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All Journal Jurnal Masyarakat Merdeka (JMM) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Golden Ratio of Data in Summary Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora
Bangsa, Jaya Ramadaey
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Humanities Chemistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Isnawati, Setya Indah; Bangsa, Jaya Ramadaey; Nurcahyo, Satria Avianda; Ali, Ahmad
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
PENINGKATAN DAYA SAING USAHA BERAS MELALUI PELATIHAN KEUANGAN DAN STRATEGI BRANDING PRODUK BERAS Jayanti, Fitri Dwi; Nurani, Bulan Karima; Bangsa, Jaya Ramadaey; Ariani, Dewi
Jurnal Bakti Humaniora Vol. 5 No. 2 (2025): DESEMBER 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i2.4724

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, khususnya pada sektor produksi beras sebagai kebutuhan pokok masyarakat Indonesia. Produksi Beras Sari Hasil Bumi di Weleri menghadapi tantangan dalam pengelolaan keuangan dan strategi branding produk di tengah persaingan pasar yang semakin ketat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing usaha beras melalui pelatihan literasi keuangan dan pengembangan strategi branding produk. Metode pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang terdiri dari empat tahapan: persiapan, pelaksanaan, pendampingan, dan evaluasi dengan total durasi 4 bulan. Kegiatan meliputi pelatihan intensif, workshop akuntansi dan manajemen keuangan, serta pendampingan berkala. Hasil kegiatan menunjukkan peningkatan pemahaman pelaku usaha dalam pencatatan keuangan, penyusunan laporan keuangan sederhana, dan pengembangan desain kemasan produk yang lebih menarik. Kegiatan ini memberikan dampak positif berupa peningkatan keterampilan pengelolaan usaha dan pengembangan branding produk yang dapat meningkatkan daya saing di pasar. Program ini diharapkan dapat menjadi model pemberdayaan UMKM sektor pangan yang berkelanjutan
PELATIHAN MICRO-INFLUENCER UNTUK SISWA SMK : STRATEGI MEMBANGUN AUDIENS DAN MENGOPTIMALKAN PELUANG AFFILIATE DI PLATFORM SOCIAL MEDIA Bangsa, Jaya Ramadaey; Hermansyah, Eko Nur; Siswati, Ari; Aziz, Abdul; Caksana Setyo Widyatmoko; Ibnu Putra Surya Daru; Prieza Dheva Tanti
Jurnal Bakti Humaniora Vol. 5 No. 2 (2025): DESEMBER 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i2.4725

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan kepada siswa SMK N 1 Salatiga tentang strategi menjadi micro-influencer yang efektif dan memanfaatkan peluang affiliate marketing di sosial media. Kegiatan ini dilaksanakan sebagai tindak lanjut terhadap tingginya minat generasi muda terhadap ekonomi digital serta kebutuhan keterampilan praktis yang dapat dimonetisasi. Metode pelaksanaan meliputi pelatihan teori, praktik serta pendampingan strategi personal branding. Hasil dari kegiatan ini memnunjukan peningkatan pemahaman siswa tentang ekosistem influencer marketing, teknik membangun audiens organik dan cara mengoptimalkan program affiliate di platform social media. Kegiatan ini memberikan dampak positif dalam membekali siswa SMK N 1 Salatiga dengan ketrampilan digital marketing yang relevan dengan kebutuhan industri dan membuka peluang kewirausahaan digital bagi generasi muda-mudi.
The Effect of User-Generated Content, Discount Promotions, and Reviews on Impulsive Buying Among Gen Z on Tiktok Shop Ulfamiyati, U.; Bangsa, Jaya Ramadaey
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1792

Abstract

The development of social commerce through TikTok Shop has changed consumer shopping behavior, especially among male Gen Z consumers, known as digital natives. The integration of visual content, social interaction, and ease of transactions has led to increased impulsive buying. This study aims to analyze the influence of user-generated content, discount promotions, and reviews on impulsive buying among male Gen Z consumers on TikTok Shop. This study uses a quantitative, correlational method. The sample of this study was 110 male Gen Z respondents aged 13-28 years who reside in Temanggung Regency and have made a purchase on TikTok Shop at least once in the last six months. The sampling technique used was purposive sampling, and data were collected through an online questionnaire. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3.0. The results showed that user-generated content has a positive and significant effect on impulsive buying (p-value <), indicating that authentic user-generated content is more attractive and trustworthy. Discount promotions have a positive and significant effect on impulsive buying (p-value <), suggesting that price offers and time limits can encourage impulsive buying. Reviews also have a positive and significant effect on impulsive buying (p-value <), indicating the importance of social validation in the decision-making process. Simultaneously, all three independent variables contribute significantly to impulsive buying among Gen Z males on TikTok Shop.
The Effect of Hedonic Shopping Value, Lifestyle, and Fear of Missing Out (FOMO) on Consumer Behavior of Fashion Products on Shopee Rahmawati, Vera; Bangsa, Jaya Ramadaey
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1837

Abstract

The development of e-commerce drives changes in consumer behavior, especially increased consumption when purchasing fashion products online. This study aims to analyze the influence of Hedonic Shopping Value, Lifestyle, and Fear of Missing Out (FoMo) on Consumptive Behavior on Fashion Products on the Shopee E-commerce Platform. This study uses a quantitative, correlational method. Data were collected through questionnaires distributed to Shopee users who had purchased fashion products. The sampling technique used was purposive sampling, with a total of 140 respondents from Bojonegoro Regency selected to meet the research criteria. The data were analyzed using correlation analysis to test the influence of each independent variable on Consumptive Behavior. The test results indicate that the Hedonic Shopping Value variable has a positive and significant effect on Consumptive Behavior (p-value = 0.000), supporting the hypothesis. The Lifestyle variable also has a positive and significant effect on Consumptive Behavior (p-value = 0.024), supporting the second hypothesis. Furthermore, Fear of Missing Out (FoMO) was found to have a positive and significant influence on Consumer Behavior (p = 0.000), thereby accepting the third hypothesis. Based on these research results, it can be concluded that psychological and lifestyle factors play a significant role in driving Consumer Behavior on e-commerce platforms. These findings are expected to serve as a reference for business actors in designing more effective marketing strategies and for future researchers in developing studies related to Consumer Behavior.
Co-Authors Abdul Aziz Ahmad Ali Astuti, Yashinta Dwi Putri Bulan Karima Nurani Caksana Setyo Widyatmoko Chadyan Fathurachman DEWI ARIANI Eko Budiyanto, Ari Eko Budiyanto Ari Eko Nur Hermansyah Faturahman Efendi Fitri Dwi Jayanti Ibnu Putra Surya Daru Irsal Fauzi Isnawati, Setya Indah Khumaeroh, Luk Lu'ul Marseleno, David Mufti Agung Wibowo Prieza Dheva Tanti Rahmawati, Vera Rahmi Yuliana Rizqon Jamil Farhas Satria Avianda Nurcahyo Siswati, Ari Ulfamiyati Ulfamiyati, U.