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All Journal Jurnal Ilmiah Manajemen Kesatuan East Asian Journal of Multidisciplinary Research (EAJMR) Asian Journal of Management Analytics Proceeding Of International Conference On Education, Society And Humanity
Daulay, Muhamad Toyib
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Increasing MSME Competitiveness through Green Marketing Implementation: The Case of Pematang Serai Village, Langkat Sanny, Annisa; Daulay, Muhamad Toyib; Ritonga, Husni Muharram; Putri, Indry Febrianti
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.9024

Abstract

This study aims to analyze the role of Green Marketing implementation in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Pematang Serai Village, Langkat. Case studies are conducted using a quantitative approach, data type. What is used in this study is primary data taken through direct research, also with secondary data as support. The results showed that the implementation of Green Marketing significantly contributed to increasing the competitiveness of MSMEs in Pematang Serai Village. Through environmentally friendly and sustainable marketing practices, MSMEs are able to create competitive advantages, improve brand image, and attract the attention of consumers who care about the environment. The implications of this research provide guidance for stakeholders to strengthen Green Marketing strategies in supporting the growth and sustainability of MSMEs at the village level.
Enhancing Community Welfare through Participatory Management of Village-Owned Enterprises: A Case Study in Pematang Serai Village, Langkat District Daulay, Muhamad Toyib; Sanny, Annisa; Sari, Wahyu Indah; Riwanda, Febby
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8548

Abstract

This study aims to examine the contribution of participatory management to improving community welfare through BUMDes in Pematang Serai Village, Langkat. Qualitative case studies are conducted through interviews and observations. The results show that participatory management is significant in empowering BUMDes and improving community welfare. Active community participation in the decision, planning, implementation, and evaluation of BUMDes has a positive impact on income, access to public services, and quality of life. This research makes an important contribution in understanding the role of participatory management in improving welfare through BUMDes. Relevant policy implications are outlined to support sustainable BUMDes and welfare in Pematang Serai Village.
PARTICIPATORY MANAGEMENT IN IMPROVING COMMUNITY WELFARE IN PEMATANG SERAI VILLAGE Daulay, Muhamad Toyib; Sanny, Annisa; Sari, Wahyu Indah; Riwanda, Febby
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the role of participatory management in improving community welfare in Pematang Serai Village. Through a qualitative approach with in-depth interviews, this study found that community participation in the decision-making process and implementation of local development programs contributed significantly to improving welfare. Such participation builds community belonging, involvement, and capacity, and strengthens relationships between village government and communities. However, challenges faced include lack of awareness, cultural and structural barriers, and limited resources. Recommendations were given to strengthen community capacity, increase understanding of the benefits of participation, and strengthen cooperation between village government and communities. This research provides guidance for policymakers in designing inclusive, participatory, and sustainable development programs.
Sentiment Analysis of Community Perceptions on Coastal HRM Practices in Blue Economy Initiatives: An NLP-Based Study Daulay, Muhamad Toyib
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4009

Abstract

Indonesia’s vast coastline and reliance on maritime sectors highlight the urgency of sustainable coastal management. Within this context, Human Resource Management (HRM) plays a crucial role in ensuring community participation and support for blue economy initiatives. This study examines community perceptions toward coastal HRM practices within blue economy initiatives in North Sumatra Province, Indonesia, using advanced natural language processing techniques. This study analyzes 4,399 text samples from community surveys, public forums, and stakeholder interviews using RoBERTa, BERT, and LSTM models to identify sentiment patterns surrounding coastal management strategies. Results show a balanced sentiment distribution: 34.7% positive, 28.9% neutral, and 36.4% negative responses. Temporal analysis reveals sentiment evolution from initial skepticism (-0.23) through consultation improvements (+0.15) to cautious optimism (+0.31) following early project benefits. Key findings indicate that while communities show potential for supporting blue economy initiatives, successful implementation requires addressing concerns about economic displacement, cultural disruption, and inadequate compensation. The study contributes a scalable NLP framework for continuous community sentiment monitoring in coastal management contexts.
Co-Authors Putri, Indry Febrianti RITONGA, HUSNI MUHARRAM Riwanda, Febby Sanny, Annisa Sari, Wahyu Indah