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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Penamas: Journal of Community Service Easta Journal of Innovative Community Services West Science Business and Management Dedication : Jurnal Pengabdian Masyarakat Journal of Business Management and Economic Development Journal of Finance, Economics, and Business Ekonomia Sciences du Nord Community Service Sciences du Nord Economics and Business
Tifani Dame Hasany
Universitas Mataram
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Peningkatan Kapasitas Mahasiswa Melalui Magang Di Instansi Pemerintah: Refleksi Pengalaman Di Dinas Perindustrian Provinsi NTB Kusuma, Naila Diandra; Cahyaningwati, Marsha Dwi; Hasany, Tifani Dame
Sciences du Nord Community Service Vol. 2 No. 01 (2025): Sciences du Nord Community Service
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sncs.v2i01.71

Abstract

Program magang merupakan salah satu pendekatan pembelajaran kontekstual yang efektif dalam menjembatani kesenjangan antara teori akademik dan praktik di dunia kerja. Artikel ini merefleksikan pengalaman mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mataram dalam mengikuti program magang Merdeka Belajar Kampus Merdeka (MBKM) di Dinas Perindustrian Provinsi Nusa Tenggara Barat (NTB). Melalui keterlibatan langsung dalam berbagai kegiatan seperti pendampingan legalitas usaha Industri Kecil dan Menengah (IKM), pendataan industri, pengelolaan data, kolaborasi antarinstansi, hingga bimbingan teknis kepada masyarakat, mahasiswa memperoleh pengalaman komprehensif yang memperkuat kapasitas teknis, administratif, serta kemampuan komunikasi dan kepemimpinan. Refleksi ini menunjukkan bahwa magang di instansi pemerintah tidak hanya memperluas wawasan mahasiswa tentang sistem birokrasi dan kebijakan publik, tetapi juga membekali mereka dengan keterampilan praktis yang relevan dengan kebutuhan dunia kerja. Hasil dari program ini mendukung pentingnya kolaborasi antara perguruan tinggi dan pemerintah daerah dalam menciptakan program magang yang efektif, relevan, dan berkelanjutan sebagai bagian dari transformasi pendidikan tinggi di Indonesia.
The Role of Self-Efficacy in Higher Education Students for Human Resource Development: A Systematic Literature Review Dinis Cahyaningrum; Tifani Dame Hasany; Khairul Mujahidi; Ni Wayan Adelia Mutiara Asri
Sciences du Nord Economics and Business Vol. 3 No. 01 (2026): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v3i01.128

Abstract

Academic self-efficacy is an important factor that influences students’ academic success, persistence, and professional competency development in higher education. However, previous studies have mainly focused on academic achievement and motivation, while limited studies have discussed its contribution to human resource development using the integration of Social Cognitive Theory (SCT) and Social Cognitive Career Theory (SCCT). Therefore, this study aims to analyze the role of academic self-efficacy in supporting academic achievement, student persistence, and human resource development among higher education students. This study used a descriptive qualitative approach through a literature review by analyzing previous studies from books, journal articles, and academic publications. The data were analyzed using thematic analysis to identify major themes and relationships among previous findings. The results showed that academic self-efficacy positively influences motivation, learning engagement, academic persistence, career readiness, adaptability, and employability skills. The novelty of this study lies in integrating SCT, SCCT, and Human Resource Development (HRD) perspectives to explain the broader role of academic self-efficacy in preparing adaptive and competitive human resources in higher education.
Analisis Revisit Intention Wisatawan ke Lombok: Pemahaman Strategis untuk Manajemen Pemasaran Pariwisata Halal yang Efektif Dhanny Safitri; Tifani Dame Hasany; Dinis Cahyaningrum; Ni Wayan Adelia Mutiara Asri; Isra Dewi Kuntary Ibrahim
Ekonomia Vol. 15 No. 2 (2025): September
Publisher : Universitas Lembah Dempo

