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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Balance : Jurnal Akuntansi dan Manajemen Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Multidisiplin West Science International Journal of Economic, Technology and Social Sciences (Injects)
Fadli Adnin Nasution
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR) Arif Muluk Rahman; Wan Rizca Amelia; Fadli Adnin Nasution; Zulham Zulham
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2975

Abstract

ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA Ajeng Retno Pratiwi; Muslim Wijaya; Fadli Adnin Nasution; Sabrina Aulia Rahmah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 3 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i3.2972

Abstract

ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.
THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA Pratiwi, Ajeng Retno; Wijaya, Muslim; Nasution, Fadli Adnin; Rahmah, Sabrina Aulia
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 3 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i3.2972

Abstract

ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR) Rahman, Arif Muluk; Amelia, Wan Rizca; Nasution, Fadli Adnin; Zulham, Zulham
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2975

Abstract

ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
Keputusan Pembelian: Peranan Motivaasi persepsi pemebelajaran Pembelian Skincare Nasution, Fadli Adnin
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 6, No 2 (2023): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v6i2.17785

Abstract

Keputusan pembelian merupakan kegiatan membeli barang atau jasa melalui proses pemikiran yang kompleks yang terjadi di dalam diri seseorang. Melalui proses pemikiran kompleks tersebut konsumen akan menilai dan memilih pilihan terbaik. Hasil dari proses tersebut, ialah suat pilihan yang disajikansecarakognitifsebagaikeinginanberperilaku. Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Motivasi, Persepsi, dan Pembelajaran terhadap Keputusan Pembelian. Dalam penelitian ini menggunakan metodepenelitian kuantitatif dan pendekatan asosiatif dengan sample 88 responden yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Panca Budi. Teknik pengumpulan data menggunakan kuesioner online yang diuji validitas dan reabilitas. Teknik analisis data menggunakan analisis regresi linear berganda, uji asumsi klasik, uji-t, uji F,dan koefisien determinasi Nilai persamaan regresi berganda. Hasil penelitian ini menunjukkan bahwa secara parsial Motivasi berpengaruh positif dan signifikan terhadapKeputusan Pembelian, Persepsi tidak berpengaruh positif dan signifikan terhap Keputusan Pembelian dan Pembelajaran berpengaruh positif dan singnifikan terhadap Keputusan Pembelian. Serta secara simultan Motivasi, Persepsi dan Pembelajaran berpengaruh positif dan signifikan terhadap Keputusan PembelianskincareAloevera Gel Nature Republic (StudiPada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Panca Budi).
Peranan Yayasan Nurul Hasniah Dalam Meningkatkan Kesejahteraan Guru Dalam Perspektif Ekonomi Islam Mhd Zulkifli Hasibuan; Dalyanto Dalyanto; Fadli Adnin Nasution; Muhammad Noer Fadlan; Dian Habibie
Jurnal Multidisiplin West Science Vol 4 No 02 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i02.2027

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peranan Yayasan Nurul Hasniah dalam meningkatkan kesejahteraan guru, melalui pendekatan kualitatif dengan desain studi kasus. Metode pengumpulan data dilakukan melalui wawancara mendalam, kuesioner, dan observasi partisipatif yang melibatkan 30 guru yang terlibat dalam program-program yayasan. Hasil penelitian menunjukkan bahwa Yayasan Nurul Hasniah telah berhasil meningkatkan kesejahteraan guru tidak hanya dari segi finansial, tetapi juga melalui pengembangan profesional dan dukungan moral. Sebagian besar responden (80%) melaporkan adanya peningkatan kepuasan kerja dan percaya diri setelah mengikuti program yang diselenggarakan. Selain itu, program yang dirancang dengan basis nilai-nilai ekonomi Islam memberikan dampak positif yang signifikan dalam menciptakan kesejahteraan yang lebih berkelanjutan bagi para guru. Penelitian ini menyimpulkan bahwa adanya program yang fokus pada pelatihan dan dukungan keuangan dapat berkontribusi pada peningkatan kualitas pendidikan. Rekomendasi untuk yayasan termasuk penguatan komunikasi program dan pengembangan kurikulum pelatihan yang relevan.
Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening Fadli, Fadli Adnin Nasution; Ritonga, Mirwansyah Putra
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.725

