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All Journal Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Dicky Andriyanto
Politeknik Negeri Jember
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Revitalization of Production Area and Management Improvements pada UMKM Sopo Nyongko di Kecamatan Sumbersari Kabupaten Jember: Pengabdian Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Financia Mayasari; Dicky Andriyanto; Aditya Wahyu Pratama; Reynaldi Akbar Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5226

Abstract

This community service program aims to revitalize the production area and improve management practices at Sopo Nyongko MSME, a local culinary business in Sumbersari District, Jember Regency. The main problems identified include a limited customer waiting area, non-hygienic and inefficient production processes, traditional packaging methods, and the absence of proper financial records. The implemented solutions consist of expanding the customer waiting space, introducing a cup sealer machine for efficient and hygienic beverage packaging, providing training on Good Manufacturing Practices (GMP) for small-scale food industries, and assisting in financial record-keeping and report preparation based on Micro Business Financial Accounting Standards (SAK-EMKM). The program also introduced digital marketing strategies to enhance market visibility. The results show significant improvements in production efficiency, product hygiene, customer comfort, and financial management capability. Additionally, the implementation of GMP principles supports future halal certification processes. This activity demonstrates that the integration of technology, financial literacy, and digital marketing can increase productivity, business competitiveness, and sustainability for local MSMEs.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Aditya Nizar Al Ardi Aditya Wahyu Pratama Ardhitya Alam Wiguna Dinu Saadillah Financia Mayasari Nur Azizah Reynaldi Akbar Ali Rini Hardiyani