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Rabbani, Luthfi Dzaki
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of E-Service Quality and E-market Orientation on E-wom through E-trust as a Mediator for Shopee Users kolefiyan, Ihsyan; Kurniawati, Hasni Dyah; Arofah, Ummu; Sari, Mirna Aulia; Saleh, Khoirul Alfian; Rabbani, Luthfi Dzaki
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1103

Abstract

This study aims to evaluate the impact of service quality (E-service quality) and E-Market Orientation (E-market orientation) on electronic word of mouth (E-WOM) through trust (E-trust) as an intermediary variable among Shopee users. This research uses a quantitative method that collects data through an online survey involving 107 respondents. Data analysis was carried out through Structural Equation Modeling (SEM) using SmartPLS 3.0. Research findings show that E-service quality and E-market orientation have a positive and significant influence on E-trust. Apart from that, E-trust has been proven to play a mediating role in the influence of E-service quality and E-market orientation on E-WOM. Validity and reliability tests show that the research instrument meets the required criteria, with a moderate R² value for the dependent variable. The findings from this research emphasize the importance of E-commerce companies such as Shopee to continue to improve service quality and E-Market Orientation in order to build consumer trust and encourage positive E-WOM
Co-Authors Arofah, Ummu Hasni Dyah Kurniawati Amin Wahyudi, Hasni Dyah Kurniawati kolefiyan, Ihsyan Saleh, Khoirul Alfian Sari, Mirna Aulia