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT Sumut Kota Medan secara langsung maupun secara tidak langsung. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan assosiatif. Populasi dalam penelitian ini adalah seluruh karyawan Kantor Cabang PT. Sumut Kota Medan yang berjumlah 744 orang. Sampel dalam penelitian ini menggunakan rumus slovin yang berjumlah 88 orang karyawan pada Kantor Cabang PT Bank Sumut Kota Medan. Teknik pengumpulan data dalam penelitian ini menggunakan teknik observasi, dan kuesioner. Teknik analisis data dalam penelitian ini menggunakan pendekatan kuantitatif menggunakan analisis statistik dengan menggunkana uji Analisis Outer Model, Analisis Inner Model, dan Uji Hipotesis. Pengolahan data dalam penelitian ini menggunakan program software PLS (Partial Least Square). Hasil penelitian ini membuktikan bahwa secara langsung Motivasi Kerja berpengaruh signfikan terhadap Kinerja Karyawan. Disiplin Kerja berpengaruh signifikan terhadap Kinerja Karyawan. Motivasi Kerja berpengaruh signifikan terhadap Kepuasan Kerja. Disiplin Kerja berpengaruh signifikan terhadap Kepuasan Kerja. Kepuasan Kerja berpengaruh signifikan terhadap Kinerja Karyawan. Dan secara tidak langsung Motivasi Kerja berpengaruh signifikan terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai variabel intervening. Disiplin Kerja berpengaruh signfikan terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai variabel intervening pada Kantor Cabang PT Bank Sumut Medan.   This study aims to determine the effect of work motivation and work discipline on employee performance with job satisfaction as an intervening variable at PT Sumut Medan City directly or indirectly. The approach used in this research is an associative approach ... The population in this study were all employees of the Branch Office of PT Sumut Medan City which amounted to 744 people. The sample in this study used the Slovin formula which amounted to 88 employees at the PT Bank Sumut Branch Office in Medan City. Data collection techniques in this study using observation techniques, and questionnaires. The data analysis technique in this study uses a quantitative approach using statistical analysis using the Outer Model Analysis test, Inner Model Analysis, and Hypothesis Test. Data processing in this study used the PLS (Partial Least Square) software program. The results of this study prove that directly Work Motivation has a significant effect on Employee Performance. Work Discipline has a significant effect on Employee Performance. Work Motivation has a significant effect on Job Satisfaction. Work Discipline has a significant effect on Job Satisfaction. Job Satisfaction has a significant effect on Employee Performance. And indirectly Work Motivation has a significant effect on Employee Performance with Job Satisfaction as an intervening variable. Work Discipline has a significant effect on Employee Performance with Job Satisfaction as an intervening variable at the PT Bank Sumut Medan Branch Office.  
Peran Brand Experience Dan Brand Satisfaction Terhadap Brand Loyalty Pada PT. Grab Indonesia Wilayah Kota Binjai Nasution, Fadli Adnin
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 8, No 2 (2025): SEPTEMBER
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v8i2.26902

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand satisfaction terhadap brand loyalty pada pengguna PT. Grab Indonesia di Kota Binjai. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Populasi penelitian adalah pengguna aplikasi Grab di Kota Binjai, dengan sampel sebanyak 100 responden yang dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty, brand satisfaction berpengaruh positif dan signifikan terhadap brand loyalty, serta secara simultan kedua variabel tersebut berpengaruh positif dan signifikan terhadap brand loyalty dengan koefisien determinasi sebesar 58,3%. Penelitian ini memberikan implikasi bagi PT. Grab Indonesia untuk meningkatkan loyalitas pelanggan melalui penguatan pengalaman merek dan kepuasan pelanggan
Peranan Yayasan Nurul Hasniah Dalam Meningkatkan Kesejahteraan Guru Dalam Perspektif Ekonomi Islam Hasibuan, Mhd Zulkifli; Dalyanto, Dalyanto; Nasution, Fadli Adnin; Fadlan, Muhammad Noer; Habibie, Dian
Jurnal Multidisiplin West Science Vol 4 No 02 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i02.2027

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peranan Yayasan Nurul Hasniah dalam meningkatkan kesejahteraan guru, melalui pendekatan kualitatif dengan desain studi kasus. Metode pengumpulan data dilakukan melalui wawancara mendalam, kuesioner, dan observasi partisipatif yang melibatkan 30 guru yang terlibat dalam program-program yayasan. Hasil penelitian menunjukkan bahwa Yayasan Nurul Hasniah telah berhasil meningkatkan kesejahteraan guru tidak hanya dari segi finansial, tetapi juga melalui pengembangan profesional dan dukungan moral. Sebagian besar responden (80%) melaporkan adanya peningkatan kepuasan kerja dan percaya diri setelah mengikuti program yang diselenggarakan. Selain itu, program yang dirancang dengan basis nilai-nilai ekonomi Islam memberikan dampak positif yang signifikan dalam menciptakan kesejahteraan yang lebih berkelanjutan bagi para guru. Penelitian ini menyimpulkan bahwa adanya program yang fokus pada pelatihan dan dukungan keuangan dapat berkontribusi pada peningkatan kualitas pendidikan. Rekomendasi untuk yayasan termasuk penguatan komunikasi program dan pengembangan kurikulum pelatihan yang relevan.
Peran Disiplin Kerja Dan Budaya Organisasi Dalam Meningkatkan Kinerja Pegawai Pada Kantor Pemko Medan Fadli Adnin Nasution; Aswin Pratama Harahap; Mirwansyah Putra Ritonga
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 9, No 1 (2026): MARET
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v9i1.31460

Abstract

This study aims to analyze the effect of work discipline and organizational culture on employee performance at the Personnel and Human Resource Development Agency of Medan City Government. Problem identification in this study includes lack of time management, lateness in work, and organizational culture that has not been fully implemented. The research method used is quantitative with an associative approach, where data is collected through questionnaires distributed to 60 employees. The results of the study indicate that work discipline has a significant effect on employee performance with a path coefficient value of 0.530 and P-Values of 0.000. In addition, organizational culture also has a significant effect on employee performance with a path coefficient of 0.355 and P-Values of 0.000. Simultaneously, these two variables have a significant effect on employee performance, with an F-value of 24.295 and P-Values of 0.000. This study concludes that increasing work discipline and organizational culture can contribute to improving employee performance.
Co-Authors Ajeng Retno Pratiwi Arif Muluk Rahman Aswin Pratama Harahap Dalyanto Dalyanto Dalyanto, Dalyanto Habibie, Dian Mhd Zulkifli Hasibuan Muhammad Noer Fadlan Muslim Wijaya Muslim Wijaya, Muslim Pratiwi, Ajeng Retno Putra Ritonga, Mirwansyah Rahman, Arif Muluk Sabrina Aulia Rahmah Satria Mirsya Affandy Nasution Wan Rizca Amelia Zulham Zulham Zulham Zulham