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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara Journal Economic and Strategy (JES) Jurnal Ilmu Komunikasi Dan Media Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis, dan Humaniora IJLRSA
Rismanto, Caesar
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Jurnal Ilmu Komunikasi Dan Media

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Meningkatkan Personal Branding Mahasiswa melalui Public Speaking, Kredibilitas, dan Kecerdasan Emosional Siahaan, Febri Sari; Rismanto, Caesar; Metris, Diksi; Restika, Dea; Muarief, Fahrurozi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 1 (2025): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i1.2642

Abstract

This study explores the relationship between public speaking, credibility, and emotional intelligence in shaping students' personal branding at Universitas Tangerang Raya. Using a quantitative approach with a correlational design, data were collected from 352 students through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SMART-PLS 4.0. The findings indicate that public speaking has a positive and significant impact on personal branding, both directly and through credibility as a mediator. Credibility plays a crucial role in enhancing audience trust and building a professional image. However, emotional intelligence does not moderate the relationship between public speaking and personal branding, suggesting that this factor does not strengthen or weaken the relationship within the study. These results highlight the importance of mastering public speaking skills for students to improve credibility and competitiveness in the job market. Furthermore, educational institutions are encouraged to provide communication skills training to support students' personal branding development. This study contributes to both academic understanding and practical applications in managing professional identity in today’s competitive landscape.
Co-Authors Ahmad Rasyiddin Azis, Nur Hasibuan, Rizki Mayandi Ibrahim Tri Nugroho Kade Birawan, I Gusti Metris, Diksi Muarief, Fahrurozi Purnawan, Lesna Rahmat Hidayat Rasyiddin, Ahmad Restika, Dea Rofik Priyanto Semuel, Semuel Suhartono Sutomo Sutomo Syamsul, Albab WAN, Ayi krisnha