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All Journal Attractive : Innovative Education Journal Anglophile Journal Bulletin of Community Engagement
Marzia Khatan Smita
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Bulletin of Community Engagement

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Digital Literacy Program for Mahasantri at Perguruan Tinggi Keagamaan Islam (PTKI) Metro City in Supporting of Creative Economy Uswatun Hasanah; Marzia Khatan Smita; Suhono
Bulletin of Community Engagement Vol. 5 No. 1 (2025): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v5i1.1694

Abstract

The rapid growth of the creative economy is often hampered by a mismatch between the quality of human resources and the digital literacy of younger generations. This study implements a Digital Literacy Assistance Program for Mahasantri at Perguruan Tinggi Keagamaan Islam (PTKI) in Metro City, aiming to empower them as drivers of the creative economy. Utilizing the Asset-Based Community Development (ABCD) approach, the program leverages various assets, including individual skills, natural resources, and existing infrastructure. The results show that participants acquired critical digital knowledge and skills, enabling them to effectively use e-commerce platforms, expand their market reach, and enhance sales performance. Notably, the program led to a 20% increase in market reach and improvements in product branding strategies. It also raised awareness among Mahasantri about the potential of the creative economy, helping them recognize their own creative capacities and the opportunities available. This study highlights the importance of targeted digital literacy training in fostering economic empowerment and underscores the need for continued support in this area
Co-Authors Agustin N H Wijaya Erikson Saragih Irhamudin Mai Zuniati Risma Fahrul Amin Suhono Suhono Suhono, Suhono Umar Al Faruq A Hasyim USWATUN HASANAH