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All Journal Jurnal Abdimas Bina Bangsa Busyro : Jurnal Dakwah dan Komunikasi Islam
Nisrina, Risa
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PENANAMAN NILAI-NILAI PLURALISME DALAM MITIGASI BENCANA SOSIAL DI DESA SIDADADI, HAURGEULIS, INDRAMAYU Rahim, Abdur; Mahmudah, Sofia Maqom Al; Riyadi, Sugeng; Nisrina, Risa; Sugino, Sugino; Isu, Mutimah Nursabilah; Sabillah, Miftah; Akmal, Najmuddin; khoirunnisa, Siti; Otistaviany, Heluny
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1685

Abstract

Diversity in Indonesia can be seen from the many ethnic groups that exist, while social disasters are a very complex phenomenon and have a broad impact on society. Social disaster mitigation is very important to create community resilience. The aim of this Community Service is to instill pluralism values ​​that are relevant to be applied in the context of social disaster mitigation in Sidadadi Village. The results of this Community Service activity show that instilling pluralist values ​​in Sidadadi Village is very important in efforts to mitigate social disasters. In diverse social contexts, the values ​​of pluralism function as a bridge to create harmony between citizens. Data from the Central Statistics Agency shows that Sidadadi Village has significant religious and cultural diversity, with the majority of the population being Muslim. This creates challenges as well as opportunities in handling social disasters. Community Service also found that communities that are more pluralist tend to be more resilient to social disasters, because they have stronger social networks and support each other in crisis situations.
Optimalisasi Platform Digital sebagai Media Dakwah dan Ekonomi: Strategi Peningkatan Pendapatan UMKM di Indonesia Nabila, Putri; Nisrina, Risa; Habibie, Muhammad Rizky; Ali, Yusuf
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 1 (2024): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i1.2036

Abstract

Digital transformation has become a key catalyst in enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Alongside technological advancement, digital platforms serve not only as tools for increasing revenue but also as effective media for Islamic da'wah by embedding religious values within business practices. This study aims to analyze digital platform optimization strategies that support MSME economic growth while exploring the integration of Islamic da'wah values within the context of business digitalization. A qualitative approach was employed using a systematic literature review of 45 academic publications and official reports published between 2020 and 2024. The findings indicate that 88.37% of MSMEs that adopted digital platforms experienced increased revenue, with 66.28% reporting gains of up to 50%. The most widely used platforms include Shopee (50%), Facebook Marketplace (33.46%), and Instagram Shop (28.74%). Identified optimization strategies include dynamic pricing, personalized services driven by artificial intelligence, integration of digital payment systems, and the use of data analytics. Additionally, embedding da'wah content—such as product narratives emphasizing honesty, blessings (barakah), and social responsibility—contributes to building an ethical and trustworthy business image. Key challenges include low levels of digital literacy, infrastructure disparities, and limited promotional resources. This study contributes theoretically by formulating a conceptual framework for platform optimization rooted in Islamic values and offers practical recommendations for MSME actors and policymakers to develop a competitive and ethical digital ecosystem.
Co-Authors Abdur Rahim, Abdur Akmal, Najmuddin ali, yusuf Habibie, Muhammad Rizky Isu, Mutimah Nursabilah Mahmudah, Sofia Maqom Al Nabila, Putri Otistaviany, Heluny Sabillah, Miftah Siti Khoirunnisa, Siti Sugeng Riyadi Sugino Sugino