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All Journal Jurnal Investasi Jurnal Ekonomi Bisnis Dan Industri (EBI) eCo-Fin DFAME Digital Financial Accounting Management Economics Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Hasil Inovasi Masyarakat (JHIM)
Fauzi, Feri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : DFAME Digital Financial Accounting Management Economics Journal

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Pengaruh Gaya Kepemimpinan Terhadap Kompensasi dan Loyalitas Karyawan di Kota Cirebon Kartika Putri, Oktalina; Agnu Dian Wulandari, Oryz; Fauzi, Feri
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 2 (2025): MEI 2025
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.275

Abstract

This study aims to analyze the influence of Leadership Style on Employee Compensation and Loyalty in Cirebon City. Using a quantitative approach with the Structural Equation Modeling Partial Least Square (SEM-PLS) method, 100 employee respondents from various sectors in Cirebon were sampled. The results showed that Leadership Style had a significant effect on Compensation (T-statistic = 16.724; p-value = 0.000) and Employee Loyalty (T-statistic = 18.757; p-value = 0.000). This finding indicates that an effective leadership style not only increases perceptions of compensation fairness but is also able to foster employee loyalty in the long term. Theoretically, these results support the Path-Goal Theory which emphasizes the importance of the role of leaders in facilitating the needs of their subordinates. Limitations in this study include limited geographic scope, small sample size, and the absence of mediating or moderating variables analyzed. Further research is recommended to expand the scope of the region, increase the number of respondents, and integrate additional variables to obtain a more holistic understanding. This research provides practical contributions to organizations in designing leadership strategies that support increased employee loyalty.
Pengaruh Perkembangan Kerupuk Emping Diera Digital Terhadap Kepuasan Pelanggan Di Kota Cirebon Yahya, Irfan; Pranata, Sudadi; Fauzi, Feri
DFAME Digital Financial Accounting Management Economics Journal Vol 3 No 3 (2025): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v3i2.295

Abstract

This study aims to analyze the effect of the development of digitalized emping (traditional crackers) on customer satisfaction in Cirebon City. The background of this research lies in the growing digitalization of SMEs, including traditional food products like emping. This study employs a quantitative approach using a simple linear regression method. The sample consisted of 100 respondents who are online customers of emping. The results show that the digital development of emping has a positive and significant effect on customer satisfaction, with a coefficient value of 0.490 and a significance level of 0.000. This indicates that the better the digital transformation implemented by emping producers, the higher the customer satisfaction. The findings support Oliver’s (1997) customer satisfaction theory, emphasizing the match between expectations and perceptions of service performance. This study offers practical implications for SMEs to improve their digital strategies to retain customer loyalty and provides academic contributions to extending customer satisfaction theory in the context of traditional local products. 
Co-Authors Agnu Dian Wulandari, Oryz Amelia, Shinta Anisa Nur Ayunda Sari Dewi, Isti Riana Hendrawan, Michael Kanivia, Aan Kartika Putri, Oktalina Lestari, Ni Wayan Fitriana Ayu M. Syamsul Maarif Nurul Aeni Pranata, Sudadi Priadi, Adzustina Wahyuningsih, Intan Indah Yahya, Irfan Yuningsih Yuningsih