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All Journal Journal of Business Management Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Dinu Saadillah
Politeknik Negeri Jember
Economics, Econometrics & Finance Other

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The Effect of Occupational Safety and Health on Employee Productivity at PG Wringin Anom Situbondo Sawilda Niatilla; Dewi Kurniawati; Aditya Nizar Al Ardi; Dinu Saadillah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1095

Abstract

The use of machine and tools in productivity process is very important. The risk of occupational accidents increases when employees work using machine and tools, so it is essential for a company to apply occupational safety and health to prevent the accidents while working. This study was conducted at PG. Wringin Anom Situbondo especially in installation. Data collection methods used in this study were observation, questionnaire, interview, and literature studies. A number of respondents was 49 respondents. Analytical techniques used were multiple linear regression, coefficient of determination analysis, F test, and t test. Based on the result of test through using of SPSS 16.0 for windows, it can be concluded that (1) variable safety (X1) has significant effect on workforce productivity (Y) of the employees in installation of PG. Wringin Anom Situbondo; (2) Work health variable (X2) has no significant effect on workforce productivity (Y) of the employees in installation of PG. Wrimgin Anom Situbondo; (3) Both of work safety (X1) and work health (X2) have significant effect of workforce productivity (Y) of the employees in installation of PG. Wringin Anom Situbondo; (4) the dominant variable that has significant effect on workforce productivity (Y) of the employees in PG. Wringin Anom Situbondo is work safety (X1).
Analysis Of The Business Of Kelor Pleret Crackers In Singojuruh Village, Banyuwangi Regency Lintang Balgis Humairoh; R. Alamsyah Sutantio; Dinu Saadillah; Aditya Nizar Al Ardi; Aulia Nadhirah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1148

Abstract

Crackers are a food that is very popular with the people of Indonesia. One type of crackers that exist are kelor pleret crackers. Kelor pleret crackers are a type of food made from the basic ingredients of Moringa leaves which are processed through steaming the dough, molding, drying, and frying. This study aims to determine the production process, analyze the business feasibility and marketing mix strategy for the Moringa pleret cracker product. This study uses the BEP (Break Event Point) analysis method, R/C Ratio (Revenue Cost Ratio), and ROI (Return On Investment). 25 packages, while the BEP value (price) is IDR 6,300.32 with a predetermined selling price of IDR 10,000 per package, while the value of the R/C ratio is 1.58 and the ROI value is 9.3%. has been done, it can be said that the kelor pleret cracker business is profitable and can be run.The marketing strategy analysis carried out on the kelor pleret cracker business uses 4P marketing mix analysis (Product, Price, Place, Promotion).The product offered is packaged moringa pleret crackers with a net weight of 100 grams per package Marketing activities for kelor pleret crackers are carried out directly by producers to consumers through social media such as Instagram and Whatsapp.
Marketing Strategy for KSPSS BMT Dana Mentari Muhammadiyah Purwokerto Student Savings Products Dinu Saadillah; Drajat Aji Saputra
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1589

Abstract

KSPPS BMT Dana Mentari Muhammadiyah Purwokerto is a financial institution that runs on a sharia system. The KSPPS BMT Dana Mentari Muhammadiyah company has many products, one of which is student savings. Every company, including financial companies, requires a marketing strategy, which is an important aspect to achieve targets. Marketing is a social and managerial process that involves individuals and groups getting what they need and want by creating, offering and exchanging valuable services with other parties. Marketing strategy is contained in four marketing mix positions, namely price strategy, promotion strategy, promotion strategy, place strategy and product strategy. To achieve marketing targets, you must consider the four marketing mixes. The method used in this research is qualitative with a descriptive analysis approach. The data collection techniques used were observation, interviews and documentation. The aim of this research is to find out the marketing strategy for KSPPS BMT Dana Mentari Muhammadiyah Purwokerto student savings. The results of this research show that KSPPS BMT Dana Mentari Muhammadiyah Purwokerto has a good marketing strategy for student savings products seen from qualified products, affordable prices, targeted promotions and strategic office locations. This is a factor in students using and choosing savings products at KSPPS BMT Dana Mentari Muhammadiyah Purwokerto.
Strategic Digital Marketing Innovation for Sustainable Growth of Traditional Food MSMEs in Indonesia Ardhitya Alam Wiguna; Aditya Nizar Al Ardi; Dinu Saadillah; Financia Mayasari; Rini Hardiyani; Dicky Andriyanto; Nur Azizah
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.171

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economic development; however, many face challenges in maintaining competitiveness, particularly in the traditional food sector. One example is the Putri Madu Cassava Tape Business in Jember Regency, East Java, which has experienced a decline in sales even though it has a wide market network. This study aimed to formulate an effective marketing strategy by combining SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and Quantitative Strategic Planning Matrix (QSPM). The literature review highlighted the importance of strategic management, marketing mix, digital marketing, and empirical findings related to the competitiveness of MSMEs. Data was collected through interviews, questionnaires, and documentation involving business owners, employees, and marketing experts. The SWOT analysis identified key strengths such as product quality and an extensive distribution network, as well as weaknesses in the form of limited product innovation and conventional promotion. External analysis showed opportunities from digital technology adoption and government support, accompanied by the threat of fierce competition and changing consumer preferences. The QSPM results prioritized six alternative strategies, with digital marketing integration (TAS: 6.52) and product diversification (TAS: 6.20) as top priorities. These findings showed that the combination of SWOT–QSPM with digital marketing can provide a strategic framework for MSMEs to increase competitiveness, expand the market, and achieve sustainable growth.
Co-Authors Aditya Nizar Al Ardi Ardhitya Alam Wiguna Aulia Nadhirah Dewi Kurniawati Dicky Andriyanto Drajat Aji Saputra Financia Mayasari Lintang Balgis Humairoh Nur Azizah R. Alamsyah Sutantio Rini Hardiyani Sawilda Niatilla