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All Journal Jurnal Manajemen dan Organisasi Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dharma: Jurnal Pengabdian Masyarakat
Zahra, Nisa
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, IPB University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peningkatan Pengetahuan Pemasaran UMKM melalui Pelatihan Perbaikan Kemasan dan Penjualan di Marketplace di Desa Cibadak, Kecamatan Ciampea, Bogor Jono Mintarto Munandar; Hardiana Widyastuti; Nisa Zahra; Nesti Handayani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 3 (2023): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.9.3.404-412

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the drivers of the national economy, which, in its journey, has faced various challenges, one of which is related to marketing. Formulating the right marketing strategy is a crucial factor in being able to face challenges and help increase sales of MSME products, including through packaging and digital marketing. This activity aims to improve the performance of MSMEs in Cibadak Village through 1) The process of changing knowledge (cognitive) related to aspects of packaging and digital marketing through the marketplace and 2) The process of changing behavior (psychomotor) related to aspects of packaging and digital marketing through the marketplace. This activity was carried out in Cibadak Village, Ciampea District, West Java Province, between 1 October and 3 November 2022. Consisting of 2 training sessions and two site visits. This activity resulted in changes in the knowledge and behavior of MSME actors in Cibadak Village. Changes in knowledge are illustrated by the results of the pre-test and post-test, which show that overall, there is an increase in knowledge regarding packaging (45.2%) and digital marketing (11.8%) of products processed by MSMEs in Cibadak Village. Then, changes in behavior are marked by changes in previously simple and unhealthy packaging to more attractive and healthy packaging. Apart from packaging, there has also been a change in marketing patterns, from previously only offline, now trying to use digital marketing using marketplace facilities.
Co-Authors Akasyah Palahuddin Amberly Anadya Prames Arfan Damari Azca, Rafie Mumtaz Azis, Eka Noviani Damari, Arfan Derry Dardanella Eka Noviani Azis Faqih Udin dan Jono M. Munandar Meivita Amelia Firdaus, Guntur Fitry Primadona Gibza Adam Farhandika Guntur Firdaus Hardiana Widyastuti Heti Mulyati Made Krisna Ary Basudewa Muslikhah, Rr. Siti Nesti Handayani Nurul Hidayati Nurul Hidayati Palahuddin, Akasyah Pramono D Fewidarto Rika Zahera, Rika Rindang Matoati, Rindang Sembiring, Fernando