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ANALISIS SALURAN PEMASARAN AGROINDUSTRI COMRING (Studi Kasus pada Dzallfa Jaya Snack di Desa Selacai Kecamatan Cipaku Kabupaten Ciamis) Nurjaman, Maman; Nurahman, Ivan Sayid; Puspitasari, Anisa
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i1.16810

Abstract

Perkembangan agroindustri yang sangat cepat saat ini harus didukung dengan pasar yang efektif, namun kenyataannya banyak pelaku agroindustri yang masih menghadapi kesulitan dalam pemasaran produk. Tujuannya untuk menganalisis saluran pemasaran comring. Metode yang digunakan data primer dan sekunder. Terdapat 13 responden, terdiri dari produsen, dua pengepul, lembaga pemasaran yang terlibat ada dua saluran pemasaran diantaranya saluran pertama produsen, pengepul, perantara, konsumen. Sedangkan saluran kedua produsen, perantara, dan konsumen. Untuk  saluran pemasaran I, margin berjumlah  Rp 10.000,00 biaya Rp 2.803 dan keuntungan berjumlah Rp 7.197 per kilogram. Saluran pemasaran II, margin berjumlah Rp 13.000,00 biaya berjumlah Rp 2.000 dan keuntungan berjumlah Rp 11.000 per kilogram. Bagian harga yang di terima produsen saluran I berjumlah Rp 68,75 persen, sementara pada Saluran II berjumlah Rp 62,85 persen. Untuk efisiensi pemasaran, pada saluran I mencatatkan nilai sebesar 1,62 persen, sedangkan pada saluran II berjumlah Rp 0,57 persen. 
STRATEGI UNTUK MERAIH KEUNGGULAN KOMPETITIF DALAM E-BUSINESS: STUDI KASUS PADA META Sikki, Nurhaeni; Sari, Desi Mayang; Putri, Anugera Septidwi; Supriadi, Eddi; Nurjaman, Maman; Haerunnisa, Indah; Firmansyah, Muhammad Lutfi; Wagino, Wagino; Wahyuni, Silvy Dwi
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1759

Abstract

The internet has experienced phases of growth, decline and growth again. Not many companies that are involved in E-Business are able to adapt to the life cycle experienced by the internet. One company that is able to adapt and succeed in doing business in the internet life cycle is Meta Platforms. This article tries to identify strategies built by Meta Platforms to achieve competitive advantage in doing business in the internet era. This paper finds that Meta Platforms implements a strategy by building technological infrastructure and acquiring various media that enable people to connect, share and collaborate more easily in cyberspace so that it can help people connect and share what they want with anyone in the world . The strategy built by Meta Platforms is able to bring competitive advantage by forming new "rules" in online business (E-Business) competition.
Isu-Isu Kontemporer dan Strategi Pemasaran di SMKN 1 Kuripan dalam Menghadapi Era Digitalisasi rahmadhani, Linda; Wahdiniwaty, Rahma; Favorit Makbul, Aktris Monika; Akhifin; Nurjaman, Maman
Jurnal Administrasi Publik dan Bisnis Vol 6 No 2 (2024): September
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v6i2.194

Abstract

This article discusses contemporary issues faced by SMKN 1 Kuripan, particularlyin the context of vocational education competition and digital-based marketingstrategies. This study employs a qualitative approach to analyze modern challengessuch as digitalization, changing labor market demands, and student productpromotion. The findings show that integrating digital media, marketing skilltraining, and collaboration with local SMEs are key to successful marketingstrategies at SMKN 1 Kuripan. In this context, digitalization not only enhancespromotion efficiency but also bridges the gap for students to understand modernmarketing practices. This article recommends further development in social mediautilization, advanced training, and student involvement in marketing processes asa form of experiential learning. By identifying opportunities and challenges, thisstudy contributes to providing insights for preparing vocational education to facethe continuously evolving digital era.
Development of Lecturer Performance Evaluation Tools in the Implementation of Merdeka Belajar Kampus Merdeka Nurjaman, Maman; Sa’ud, Udin Syaefudin; Prihatin, Eka; Herawan, Endang
Al-Tadzkiyyah: Jurnal Pendidikan Islam Vol 14 No 2 (2023): Al-Tadzkiyyah: Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/002023141680400

Abstract

This research aims to develop a model for assessing lecturer performance that includes tools, evaluation standards, standard-setting, computer programs, assessment standards, and instructions for using evaluation results. This is a development project. Nine experts approved the instrument design before using Aiken's V formula to determine content validity, exploratory factor analysis to determine construction validity, and Cronbach's alpha to determine reliability. The study's findings revealed that: 1) the entire instrument meets the criteria for validity; 2) an instrumental analysis of the teacher's instructional activities revealed reliability of the preparation, implementation, and evaluation components of 0.843; and finally, 3) the effectiveness of teaching, the efficacy of research, the efficacy of dedication to the community, and the qualifications of lecturers were all taken into account when evaluating the efficiency of the lecturer's employment.