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Rosdiana
Universitas Bina Bangsa Getsempena
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Penanda Linguistik dalam Penamaan Warung Kopi di Aceh Tengah: Strategi Simbolik untuk Menarik Perhatian Pelanggan Harfiandi Harfiandi; Ahmad Faizi; Hasniyati Hasniyati; Imelda Hutabarat; Rosdiana Rosdiana
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9jdx9303

Abstract

The emergence of coffee shops in Central Aceh has spread to every street corner, featuring various forms of name symbols with linguistic markers. It cannot be denied that Central Aceh is known as one of the producers of the highest-quality coffee in the world. Nevertheless, the shop name serves as the primary means of initial recognition as a strategy to attract customers in the competitive coffee market. This study focuses on examining name symbols as strategies based on the concept of linguistic markers in the coffee business. The researcher has examined name symbols from coffee businesses operating in the sub-districts of Bebesen, Lut Tawar, Kebayaken, and Pegasing. This study collected data based on category, character, and language. The results present data in the form of shop name symbols from signboards, along with the reasons behind them, the relationship between the names and the products, and the effects experienced in sales by coffee shop owners. Various forms of linguistic markers demonstrate the existence of reasons that reinforce the journey of the coffee business. Through analysis of interviews, the relationship between the shop’s name and coffee products serves as a business strategy by attracting customer attention as an effort to boost sales. Each product name serves a specific purpose in local, national, and international competitions.  
Co-Authors Adilla Rizma Ahmad Faizi Amanda Zivana Diva Aulia Erika Fitriani Hanif Harfiandi, Harfiandi Hasniyati Hasniyati Henny Irawati Hestika Dewi Ika Kana Trisnawati Imelda Hutabarat Indah Sari Intan Kemala Sari Katiara Mardhatillah, Mardhatillah Muhammad Halim Zikrillah Mulyadi Syahputra Mulyani Mulyani Nofreza Setia Geby R Nyak Mutia Ismail Riski Mayusandra Said Miftahul Fahmi Sariakin Sariakin Sri Wahyuni Syarfuni Syarfuni Wahidah Nasution Zahria Amalina