Article Per Year (5 Year)
p-Index From 2021 - 2026
1.99
P-Index
This Author published in this journals
All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Social Research Journal of Comprehensive Science CONSEN: Indonesian Journal of Community Services and Engagement LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Enrichment: Journal of Multidisciplinary Research and Development Jurnal Kawistara Journal of Applied Science in Tourism Destination TRJ (Tourism Research Journal)
Rahjasa, Putu Surya Laksana
Unknown Affiliation
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Optimasi Marketing Mix Method untuk meningkatkan pangsa pasar Wedding Organizer di Bali: Studi kasus Esmeralda Wedding Planner and Organizer Bali Rahjasa, Putu Surya Laksana; Rahadiarta, I Gede Ngurah Primanda S
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1317

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4 P (Product, Price, Place, Promotion) terhadap Tingkat Penjualan di perusahaan Esmeralda Wedding Planner and Organizer. Penelitian menggunakan teknik pengambilan sampling jenuh, yaitu 30 responden yang merupakan pasangan yang telah menggunakan jasa penyelenggaraan pernikahan dari Esmeralda Wedding Planner and Organizer. Pengumpulan data menggunakan kuesioner, dengan uji validitas, reliabilitas, Uji Normalitas, dan Uji Regresi Berganda dengan bantuan program SPSS. Diperoleh hasil uji variabel Product, Price, Place dan Promotion dalam menjelaskan Tingkat Penjualan adalah sebesar 78,2%. Hasil Uji Hipotesis pada penelitian ini juga memberikan kesimpulan bahwa variabel Product, Price, dan Promotion berpengaruh baik terhadap tingkat penjualan, sementara variabel Place masih belum berpengaruh baik terhadap tingkat penjualan. Hasil ini yang kemudian dapat menjadi pertimbangan perusahaan Esmeralda Wedding Planner and Organizer untuk menentukan strategi yang digunakan dalam meningkatkan penjualan pada masa yang akan datang.
Framing Overtourism and Spatial Exploitation in Bali: Media Perspectives on Environmental Carrying Capacity Rahjasa, Putu Surya Laksana
Journal of Social Research Vol. 5 No. 4 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i4.3061

Abstract

Overtourism in Bali, particularly in the regions of Badung, Denpasar, and Ubud, has become a growing concern, as it significantly impacts the environment, infrastructure, and cultural integrity of the destination. This research aims to analyze how the media frames the issue of overtourism in these regions, emphasizing spatial exploitation and environmental carrying capacity. The objective is to examine how the media highlights the environmental, social, and cultural pressures of overtourism, and how different actors—such as the government, tourism industry, and local communities are portrayed in the discourse. A qualitative approach with framing analysis was employed, using news reports from credible international and national media sources between 2023 and 2025. The findings reveal that Badung is framed as the epicentre of overtourism, with issues of congestion and pollution, while Denpasar is viewed through the lens of urbanization challenges. Ubud's framing focuses on cultural commercialization and the loss of traditional identity. The media often offers solutions such as tourism taxes, better spatial regulations, and diversifying tourism destinations to reduce pressures on the most affected areas. The study concludes by providing recommendations for sustainable tourism policies, emphasizing the importance of carrying capacity management, better spatial planning, and tourism diversification to preserve Bali's environment and cultural heritage.
Co-Authors Aspariyanthi, Ni Luh Putu Pradiayu Bei, Theresia Verina Rosari Darmiati, Made Hadisukarno, Teguh I Gede Ngurah Primanda S Rahadiarta I Gusti Ngurah Agung Suprastayasa Naur, Laurensius Ni Putu Evi Wijayanti Prasasti, Galih Rastitiati, Ni Kade Juli Sukariyanto, I Gede Made Swandewi, Ni Kadek Winatha, Mahendra Adi