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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Mulasih, Siti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat dan Penelitian Thawalib

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Improving Entrepreneurial Competence in B2B Negotiation and Affiliate Marketing through Batch 3 Entrepreneurship Workshop Zainuddin, Zulkifli; Saefullah, Aep; Noviar, Ekky; Ramdhan, Muhammad; Gaffar, Ichsan; Ridwan, Muhammad; Mulasih, Siti; Haryono, Haryono; Pagiling, Sarwan; Akmas, Nabila
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v4i1.576

Abstract

The Batch 3 Entrepreneurship Workshop aims to improve participants' entrepreneurial competencies, especially in mastering B2B negotiation skills and affiliate marketing. This workshop was held on November 30, 2024 at STIE Ganesha by the implementation team from LPPM and Ganesha LabPreneur. The method of activity with a PAR approach that includes interactive material delivery, hands-on simulations, and participatory discussions. There were 150 participants from MSME players and students who brought gadget devices. The results of the activity showed an increase in participants' understanding of the material taught, with most participants able to practice negotiation techniques and digital marketing strategies. The implication of this activity is to encourage the development of resilient entrepreneurs who are adaptive to digital market changes and strategic business collaboration. This activity provides a practical reference for future entrepreneurship training.
Co-Authors Aep Saefullah Akmas, Nabila Alfarisi, Sya’ban Maulana Cinta Rahmi Fisy Amalia Haryono Haryono Hendra Candra Ichsan Gaffar Lesmana, Asep Surya Muhammad Ramdhan Muhammad Ridwan Muharifah, Isnaini Noor, M. Arief Noor, Muhamad Arief Noviar, Ekky Nurdin Nurdin Pagiling, Sarwan Ramadani Pardian Saksana, Joned Ceilandra Sukardi Sukardi Sutariyono, Sutariyono Syahreza, Arief Tohiroh, Tohiroh Zainuddin, Zulkifli