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Journal : BJHTCR

Tourism Village Development Strategy for a Sustainable Tourism Destination: the Case of Tajen Village, Tabanan-Bali Endrayani; Yuda, Ida Bagus Nyoman Krisna Prawira; Putri, Ida Ayu Karina
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247544

Abstract

Tajen Village is one of the pioneering tourism villages in Tabanan Regency that has natural, cultural, and artificial tourism potential, so it is very appropriate to be developed. This research aims to find out how internal and external conditions are, as well as to find out strategies that can be proposed in the development of Tajen Tourism Village as environmentally friendly tourism in Tabanan Regency. The data collection technique in this study is through observation, in-depth interviews, documentation, and literature studies. This study uses the concept of AFITH (Attraction, Facilities, Infrastructure, Transportation, and Hospitality) and PEST (Political, Economic, Social, and Technological) analysis. The informant determination technique in this study uses purposive sampling techniques. The informants selected in this study were key informants, main informants and additional informants. The results of the study show that there are four strategic points in the development of Tourism Villages, namely: strategies for developing tourist attractions and tourism destinations, comprehensive strategies for tourism programs, strategies for improving quality, and strategies for human resource development.
Spiritual Tourism: A Grounded Theory Approach Sudiarta, Made; Bratayasa, I Wayan; Subadra, I Nengah; Endrayani
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16902652

Abstract

Spiritual tourism is a rapid growing segment of the travel industry that focuses on journeys aiming at fostering personal growth, self-discovery, and connection with sacred or transcendent experiences. This article explores the evolution, current trends, and future directions of spiritual tourism through a qualitative, grounded theory approach. Historically rooted in ancient pilgrimages and religious practices, spiritual tourism has evolved into a blend of traditional and contemporary spiritual pursuits, influenced by globalization and the rise of new age spirituality. Using Bali as a case study, the article highlights the island’s emergence as a global center for spiritual tourism which driven by its unique cultural and natural offerings. However, challenges such as cultural commodification and sustainability concerns are also discussed. The article identifies gaps in the literature, including the need for deeper qualitative research and the exploration of technology’s role in shaping spiritual tourism experiences. Ultimately, spiritual tourism offers significant potential for fostering cross-cultural understanding and sustainable development