine the quality of service and satisfaction at Klinik X Kota Malang. The samples in this study were 145. The sampling technique used was accidental sampling. The type of research used is survey explanatory with a quantitative approach. The data collection technique used was a questionnaire. Data analysis used the Service Quality Method (SERVQUAL) and Importance Performance Analysis (IPA). The results of this study show that the quality of services provided by Klinik X Kota Malang has not fully met consumer expectations, and the satisfaction achieved by customers cannot be fully felt with the quality of services provided by the company. The study highlights that service quality is important in determining customer satisfaction, so the company needs to improve the quality of service identified as not optimal.

Pendampingan dan Pelatihan Sertifikasi Halal: Pilar Keberlanjutan UMKM di Sektor Pangan Dicky Wisnu Usdek Riyanto; Viajeng Purnama Putri
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.387

Effective assistance involves various certification bodies and related stakeholders. The training was held to increase wet cake entrepreneurs' understanding of halal certification requirements, the implementation process, and the long-term benefits. The sustainability of wet cake entrepreneurs in the food sector is reflected in their ability to meet the demands of consumers who are increasingly aware of the halalness of their products. In the context of globalization, halal certification is not only an obligation, but also the key to access to international markets. This article provides insight into how implementing halal certification through mentoring and training can open up new opportunities for MSMEs to compete and survive in global competition. By strengthening this pillar of sustainability, MSMEs in the food sector can play a more active role in supporting local economic growth and improving the image of the Indonesian food industry in the eyes of the world.

Pengaruh Green HRM dan Dukungan Organisasi Terhadap Tingkat Retensi Karyawan Melalui Keterlibatan, Kepuasan Kerja, dan Komitmen Afektif Di UKM Manufaktur Riyanto, Dicky Wisnu Usdek
Jurnal Manajerial Vol. 12 No. 02 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i02.9662

Background – The business world is increasingly focusing on sustainability and environmentally friendly human resource management. The practice of Green Human Resource Management (Green HRM) is a crucial strategy for enhancing the image of a socially and environmentally responsible organization. Green HRM not only fosters concern for the environment but also shapes pro-environmental behavior in the workplace, enhances employee engagement, and increases job satisfaction, ultimately affecting employee retention. Aim – This study aims to analyze the influence of Green Human Resource Management (Green HRM) and Organizational Support on employee retention rates in manufacturing small and medium-sized enterprises (SMEs), examining both direct and indirect effects through the mediating roles of work engagement, job satisfaction, and affective commitment. Design/ Methodology/ Approach – This study employs a quantitative approach with a survey design to investigate the relationship between Green Human Resource Management (GHRM), Organizational Support, Affective Commitment, and Employee Retention in manufacturing SMEs in Malang. The research sample consisted of 149 permanent employees, selected using purposive sampling based on specific criteria. Data was collected through an online questionnaire with a 5-point Likert scale. The research instrument has been tested for validity and reliability. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the direct and indirect relationships between variables in the research model. Findings – This study found that Green HRM has a positive and significant effect on employee affective commitment, and affective commitment has a positive effect on employee retention. However, the direct influence of Green HRM on employee retention is not significant without the mediation of affective commitment. In contrast, organizational support has no significant effect on affective commitment or employee retention. These findings confirm that employee emotional commitment is a key factor in strengthening the relationship between Green HRM practices and employees' decisions to stay in the company. Conclusion – This research emphasizes the importance of developing sustainability-based human resource management strategies to strengthen employee emotional attachment, which ultimately supports efforts to retain the workforce in the manufacturing SME sector. Research implication – This research suggests that Green HRM practices are effective in increasing employee retention through affective commitment. In the future, management studies should focus more on integrating sustainability into human resource (HR) strategies to enhance organizational loyalty and competitiveness. Limitations – The variables analyzed only included Green HRM, organizational support, engagement, job satisfaction, and affective commitment, so other factors that may affect employee retention, such as leadership style or organizational culture, have not been explored.

PENGARUH MOTIVASI DAN KOMUNIKASI INTERNAL YANG DIMEDIASI OLEH KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI PEGAWAI DI RUMAH SAKIT MUHAMMADIYAH MALANG Rumatamerik, Dwi Angreni; Riyanto, Dicky Wisnu Usdek; Febriani, Rizki
Jotika Journal In Management and Entrepreneurship Vol. 5 No. 1 (2025): Agustus
Publisher : Jotika English and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan utuk menganalisis Pengaruh Motivasi dan Komunikasi Internal Yang Dimediasi Oleh Kepuasan Kerja Terhadap Komitmen Organisasi Pegawai Di Rumah Sakit Muhammadiyah Malang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian ini yaitu pegawai senior yang sudah bekerja diatas 3 Tahun berjumlah 90 orang pegawai. Analisis data dilakukan menggunakan pendekatan Partial Least Square (PLS) dengan bantuan software smartPLS 3.0. Hasil penelitian menunjukkan bahwa (1) terdapat terdapat pengaruh langsung antara variabel Motivasi terhadap Komitmen Organisasi Pegawai Di Rumah Sakit Muhammadiyah Malang, (2) terdapat pengaruh langsung yang signifikan dari variabel Komunikasi Internal terhadap Komitmen Organisasi Pegawai Di Rumah Sakit Muhammadiyah Malang, (3) terdapat pengaruh langsung yang signifikan dari variabel Motivasi terhadap Kepuasan Kerja Pegawai Di Rumah Sakit Muhammadiyah Malang, dan (4) terdapat pengaruh langsung yang signifikan dari variabel Komunikasi Internal terhadap Kepuasan Kerja Pegawai Di Rumah Sakit Muhammadiyah Malang. Namun, (5) tidak terdapat pengaruh langsung yang signifikan dari variabel Kepuasan Kerja terhadap Komitmen Organisasi Pegawai Di Rumah Sakit Muhammadiyah Malang, (6) tidak terdapat pengaruh tidak langsung yang signifikan antara Motivasi terhadap Komitmen Organisasi melalui variabel Kepuasan Kerja Pegawai Di Rumah Sakit Muhammadiyah Malang, dan (7) tidak terdapat pengaruh tidak langsung yang signifikan antara Komunikasi Internal terhadap Komitmen Organisasi melalui variabel Kepuasan Kerja Pegawai Di Rumah Sakit Muhammadiyah Malang.

GREEN INNOVATION AND GREEN COMPETITIVE ADVANTAGE MEDIATE THE INFLUENCE OF GREEN MARKETING ORIENTATION ON GREEN MARKETING PERFORMANCE IN SME INDONESIA Putri, Viajeng Purnama; Riyanto, Dicky Wisnu Usdek
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11614

This study aims to analyze the relationship between green innovation and green competitive advantage mediating the influence of environmentally friendly marketing orientation on the performance of environmentally friendly marketing using the SEM-PLS analysis tool in Indonesian MSMEs. The results of this study Green Innovation (GI) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP). Green Marketing Orientation (MO) has a significant effect on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Green Innovation (GI). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through on Green Competitive Advantage (GCA). Green Marketing Orientation (MO) has a significant effect on Environmental Marketing Performance (EMP) through Green Innovation (GI).

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