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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Interdisciplinary Social Studies Journal of Tourism Economics and Policy Eduvest - Journal of Universal Studies Journal of Mandalika Literature Journal of Practical Management Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat
Jehezkielomi Kamuri, Klaasvakumok
Department Of Business Administration, Politeknik Nenegeri Kupang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Journal of Practical Management Studies

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The Influence of Using Online Shopping Applications and Digital Payment on Purchase Decisions of Klik Indomaret Application Users in Kupang City Kamuri, Klaasvakumok J.; Giri, Yanti S.; Manongga, Irience R. A.
Journal of Practical Management Studies Vol. 3 No. 1 (2025): JPMS - March (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.69

Abstract

The purpose of this study is to examine the impact of utilizing an online shopping application (Klik Indomaret) and digital payment systems on Klik Indomaret application users' purchase decisions in Kupang City. According to the literature review, online shopping applications improve the convenience and efficiency of shopping, while digital payment solutions facilitate and secure transactions. The study used a quantitative approach with multiple linear regression analysis and included 96 Klik Indomaret users. The findings indicate that both the online shopping application and the digital payment system have a considerable influence on purchasing decisions, with a coefficient of determination of 73.6%. The debate emphasizes the value of individualized application features and transaction security in building consumer confidence. The study's conclusion underlines that the deployment of the Klik Indomaret application and digital payment systems has the potential to transform customers' long-term buying habits in Kupang City, boost customer loyalty, and support Indomaret product purchases.
The Influence of Personal Selling on the Interest in Gold Pawn at Bank Syariah Indonesia Kupang Branch Office Customers Ananda, Lidea; Nazarudin, Hamzah; Kamuri, Klaasvakumok J.
Journal of Practical Management Studies Vol. 3 No. 2 (2025): JPMS - September (2025)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v3i2.74

Abstract

This study aims to explore the influence of promotional activities on customer interest in using the Gold Pawn service at Bank Syariah Indonesia (BSI) Kupang Branch. The main focus is on the effectiveness of promotion strategies, particularly personal selling techniques, which include five elements: sales skills, customer approach, product presentation, handling objections, and encouraging purchasing decisions. Customer interest is measured across four dimensions: transactional, referential, preferential, and exploratory. The research used a quantitative method with a survey of 45 active customers. Data were obtained through questionnaires and analyzed using validity tests, reliability tests, simple linear regression, and t-tests. The results indicated that respondents were predominantly productive-age women with higher education and permanent employment. The average score for personal selling is 4.12, and for mortgage interest, it is 3.87. A strong correlation was found between personal selling and interest in mortgaging (r = 0.734), with a contribution of 52.9%. For every one-point increase in personal selling, interest in mortgaging increased by 0.588 significantly.
Co-Authors Aman, Dominikus K.T. Aman, Dominikus Kopong T. Anabuni, Andrias U.T. Ananda, Lidea Anderias U. T. Anabuni Dominikus Aman Dominikus K.T. Aman Dominikus K.T.Aman Dominikus Kopong T. Aman Fanggidae, Apriana Fanggidae, Ronald Patrick Costantin Giri, Yanti S. Irience R.A. Manongga Makatita, Reyner Marianus S. Neno Marianus S. Neno Marianus S.Neno Marianus Saldanha Neno Mumu, Noldy Danny Paul Natonis, Sari Angriany Nazarudin, Hamzah Neno, Marianus S. Nenohai, Marylin E.S. Pane, Ayu Sartika paulina amtiran Paulina Y. Amtiran Ronald Fanggidae Yonas F Riwu Yosefina K.I.D.D Dhae Yuri S. Fa’ah Yuri Sandra Faah Yuri.S.Fa’ah Yury Fa’ah Yury S. Fa’ah