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All Journal JURNAL PENDIDIKAN TAMBUSAI Nomico Scientica Education Journal (SEJ) Technologia Journal Leges Privatae Journal of Pharmacopoeia Journal of Horizon Synergisia Journal of Linguistica EduTech Journal Journal Nutrizione
Faradina, Anggia
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Journal : Nomico

 1 
Analysis of The Influence of Fintech on The Adoption Rate of Digital Financial Services Hidayat, Rahmat; Faradina, Anggia
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tcpb1z31

Abstract

This study aims to analyze the impact of fintech on the adoption rate of digital financial services in Indonesia. In recent years, the development of financial technology (fintech) has brought significant changes to the financial system, particularly in terms of accessibility, efficiency, and convenience of financial services for the public. This research employs a quantitative approach using a survey method involving several respondents who are users of fintech services, and the data were analyzed using SPSS software to examine the relationships between variables. The findings reveal that ease of use, trust in the platform, and service innovation have a significant and positive influence on the adoption rate of digital financial services. On the other hand, cost efficiency is not a primary factor, although it still contributes to users' decision-making. Financial and digital literacy also support adoption, although they are not dominant variables. The study concludes that to enhance the widespread adoption of fintech, an integrated effort is needed through education, improved system security, and the development of features tailored to local needs. These findings are expected to serve as input for fintech developers, regulators, and other stakeholders in building an inclusive and sustainable digital financial ecosystem.
Influencer Marketing: A New Strategy in Marketing Local Products in Indonesia Faradina, Anggia
Nomico Vol. 1 No. 2 (2024): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/4x1ptc57

Abstract

This article discusses the influence and strategies of influencer marketing in promoting local products in Indonesia. With the increasing use of social media, influencers have become an effective marketing tool to reach a wider consumer base. This study analyzes the various approaches taken by local brands in collaborating with influencers, as well as their impact on brand awareness and consumer purchasing behavior. Through case studies and surveys involving small and medium enterprises (SMEs), it was found that influencer marketing not only increases product visibility but also builds consumer trust in local brands. The results of the study show that brands that collaborate with influencers who have relevant audiences can achieve higher engagement rates. This article provides recommendations for SMEs to utilize this strategy in developing competitiveness in an increasingly competitive market.
THE IMPACT OF INTERNATIONAL TRADE WARS ON THE ECONOMIC STABILITY OF DEVELOPING COUNTRIES Faradina, Anggia
Nomico Vol. 1 No. 8 (2024): Nomico - September
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/f2wz8k85

Abstract

This study aims to analyze the effect of international trade wars on the economic stability of developing countries by focusing on three main indicators, namely Gross Domestic Product (GDP), exports, and unemployment rates, the trade war between the United States and China since 2018 has created significant global pressure on the structure of international trade and has greatly impacted developing countries that have a high dependence on foreign trade, this study uses an associative quantitative approach with time-series data for the period 2019–2023 collected from various international sources such as the World Bank, IMF, and Global Trade Alert, the analysis technique used is multiple linear regression through EViews 12 software, with classical assumption tests to ensure validity. The results of the study show that the trade war intensity variable has a negative and significant effect on economic stability, while exports have a significant positive effect and an increase in the unemployment rate has a negative effect on economic stability, simultaneously, the three independent variables explain 78.2% of the variation in the economic stability of developing countries, which indicates that the impact of trade conflicts is very real structurally and macroeconomically.
Co-Authors Ansyori, Faizal Budi Purnomo I Nengah Simpen Khalik, Fihris Khrisna Agung Cendekiawan Muntasir, Muntasir Noviya, Anis Rahmat Hidayat Sesario, Revi Siyamsih, Dwi Tasya, Amalia Wuryandari, Tutik