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All Journal Jurnal Rupa Besaung : Jurnal Seni Desain dan Budaya Reswara: Jurnal Pengabdian Kepada Masyarakat VisArt: Jurnal Seni Rupa dan Design
Lubis, Hestia Rachmat Nunciata
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PELATIHAN PENGAPLIKASIAN LOGO SEBAGAI IDENTITAS VISUAL PADA MEDIA PROMOSI UMKM DULANGKU.ID PALEMBANG Yulius, Yosef; Lubis, Hestia Rachmat Nunciata
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v5i1.4016

Abstract

Seiring meningkatnya perkembangan digital marketing, para penggiat usaha harus bisa menerapkan promosi secara digital mulai dari penggunaan logo sebagai merek identitas usaha hingga pengaplikasian logo pada kemasan produk dan media promosi cetak maupun digital. Penggunaan logo sebagai identitas visual merupakan salah satu aspek yang perlu menjadi perhatian agar target sasaran mudah mengenali dan mengidentifikasi suatu merek. Dulangku.id merupakan salah satu penggiat usaha di bidang kuliner yang menjual produk kue tradisional yang dikemas dalam media promosi dengan kearifan lokal. Identitas visual menjadi suatu problematika yang dihadapi oleh para penggiat usaha kecil menengah, karena pada umumnya secara manajerial belum adanya divisi promosi dan desain grafis. Penggunaan logo sebagai identitas visual belum menjadi perhatian khusus, hal ini berdampak pada kelangsungan citra sebuah penggiat usaha dalam pandangan publik. Berdasarkan hal tersebut Dulangku.id berusaha membangun identitas visual dengan melakukan pelatihan kolaboratif dengan tim pengabdian masyarakat tentang pengaplikasian logo pada media promosi yang baik. Pelatihan ini dilaksanakan dengan menggunakan metode design thinking lima tahap. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah mengedukasi mitra PKM yakni Dulangku.id yang dimana baru memiliki logo, agar mampu memahami akan pentingnya pengaplikasian logo sebagai identitas usaha yang baik dan benar guna mendongkrak penghasilan dari penjualan produk. Dari kegiatan ini dapat disimpulkan bahwa kegiatan ini menjadi sarana pembelajaran ilmu desain komunikasi visual pada masyarakat awam terkait pemahaman dasar akan logo
Workshop Desain Grafis Media Publikasi Komunitas di BPK PKK Kas Berbasis Kecerdasan Buatan. Yulius, Yosef; Halim, Bobby; Lubis, Hestia Rachmat Nunciata; Fernanda, Yohanes Reno; Verdianto, Valentinus
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2025)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v6i2.6472

Abstract

Kemajuan teknologi kecerdasan buatan (Artificial Intelligence/AI) membuka peluang baru dalam pengembangan desain komunikasi visual yang lebih efisien dan inovatif, khususnya dalam konteks pemberdayaan komunitas. Kegiatan ini dilatarbelakangi oleh permasalahan kurangnya literasi desain digital di kalangan anggota Badan Pelayanan Keuskupan Pembaruan Karismatik Katolik–Keuskupan Agung Semarang (BPK PKK KAS), yang memiliki kebutuhan tinggi akan media publikasi religius, namun terbatas dalam penguasaan perangkat desain dan teknologi AI. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan literasi desain komunikasi visual serta kemampuan pemanfaatan teknologi AI di kalangan anggota komunitas, agar mereka mampu menghasilkan materi publikasi yang kreatif, komunikatif, dan relevan dengan perkembangan digital. Sebagai solusi, kegiatan ini dirancang dalam bentuk workshop interaktif dengan pendekatan Design Thinking, yang melibatkan lima tahap utama: Empathize, Define, Ideate, Prototype, dan Test. Peserta dibekali dengan dasar-dasar desain grafis berbasis vektor, diperkenalkan pada pemanfaatan AI seperti ChatGPT dan Bing Image Creator, serta diberi kesempatan praktik langsung dalam merancang materi publikasi digital komunitas. Hasil evaluasi menunjukkan peningkatan signifikan pada tiga aspek utama: pemahaman konsep desain grafis, penguasaan perangkat lunak desain, dan kemampuan mengintegrasikan teknologi AI dalam proses kreatif. Program ini tidak hanya meningkatkan keterampilan teknis peserta, tetapi juga membangun kepercayaan diri dan motivasi mereka dalam menghasilkan konten visual yang komunikatif dan kontekstual. Dengan demikian, pelatihan ini terbukti efektif dalam memberdayakan komunitas religius melalui peningkatan kompetensi desain digital yang adaptif terhadap perkembangan teknologi.
Kajian Semiotika Charles Sanders Peirce pada Sampul Buku “Seri Kenali Emosi” Tentang Anak Lubis, Hestia Rachmat Nunciata; Yulius, Yosef; Putri, Rheina Anastasia
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5605

