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All Journal Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Aditya Nizar Al Ardi
Politeknik Negeri Jember
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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The Effect of Occupational Safety and Health on Employee Productivity at PG Wringin Anom Situbondo Sawilda Niatilla; Dewi Kurniawati; Aditya Nizar Al Ardi; Dinu Saadillah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1095

Abstract

The use of machine and tools in productivity process is very important. The risk of occupational accidents increases when employees work using machine and tools, so it is essential for a company to apply occupational safety and health to prevent the accidents while working. This study was conducted at PG. Wringin Anom Situbondo especially in installation. Data collection methods used in this study were observation, questionnaire, interview, and literature studies. A number of respondents was 49 respondents. Analytical techniques used were multiple linear regression, coefficient of determination analysis, F test, and t test. Based on the result of test through using of SPSS 16.0 for windows, it can be concluded that (1) variable safety (X1) has significant effect on workforce productivity (Y) of the employees in installation of PG. Wringin Anom Situbondo; (2) Work health variable (X2) has no significant effect on workforce productivity (Y) of the employees in installation of PG. Wrimgin Anom Situbondo; (3) Both of work safety (X1) and work health (X2) have significant effect of workforce productivity (Y) of the employees in installation of PG. Wringin Anom Situbondo; (4) the dominant variable that has significant effect on workforce productivity (Y) of the employees in PG. Wringin Anom Situbondo is work safety (X1).
Analysis Of The Business Of Kelor Pleret Crackers In Singojuruh Village, Banyuwangi Regency Lintang Balgis Humairoh; R. Alamsyah Sutantio; Dinu Saadillah; Aditya Nizar Al Ardi; Aulia Nadhirah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1148

Abstract

Crackers are a food that is very popular with the people of Indonesia. One type of crackers that exist are kelor pleret crackers. Kelor pleret crackers are a type of food made from the basic ingredients of Moringa leaves which are processed through steaming the dough, molding, drying, and frying. This study aims to determine the production process, analyze the business feasibility and marketing mix strategy for the Moringa pleret cracker product. This study uses the BEP (Break Event Point) analysis method, R/C Ratio (Revenue Cost Ratio), and ROI (Return On Investment). 25 packages, while the BEP value (price) is IDR 6,300.32 with a predetermined selling price of IDR 10,000 per package, while the value of the R/C ratio is 1.58 and the ROI value is 9.3%. has been done, it can be said that the kelor pleret cracker business is profitable and can be run.The marketing strategy analysis carried out on the kelor pleret cracker business uses 4P marketing mix analysis (Product, Price, Place, Promotion).The product offered is packaged moringa pleret crackers with a net weight of 100 grams per package Marketing activities for kelor pleret crackers are carried out directly by producers to consumers through social media such as Instagram and Whatsapp.
Revitalization of Production Area and Management Improvements pada UMKM Sopo Nyongko di Kecamatan Sumbersari Kabupaten Jember: Pengabdian Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Financia Mayasari; Dicky Andriyanto; Aditya Wahyu Pratama; Reynaldi Akbar Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5226

Abstract

This community service program aims to revitalize the production area and improve management practices at Sopo Nyongko MSME, a local culinary business in Sumbersari District, Jember Regency. The main problems identified include a limited customer waiting area, non-hygienic and inefficient production processes, traditional packaging methods, and the absence of proper financial records. The implemented solutions consist of expanding the customer waiting space, introducing a cup sealer machine for efficient and hygienic beverage packaging, providing training on Good Manufacturing Practices (GMP) for small-scale food industries, and assisting in financial record-keeping and report preparation based on Micro Business Financial Accounting Standards (SAK-EMKM). The program also introduced digital marketing strategies to enhance market visibility. The results show significant improvements in production efficiency, product hygiene, customer comfort, and financial management capability. Additionally, the implementation of GMP principles supports future halal certification processes. This activity demonstrates that the integration of technology, financial literacy, and digital marketing can increase productivity, business competitiveness, and sustainability for local MSMEs.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Aditya Wahyu Pratama Ardhitya Alam Wiguna Aulia Nadhirah Dewi Kurniawati Dicky Andriyanto Dinu Saadillah Financia Mayasari Lintang Balgis Humairoh Nur Azizah R. Alamsyah Sutantio Reynaldi Akbar Ali Rini Hardiyani Sawilda Niatilla