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All Journal Manajemen Sumber Daya Manusia GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Journal of Artificial Intelligence and Digital Business JER
Hasni Dyah Kurniawati Amin Wahyudi, Hasni Dyah Kurniawati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA DENGAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR SEBAGAI VARIABEL MODERASI Amin Wahyudi, Hasni Dyah Kurniawati
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol 9, No 1 (2015): Manajemen Sumber Daya Manusia
Publisher : Universitas Slamet Riyadi

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Abstract

The high employee performance is a feat achieved by the employee at a certain level. The purpose of this research is to determine the significance of the effect of job satisfaction and organizational commitment to performance with Organizational Citizenship Behavior (OCB) as a moderating variable in hospital employees in Karanganyar. The collection of data in the form of a questionnaire reply as the primary data and the literature as secondary. The number of samples are 107 employees with cluster sampling method with random sampling. Data analysis methods used are validity and reliability, the classical assumption, hypothesis testing Moderated Regression Analysis. Moderated Regression Analysis Results of calculation I shows the performance of hospital employees in Karanganyar affected by job satisfaction, Organizational Citizenship Behavior and interaction of the two. In individual job satisfaction affect the performance of hospital employees in Karanganyar. Organizational Citizenship Behavior significantly moderate the effect of job satisfaction on employee performance hospital. In individual organizational commitment affect the performance of hospital employees in Karanganyar. Organizational Citizenship Behavior variables showed significantly moderate the influence of organizational commitment to employee performance. Keywords: Job Satisfaction, Organizational Commitment, Organizational Citizenship Behavior, Performance.
PENTINGNYA MEMBANGUN KEKUATAN BRAND ASSOSIATION SEBAGAI STRATEGI MENINGKATKAN LOYALITAS PELANGGAN Anshori, Muhammad Amir; Saefudin; Ariyadi, Muhammad Yusuf; Augtiah, Imfrianti; Kurniawati, Hasni Dyah; Anafih, Erwinda Sam
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

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Abstract

Companies must be able to retain customers in various ways, including by emphasizing brand image that can attract new customers, and customer happiness that can create customer loyalty. Customer loyalty is one of the most significant variables in maintaining company growth and expanding its sales. Many public figures open companies, including restaurants and snacks. Many entrepreneurs who are involved in the business sector have prominent names to build a positive brand image in the eyes of consumers. This research was conducted at Ayam Geprek Sako with a sample of 160. This study combines descriptive and quantitative methods. This study was conducted to determine the relationship between three variables, namely brand association, Customer Satisfaction, and Customer Loyalty. This study uses primary and secondary sources to obtain its data. The survey method will be used to collect primary data, while secondary data sources such as books, journals, and articles from previous studies will be used to obtain secondary data. Analysis with SEM PLS. the results show that Brand Association Strength has an effect on satisfaction and does not have an effect on loyalty. And satisfaction can mediate between brand association and loyalty.
The Impact of E-Service Quality and E-market Orientation on E-wom through E-trust as a Mediator for Shopee Users kolefiyan, Ihsyan; Kurniawati, Hasni Dyah; Arofah, Ummu; Sari, Mirna Aulia; Saleh, Khoirul Alfian; Rabbani, Luthfi Dzaki
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.1103

Abstract

This study aims to evaluate the impact of service quality (E-service quality) and E-Market Orientation (E-market orientation) on electronic word of mouth (E-WOM) through trust (E-trust) as an intermediary variable among Shopee users. This research uses a quantitative method that collects data through an online survey involving 107 respondents. Data analysis was carried out through Structural Equation Modeling (SEM) using SmartPLS 3.0. Research findings show that E-service quality and E-market orientation have a positive and significant influence on E-trust. Apart from that, E-trust has been proven to play a mediating role in the influence of E-service quality and E-market orientation on E-WOM. Validity and reliability tests show that the research instrument meets the required criteria, with a moderate R² value for the dependent variable. The findings from this research emphasize the importance of E-commerce companies such as Shopee to continue to improve service quality and E-Market Orientation in order to build consumer trust and encourage positive E-WOM
Analisis Perilaku Pengguna BRImo di Indonesia melalui Pendekatan Extended TAM Hasanah, Lutfiah Pratiwi; Augtiah, Imfrianti; Kurniawati, Hasni Dyah; Kolefiyan, Ihsyan; Prasetya, Tyo Ara; Aprilianto, Rizal
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2723

Abstract

Penelitian berikut menganalisis perilaku pengguna BRImo di Indonesia melalui pendekatan TAM dengan tujuan mengidentifikasi faktor-faktor yang memengaruhi penerimaan dan penggunaan BRImo, sebuah platform perbankan digital dari BRI. Pengumpulan data dilakukan melalui survei daring yang menyasar pengguna BRImo dengan memanfaatkan kuesioner terstruktur berdasarkan konstruk TAM persepsi kemudahan penggunaan, persepsi kegunaan, dan niat perilaku. Analisis hubungan antar variabel dilakukan menggunakan Partial Least Square - Structural Equation Modeling (PLS SEM). Temuan mengindikasi bahwa faktor persepsi kemudahan penggunaan dan kegunaan berperan penting dalam memengaruhi perilaku pengguna. Studi ini berkontribusi pada literatur dengan memperluas penerapan TAM di sektor perbankan digital di Indonesia serta menyediakan wawasan praktis untuk mengoptimalkan pengalaman dan adopsi pengguna BRImo.
Co-Authors Anafih, Erwinda Sam Anshori, Muhammad Amir Aprilianto, Rizal Arofah, Ummu Hasanah, Lutfiah Pratiwi Imfrianti Augtiah kolefiyan, Ihsyan Muhammad Yusuf Ariyadi Prasetya, Tyo Ara Rabbani, Luthfi Dzaki Saefudin Saleh, Khoirul Alfian Sari, Mirna Aulia