Abstract

This research aims to analyze the meaning and representation of emotions depicted on the covers of the “Seri Kenali Emosi” (Know Your Emotion Series) books, published by Tentang Anak. Adopting Charles Sanders Peirce’s semiotic approach, the study systematically analyzes the visual and textual signs present. The study’s core data consists of four specific book covers from the series, all release on July 23, 2022, a date chosen to align with National Children’s Day. Data collection involved both direct observation of these physical book covers, yielding concrete primary data, and a comprehensive literature review, where of relevant scholarly sources like books, journals, theses, and relevant websites. The analyzes involved identifying and categorizing visual and textual elements on each cover into Peirce’s three sign categories: icons (signs physically resembling their object), index (signs with a direct causal or existential links), symbols (signs whose meaning is based on convention). By applying this detailed semiotic analysis, this study investigates how three specific sign types work together to communicate complex emotional messages. The findings are expected to provide a comprehensive understanding of the semiotic strategies used in children’s book cover design, especially in depicting and communicating various emotional nuances effectively to young audiences and their parents.
Penerapan Media Promosi Visual Kue Srikaya Kepada Generasi Muda Dalam Upaya Pelestarian Kuliner Tradisional Palembang Pasya, Alif; Lubis, Hestia Rachmat Nunciata; Patriansah, Mukhsin
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5878

Abstract

Srikaya cake is one of Palembang's culinary heritage with a sweet taste, followed with a soft texture made of coconut milk, eggs, sugar, and pandan. Despite having a historical value along with a strong culture, Srikaya cake's popularity among the younger generation has actually declined due to a shift in consumption patterns that's heading towards modern culinary trends, such as dessert boxes, bubble tea, and international pastries. In addition to that, the limitations of innovating the marketing, branding, and visual identity has made Srikaya cake less competitive compared to other modern culinary products that are more aggressively promoted on digital platforms. This research solves this problem by designing a visual promotional media that targets the younger generation with the main media in the form of Product Display Panel (PDP), Mini PDP, and packaging variants developed in three tiers consisting of standard, premium, and super premium. The design method applied in this research is Design Thinking, which involves the stages of emphaty towards users, focused problem definition, creative ideas, prototyping, and a testing to receive feedbacks from the target audience. The objectives of the design are to enhance the visual appeal and the perceived value of Srikaya cake, building the brand identity that is relevant to the young generation, and also to expand the promotional reach through both offline and online channels. The expected results are to increase the buying interest, better aesthetic acceptance, and to contribute in preserving the Palembang's traditional culinary heritage through marketing solutions that are adaptive towards the modern market dynamics
Pengembangan Buku Pop Up Pengenalan Rumah Ulu Ogan Sebagai Media Edukasi Bagi Anak Sekolah Dasar Karmini, Umi; Lubis, Hestia Rachmat Nunciata; Iswandi, Heri
VisArt: Jurnal Seni Rupa dan Design Vol. 3 No. 2 (2025): VisART : Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v3i2.1266

