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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Communicative : Jurnal Komunikasi dan Penyiaran Islam
Fahira Rahmah Hani
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Religion Education Social Sciences

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Inovasi Produk Rumah Tangga: Pelatihan Sabun Cuci Piring bagi Masyarakat Desa Sugihen, Juhar, Karo Habibah Salsabila Addary; Siti Aisyah; Fadli Endi Tama; Fahira Rahmah Hani; Mulia A Sura
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6884

Abstract

Community Service Learning (CSL) is a tangible manifestation of the implementation of the Tri Dharma of Higher Education, which aims to apply knowledge within the community, particularly in addressing economic challenges in rural areas. This study focuses on the effectiveness of the UIN SU student KKN programme in Sugihen Village, Juhar Subdistrict, Karo Regency, which carries the theme of economic empowerment of the community. The research method used a qualitative approach with participatory observation and practical demonstration techniques, directly involving the Sugihen Village community. The results showed that this programme significantly improved the participants’ knowledge and technical skills, transforming their roles from passive consumers to active producers. This training not only helped reduce household expenses but also opened up new business opportunities that had the potential to increase family income. Therefore, this KKN programme can serve as an effective strategic model for creating stable and independent community-based economic growth.
COMPARATIVE ANALYSIS OF THE POSITIVIST AND INTERPRETIVE PARADIGMS IN QUALITATIVE RESEARCH (A Study of Research Methodology in Social Science) Winda Kustiawan; Atika Syalsabila Putri; Fahira Rahmah Hani; Nafiis Satria Pratama; Fadhlan Rizky Hazmar Firdaus Ritonga
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

: This study aims to analyze and compare two major paradigms in qualitative research methodology: the positivist paradigm and the interpretive paradigm. These paradigms differ fundamentally in their ontological, epistemological, and axiological assumptions, which influence how researchers perceive social reality, construct knowledge, and determine methodological approaches. The positivist paradigm emphasizes objectivity, empirical verification, and generalizability, whereas the interpretive paradigm focuses on subjective understanding, social context, and meaning-making. Using a descriptive qualitative approach through literature review, this research explores the strengths and limitations of each paradigm and their relevance in the context of contemporary social research. The findings indicate that paradigm selection must be aligned with the research objectives and the nature of the phenomena being investigated. This study is expected to provide conceptual contributions to researchers in establishing an appropriate methodological foundation for qualitative research.
COMMUNICATION STRATEGY OF THE PUBLIC RELATIONS DIVISION OF LPM DINAMIKA IN DISSEMINATING ISLAMIC INFORMATION TO STUDENTS OF THE STATE ISLAMIC UNIVERSITY OF NORTH SUMATRA Faiz Ahmad Zidan; Nur Hanifah; Fahira Rahmah Hani; Atika Syalsabila Putri; Nanda Risani Raqiqah
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study examines the Islamic public relations strategy implemented by the Student Press Organization (Student Press Institute or LPM) Dinamika in disseminating Islamic information to the academic community of the State Islamic University of North Sumatra (UINSU). The research observation was conducted at the LPM Dinamika headquarters using in-depth interview techniques. The rapid development of information technology and the rise of social media penetration demand that student organizations engaged in dakwah adapt effective communication methods to shape Islamic understanding among students. The research employed a qualitative approach with a case study design, focusing on LPM Dinamika’s digital public relations activities through the Instagram platform. Data collection was carried out through in-depth interviews with organization members, participatory observation of digital activities, and content analysis of published materials. The findings indicate that LPM Dinamika has successfully adopted Islamic public relations values in its digital communication practices by producing content that is informative, educational, and persuasive. This strategy reflects the application of core Islamic public relations principles such as truthfulness (ṣidq), trustworthiness (amānah), conveyance (tablīgh), and wisdom (faṭānah), as manifested in various content formats including Islamic articles, dakwah infographics, motivational quotes, and religious-themed storytelling videos. These public relations activities go beyond information delivery, fostering active student participation in dialogue, learning, and digital dakwah. The high level of audience engagement on LPM Dinamika's digital platforms highlights the effectiveness of its public relations strategy, particularly in building credibility and strengthening its reputation as a trusted campus press institution. This research contributes to the development of an Islamic public relations model in the digital era, especially in the context of student organizations at Islamic higher education institutions.
THE TRANSFORMATION OF PERSUASIVE TECHNIQUES IN POLITICAL COMMUNICATION IN THE DIGITAL ERA Ahmad Sampurna Rambe; Gita Vita Loka; Muhammad Darul Fikhry; Fahira Rahmah Hani; Aprilian Valentiyo
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study explores persuasive techniques in political communication in the ever-evolving digital era, where social media platforms offer real-time interaction opportunities while simultaneously presenting significant challenges. The research focuses on the importance of a deep understanding of complex audience characteristics, the spread of disinformation, and the urgent need for ethical and socially responsible dimensions in every political campaign. Using a qualitative approach with literature review and content analysis methods, this article identifies various persuasive strategies, including compelling narratives, emotional appeal, message repetition, and the integration of accurate data and facts to build credibility. The findings reveal that the effectiveness of persuasion depends not only on communication skills but also on the communicator's ability to adapt to audience skepticism, understand cultural contexts, and counter hoaxes. Therefore, this study concludes that a holistic and sustainable approach combining persuasive expertise with integrity, transparency, and a commitment to democratic dialogue is key to achieving political goals and fostering meaningful public participation.
Co-Authors Ahmad Sampurna Rambe Aprilian Valentiyo Atika Syalsabila Putri Fadhlan Rizky Hazmar Firdaus Ritonga Fadli Endi Tama Faiz Ahmad Zidan Gita Vita Loka Habibah Salsabila Addary Muhammad Darul Fikhry Mulia A Sura Nafiis Satria Pratama Nanda Risani Raqiqah Nur Hanifah Siti Aisyah Winda Kustiawan