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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Education Management and Social Science Abdimas Indonesian Journal International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Jurnal Pengabdian West Science Jurnal Pengabdian Masyarakat Nasional Jurnal Penelitian Pendidikan Indonesia Mandalika Journal of Community Services
Alvita Sari
Universitas Mercu Buana
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pendampingan Implementasi Etika dan Integritas Kepemimpinan Transformasional Pada UMKM di Sudimara, Kec Ciledug, Tangerang Nursanti, Fitria; Fauzi, Firman; Sari, Alvita
Jurnal Pengabdian West Science Vol 3 No 08 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i08.1583

Abstract

Pendampingan dalam menerapkan Etika dan Integritas pada kepemimpinan transformasional untuk Usaha Mikro Kecil dan Menengah (UMKM) bertujuan untuk meningkatkan produktivitas, loyalitas, retensi, inovasi, kreativitas, dan kepuasan pelanggan, serta memastikan keberlangsungan usaha. Para pelaku UMKM, khususnya di Kelurahan Sudimara Timur, Kecamatan Ciledug, belum menerapkan prinsip kepemimpinan etis dan berintegritas. Hal ini mengakibatkan tingginya perputaran karyawan dan kurangnya aturan yang jelas. Karena menjalankan gaya kepemimpinan kekeluargaan yang tidak terstruktur sehingga menyebabkan ketidakpastian. Berbeda dengan gaya kepemimpinan transaksional dengan penghargaan dan peran yang jelas dapat memberikan dampak positif. Tujuan kegiatan pendampingan ini adalah memberikan pelatihan kepada UMKM mengenai kepemimpinan transformasional yang beretika dan berintegritas, serta dapat mengimplementasikannya dalam aktivitas bisnis sehari-hari. Manfaat dari kegiatan ini adalah peningkatan pemahaman pelaku usaha yang akan mendukung perkembangan usaha melalui peningkatan produktivitas, retensi, loyalitas, dan kepuasan pelanggan, serta menghasilkan pemimpin masa depan yang berkualitas sehingga keberlangsungan usaha terjadi.
The Influence of Service Quality, Customer Relations and Product Quality on Intention to Return to The Bensara Café Through Customer Satisfaction as Mediation Daris Rahadian Purnawan; Andyan Pradipta Utama; Tine Yuliantini; Alvita Sari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3209

Abstract

This study aims to analyze the influence of service quality, customer relationship, and product quality on revisit intention at The Bènsara Cafe, with customer satisfaction as a mediating variable. Coffee has become an important part of many people's daily lives, with Indonesia being one of the largest coffee producers in the world. The increase in coffee consumption has driven rapid growth in coffee shops, including in South Jakarta. The research method used is quantitative with a total of 170 respondents from the DKI Jakarta area, who have purchased at least once at The Bènsara Cafe. Data analysis was conducted using Smart PLS 3. The results show that service quality has a positive and significant effect on revisit intention. Customer relationship does not have a significant effect on revisit intention. Product quality has a positive and significant effect on revisit intention. Customer satisfaction also has a positive and significant effect on revisit intention. However, service quality, customer relationship, and product quality do not have a significant effect on revisit intention through customer satisfaction as a mediating variable. The theoretical contribution of this research is to provide insights into the influence of service quality, customer relationship, and product quality on revisit intention with customer satisfaction as a mediating variable. Practically, this study provides strategic recommendations for the owners of The Bènsara Cafe to improve service and product quality to increase customer revisit intention.
Attitude toward money and openness to experience in the formation of marketplace consumer impulse buying Andyan Pradipta Utama; Alvita Sari; Rahayu Lestari; Subur Karyatun
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255513

Abstract

Impulse purchases in the digital marketplace are increasing, but the relationship between attitudes towards money, openness to experience, and hedonic shopping motivation has not been studied in an integrated manner. This study aims to analyze the effect of attitudes towards money and openness to experience on impulse purchases, with hedonic shopping motivation as a mediating variable. This research refers to the Theory of Planned Behavior and the Five Factor Model as a theoretical basis. Using a mixed method sequential explanatory approach, quantitative data was collected from 115 marketplace respondents in Jabodetabek and analyzed using PLS-SEM. The qualitative stage was conducted through interviews with 8 informants. Results show that attitude towards money has a significant effect on hedonic shopping motivation (t = 2.491; p = 0.013) and impulse buying (t = 3.917; p = 0.000), but the mediation effect is not significant (t = 1.108; p = 0.268). In contrast, openness to experience had a significant effect on hedonic shopping motivation (t = 4.291; p = 0.000) and impulse purchase (t = 2.395; p = 0.017), and was significantly mediated by hedonic shopping motivation (t = 2.041; p = 0.042). These findings provide strategic implications for digital marketers in developing campaigns based on consumer psychological characteristics. Limitations of this study include sample size and geographical scope.
Co-Authors Andyan Pradipta Utama Daris Rahadian Purnawan Firman Fauzi Fitria Nursanti Hadi Pranoto Iffah Budiningsih Karyatun, Subur Rahadian Purnawan, Daris Rahayu Lestari Rahayu Lestari Renno Reymond Okto Zulfikar Ryani Dhyan Parashakti Soecahyadi Soecahyadi Subur Karyatun Suzan Bernadetha Stephani Taufik Akbar Tine Yuliantini Tjiptogoro Dinarjo Soehari