Abstract

Rumah Ulu Ogan is one of the traditional houses of South Sumatra that holds significant historical and cultural value. However, the lack of engaging educational media for elementary school children has led to a decline in knowledge about Rumah Ulu. This study aims to design an interactive pop-up book as an educational tool for first to third-grade students in Palembang, enabling them to better understand the shape, function, and uniqueness of Rumah Ulu Ogan. The design process includes literature review, observation, and analysis of the learning needs of young students. A pop-up book was chosen for its ability to offer a more engaging visual and sensory experience compared to conventional books. The outcome of this design is expected to enhance children’s interest in learning while effectively introducing local culture
Promosi Aksara Ulu Sumatera Selatan Bagi Remaja Usia 12-18 Tahun Di Kota Palembang Tiana, Melda; Lubis, Hestia Rachmat Nunciata; Husni Mubarat
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.5941

Abstract

Aksara Ulu is one of the cultural heritages of South Sumatra whose use has significantly declined, particularly among teenagers in Palembang who are more accustomed to the Latin alphabet. This phenomenon highlights the urgency of preservation through adaptive and relevant promotional strategies. This design project aims to produce educational promotional media that not only reintroduces Aksara Ulu but also raises awareness, stimulates curiosity, and broadens teenagers’ understanding of it as a cultural identity and a representation of local wisdom. The problem-solving approach applies visual communication strategies through the design thinking method with EDIPT stages, which include literature study, observation, interviews, and analysis of similar media. The promotional media are presented in interactive and varied forms, such as the Spin Ulu Script game, flashcards, erasable notebooks, animated letter jingles, infographic posters, foldable brochures, Instagram content, as well as merchandise including tote bags, t-shirts, water bottles, bamboo pens, and stickers. Visually, the design uses golden yellow combined with the Memphis style to create a cheerful, energetic, and attractive impression. The results show that integrating cultural values with visual design–based promotional strategies is effective in attracting teenagers’ interest in learning Aksara Ulu while strengthening their appreciation of it as a cultural identity of South Sumatra. Therefore, this project is expected to contribute to cultural preservation efforts through promotional media that are easy to understand, relevant, and aligned with the characteristics of the younger generation
Pola Semiotika Representasi Emosi pada Desain Sampul Buku Anak: Analisis Peirce pada The Feelings Series Karya Trace Moroney Lubis, Hestia Rachmat Nunciata; Yulius, Yosef; Halim, Bobby
JURNAL RUPA Vol 10 No 1 (2025): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study investigates semiotic patterns of emotional representation in children’s book cover design using Charles Sanders Peirce’s icon-index-symbol framework. The research examines ten book covers from The Feelings Series by Trace Moroney, a children’s picture book series that consistently addresses basic emotions in early childhood. The study aims to identify how emotional meanings are constructed through visual signs and to examine the dominant semiotic strategies employed across covers. A descriptive qualitative method was employed was applied through structured visual observation of key cover elements, including character facial expressions, body gestures, color palettes, typography, and background composition. Each visual element was treated as a unit of analysis and independently coded by two coders according to Peirce’s classification of iconic, indexical, and symbolic signs. Inter-coder reliability was assessed using percentage agreement, resulting in an initial agreement rate of 90%, with remaining discrepancies resolved through reflective discussion grounded in operational definitions and contextual visual analysis. The findings reveal a consistent cross-cover semiotic pattern in which indexical signs such as body posture, gesture, gaze direction, and compositional emphasis play a dominant role in constructing emotional context, while iconic signs, particularly facial expressions, function as primary cues for immediate emotional recognition. Symbolic signs, including color conventions, typographic treatment, and series identity, operate to stabilize and reinforce emotional meanings through culturally familiar visual codes. These three sign types work in an integrated manner to form a cohesive and readable system of emotional representation across the series. The study demonstrates that Peirce’s semiotic framework can be systematically operationalized as and analytical tool in visual communication design research, particularly within the context of children’s emotional literacy. The identified semiotic patterns provide practical insights for designers and publishers in developing children’s book cover that effectively communicate emotions in ways that are visually clear, developmentally appropriate, and emotionally supportive.
Co-Authors Fernanda, Yohanes Reno Halim, Bobby Husni Mubarat Iswandi, Heri Karmini, Umi Pasya, Alif Patriansah, Mukhsin Putri, Rheina Anastasia Tiana, Melda Verdianto, Valentinus Yulius, Yosef