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Abstract

Penelitian ini menganalisis faktor-faktor yang memengaruhi niat kunjungan kembali (revisit intention) wisatawan Muslim ke Lombok, sebuah pulau di Indonesia yang dikenal dengan wisata halalnya. Dengan menggunakan pendekatan kualitatif deskriptif dan analisis konten kualitatif (QCA) induktif, data primer dikumpulkan melalui wawancara semi-terstruktur dan kuesioner kualitatif kepada wisatawan Muslim yang pernah berkunjung ke Lombok. Hasil analisis menunjukkan adanya dua tema utama yang memengaruhi niat berkunjung kembali, yaitu faktor penarik (pull factors) yang berkaitan dengan atribut destinasi dan faktor pendorong (push factors) yang bersifat internal. Studi ini menemukan bahwa faktor penarik berkontribusi secara signifikan dengan kemunculan kode lebih dominan hingga 79% dibandingkan faktor pendorong. Di antara faktor penarik, atribut destinasi Islami (Islamic attribute of destinations/IAD) menjadi yang paling signifikan, dengan komponen terkuat adalah ketersediaan makanan halal serta suasana dan lingkungan Islami. Sementara itu, meskipun kurang menonjol, faktor pendorong utama yang teridentifikasi adalah keinginan untuk mencari kebaruan, seperti mengunjungi destinasi dan mencoba aktivitas baru. Studi ini menyimpulkan bahwa pemahaman mendalam terhadap motivasi-motivasi ini sangat penting bagi manajemen pemasaran pariwisata halal di Lombok. Dengan demikian, para pengelola pariwisata dapat merancang strategi yang efektif dengan menonjolkan keunggulan Islami serta memenuhi keinginan wisatawan akan pengalaman baru, guna meningkatkan kunjungan berulang dan memperkuat posisi Lombok sebagai destinasi wisata halal global.
EXPLORING THE ROLE OF SELF-EFFICACY AND COPING STRATEGIES IN ENHANCING CAREER READINESS AMONG UNIVERSITY STUDENTS: A HUMAN RESOURCE MANAGEMENT PERSPECTIVE Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dhanny Safitri; Tifani Dame Hasani
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

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Abstract

The transition from higher education to employment has become increasingly challenging due to rapid technological change, global competition, and evolving workforce demands. This study aims to explore the role of self-efficacy and coping strategies in enhancing career readiness among university students from a Human Resource Management (HRM) perspective. This study employed a qualitative descriptive approach using a literature review methodology. Relevant studies were collected from academic databases and analyzed thematically to identify patterns and relationships among self-efficacy, coping strategies, and career readiness. The findings reveal that self-efficacy is a key predictor of career readiness, influencing students’ confidence, career planning, decision-making, and employability perceptions. Adaptive coping strategies also contribute to resilience and psychological adaptability, enabling students to manage career-related stress and uncertainty more effectively. Furthermore, the literature indicates a strong relationship between self-efficacy and coping strategies, suggesting that both factors jointly support successful career transitions. From an HRM perspective, these psychological resources represent important components of human capital that enhance graduates’ employability and workforce readiness. The study concludes that strengthening self-efficacy and adaptive coping strategies can improve career readiness among university students. Therefore, universities should integrate psychological development into career preparation programs to better prepare graduates for dynamic labor market conditions.
Hyper-Personalization Marketing and Consumer Purchase Behavior in Indonesia: The Role of Culture Tifani Dame Hasany; Dhanny Safitri; Dinis Cahyaningrum; Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri
Journal of Finance, Economics and Business Vol. 5 No. 1 (2026): Journal of Finance, Economics, and Business (JFEB), 2026
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of artificial intelligence (AI), big data analytics, and digital technologies has transformed marketing practices by enabling businesses to implement hyper-personalization strategies that deliver individualized customer experiences. This literature review examines the relationship between hyper-personalization marketing and consumer purchase behavior within the Indonesian context, with particular emphasis on the moderating role of culture. Drawing on the Technology Acceptance Model (TAM), the Stimulus–Organism–Response (SOR) framework, Relationship Marketing Theory, and Hofstede's Cultural Dimensions Theory, the review synthesizes existing literature on personalized marketing, consumer behavior, and cultural influences. The findings suggest that hyper-personalization generally enhances consumer purchase behavior by improving perceived relevance, trust, customer experience, and engagement. However, its effectiveness is influenced by Indonesia's cultural characteristics, particularly collectivism, power distance, and the importance of social influence and trust in purchasing decisions. The review also identifies a lack of empirical research integrating hyper-personalization, consumer purchase behavior, and cultural factors in Indonesia. By synthesizing existing knowledge, this study provides a theoretical foundation for future research and offers insights for businesses seeking to develop culturally appropriate AI-driven marketing strategies.
Co-Authors Cahyaningwati, Marsha Dwi Dhanny Safitri Dhanny Safitri Dina Amalya Putri Dinis Cahyaningrum Dinis Cahyaningrum Dinis Cahyaningrum Ibrahim, Isra Dewi Kuntary Isra Dewi Kuntary Ibrahim Kembang, Lale Puspita Khairul Mujahidi Kusuma, Naila Diandra M. Jumaedi Ni Wayan Adelia Mutiara Asri Ni Wayan Adelia Mutiara Asri Siti Anggriana Zamroni Alpian Muhtarom Zefanya Andryan Girsang