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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT MANAJEMEN Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Media Akademik (JMA)
Desy Fitriani
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : MANAJEMEN

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PENGGUNA SMARTPHONE DI DESA KLAMPOKAN SITUBONDO Desy Fitriani; Ahmad Hafas Rasyidi; Dassucik Dassucik
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/gvmkbv65

Abstract

The objectives of this study are: (1) To determine whether product quality partially affects the satisfaction of smartphone users. (2) To determine whether price partially affects the satisfaction of smartphone users. (3) To determine whether product quality and price partially and simultaneously affect the satisfaction of smartphone users in Klampokan Village, Situbondo. This study employs multiple regression analysis with the assistance of SPSS 23 software. The results indicate that the partial test (t-test) for the product quality variable (X1) and the price variable (X2) positively and significantly influences consumer satisfaction. The simultaneous test (F-test) proves that the independent variables, namely product quality (X1) and price (X2), influence the dependent variable, which is consumer satisfaction (Y).
Co-Authors Ahmad Hafas Rasyidi Artika Dwi Cahyani Dassucik Dassucik Diskon Sitinjak Ina Nopia Dinta Lestari Izwan Budiana Lukita Tripermata Maya Karnia Anggraini Muhammad Abid Adli MULYADI Musyari Az - Zahran Nova Susana Robiatul Adawiyah Sabri SUYONO Syadidul Vikri Zamroni Yeni Zenal Mutaqin