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All Journal Jurnal Al-Tadzkiyyah JURNAL ILMIAH MAHASISWA AGROINFO GALUH Journal of Information System, Applied, Management, Accounting and Research Jurnal Administrasi Publik dan Bisnis (JaPaBis)
Nurjaman, Maman
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Journal : Jurnal Administrasi Publik dan Bisnis (JaPaBis)

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Isu-Isu Kontemporer dan Strategi Pemasaran di SMKN 1 Kuripan dalam Menghadapi Era Digitalisasi rahmadhani, Linda; Wahdiniwaty, Rahma; Favorit Makbul, Aktris Monika; Akhifin; Nurjaman, Maman
Jurnal Administrasi Publik dan Bisnis Vol 6 No 2 (2024): September
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v6i2.194

Abstract

This article discusses contemporary issues faced by SMKN 1 Kuripan, particularlyin the context of vocational education competition and digital-based marketingstrategies. This study employs a qualitative approach to analyze modern challengessuch as digitalization, changing labor market demands, and student productpromotion. The findings show that integrating digital media, marketing skilltraining, and collaboration with local SMEs are key to successful marketingstrategies at SMKN 1 Kuripan. In this context, digitalization not only enhancespromotion efficiency but also bridges the gap for students to understand modernmarketing practices. This article recommends further development in social mediautilization, advanced training, and student involvement in marketing processes asa form of experiential learning. By identifying opportunities and challenges, thisstudy contributes to providing insights for preparing vocational education to facethe continuously evolving digital era.
Co-Authors Akhifin Anisa Puspitasari, Anisa Eddi Supriadi Endang Herawan Favorit Makbul, Aktris Monika Firmansyah, Muhammad Lutfi Haerunnisa, Indah Prihatin, Eka Putri, Anugera Septidwi Rahma Wahdiniwaty rahmadhani, Linda Sari, Desi Mayang Sayid Nurahman, Ivan Sa’ud, Udin Syaefudin Sikki, Nurhaeni Wagino Wahyuni, Silvy Dwi