Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
P-Index
This Author published in this journals
All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Mutiara : Jurnal Ilmiah Multidisiplin Indonesia MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management
Bintoro Bagus Purmono
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Mediasi FOMO: Pengaruh Influencer dan Online Review terhadap Purchase Decision Produk The Originote Fera Patrisya; Heriyadi; Nur Afifah; Juniwati; Bintoro Bagus Purmono
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1676

Abstract

his study examines the influence of influencer marketing and online customer reviews on the purchase decision of The Originote products, as well as the mediating effect of FOMO on the purchase decision. This study involved 202 participants aged 17 to 35 years, who are aware of and have purchased The Originote products, and have seen influencer MaharajaSP reviewing and promoting The Originote products on TikTok. This study applied purposive sampling technique. Data was collected through an online questionnaire and analysis was conducted using SEM with SmartPLS 4 software. This study found that influencer marketing and online customer reviews significantly influence FOMO. Additionally, online customer reviews and FOMO significantly influence purchase decisions. However, influencer marketing does not have a significant impact on purchase decisions. FOMO acts as a mediator for the indirect influence of influencer marketing on purchase decisions. FOMO also mediates the indirect relationship between online customer reviews and purchase decisions. These findings provide insight into the factors that influence the purchase decision of The Originote consumers and practically offer insights for The Originote to develop the right marketing strategy
The Impact of User Experience, and Word-of-Mouth, with Customer Satisfaction as a Mediating Factor in the Oxygen WiFi Network Ilmi Farisi Khumaini; Maria Christiana Iman Kalis; Bintoro Bagus Purmono; Nur Afifah; Harry Setiawan
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 2 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i2.377

Abstract

This study aims to analyze the influence of User Experience and Word of Mouth on Customer Satisfaction in the Oxygen.id Home service, one of the internet providers in Indonesia. In today’s digital era, the quality of internet service is measured not only by connection speed and stability but also by the user’s experience when interacting with the service. User Experience encompasses aspects such as ease of use, interface design, responsiveness, and emotional comfort during service usage. A well-designed User Experience can enhance positive perceptions of the service and lead to increased Customer Satisfaction. Customer Satisfaction plays a crucial role as a bridge between User Experience and Word of Mouth. Satisfied customers tend to be more willing to recommend the service to others, either directly or through social media. Word of Mouth serves as a trusted form of organic promotion and has a significant impact on attracting potential new customers. Therefore, Word of Mouth is not only an outcome of good service but also a part of an effective growth strategy in a competitive industry. This study employs a quantitative approach by collecting data through surveys of active Oxygen.id Home users. The analysis results indicate a strong relationship between User Experience, Customer Satisfaction, and Word of Mouth, with Customer Satisfaction acting as a significant mediating variable. These findings emphasize the importance for service providers to continuously optimize User Experience in order to increase customer loyalty and expand market reach through the power of Word of Mouth.
Pengaruh In-Game Reward, Flow Experience, dan Content Marketing terhadap Loyalitas Pemain Mobile Legends Indonesia melalui Kepuasan Arielsandy, Elvien; Harry Setiawan; Nur Afifah; Bintoro Bagus Purmono
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2025): Agustus
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i6.4841

Abstract

Industri game mobile terus mengalami lonjakan pertumbuhan, dan salah satu yang mendominasi pasar Indonesia adalah Mobile Legends: Bang Bang, yang secara aktif menerapkan berbagai pendekatan pemasaran demi mempertahankan keterlibatan pemain. Studi ini mengkaji bagaimana faktor In-game Reward, Flow Experience, dan Content Marketing berpengaruh terhadap loyalitas pemain, dengan Kepuasan Pelanggan sebagai perantara utama. Persaingan yang ketat di sektor game digital mendorong pentingnya interaksi emosional antara pemain dan game untuk mempertahankan posisi kompetitif. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan analisis model persamaan struktural (SEM) melalui perangkat lunak SmartPLS 4, berdasarkan data dari pemain aktif Mobile Legends yang dipilih secara purposif. Hasil menunjukkan bahwa ketiga variabel memiliki pengaruh positif terhadap kepuasan, dan kepuasan tersebut memediasi secara signifikan terhadap loyalitas. Kesimpulan ini menyoroti peran penting dari pengalaman bermain yang menyenangkan dan konten yang relevan dalam meningkatkan loyalitas jangka panjang pemain. Temuan ini memberikan wawasan strategis bagi pengembang untuk menciptakan pengalaman yang memuaskan dan membangun koneksi emosional yang lebih kuat antara pemain dan game.
Pengaruh Perceived Quality Dan Design Uniqueness Terhadap Customer Loyalty Jersey Custom @Ideografi_Pontianak Dengan Brand Engagement Sebagai Mediasi Irfan Syahyudi; Nur Afifah; Hasanudin; Bintoro Bagus Purmono; Harry Setiawan
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2025): Agustus
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i6.4857

Abstract

Industri fashion, khususnya jersey custom, mengalami pertumbuhan pesat seiring dengan meningkatnya preferensi konsumen terhadap produk yang unik dan berkualitas tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality dan keunikan desain terhadap loyalitas pelanggan, dengan brand engagement sebagai variabel mediasi. Pendekatan kuantitatif digunakan dalam penelitian ini dengan metode PLS-SEM, di mana data dikumpulkan melalui kuesioner online dari konsumen yang telah membeli atau mempertimbangkan untuk membeli jersey custom di @ideografi_pontianak. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi pelaku bisnis jersey custom dalam meningkatkan strategi pemasaran dan membangun loyalitas pelanggan melalui kualitas produk dan desain yang inovatif. Hasil penelitian menunjukkan bahwa brand engagement menjadi kunci penghubung antara persepsi terhadap kualitas dan desain dengan loyalitas pelanggan. Oleh karena itu, membangun interaksi yang kuat dengan konsumen melalui media sosial, pelayanan, serta pengalaman merek yang konsisten merupakan langkah penting untuk meningkatkan daya saing merek di pasar jersey custom yang kompetitif.
Pengaruh GUX dan Content Marketing terhadap Satisfaction dan Loyalty Pemain Game Mobile Mikhael Candra Priadi; Erna Listiana; Bintoro Bagus Purmono; Ana Fitriana; Ahmadi
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.397

Abstract

The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Pengaruh Real Time Interactivity dan Promotion Incentive Information terhadap Impulse Buying Behavior dengan Mediasi Perceived Trust Fashion di Live TikTok Ricky Martin; Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.398

Abstract

The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Co-Authors AHMADI Ana Fitriana Arielsandy, Elvien Erna Listiana Fera Patrisya Harry Setiawan Hasanudin Heriyadi Ilmi Farisi Khumaini Irfan Syahyudi Juniwati Maria Christiana Iman Kalis Mikhael Candra Priadi Nur Afifah Ricky Martin Wenny Pebrianti