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All Journal Maneggio
Heru Nugroho
Universitas Budi Luhur
Decision Sciences, Operations Research & Management

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The Effect Of Customer Focus Strategy, Corporate Entrepreneurship And Organizational Innovation On Sustainable Competitive Advantage Eryco Muhdaliha; Jemmy Jemmy; Panca Maulana Firdaus; Dadet Sugiarto; Heru Nugroho
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/mfabzg47

Abstract

This research intends to investigate the impact of customer focus strategy, corporate entrepreneurship, and organizational innovation on long-term competitive edge. In the current fast-paced and highly competitive business landscape, achieving a sustainable competitive advantage that organizations constantly evolve and drive innovation. A customer focus strategy emphasizes understanding and meeting customer needs, which enhances customer satisfaction and loyalty. Corporate entrepreneurship fosters a culture of intrapreneurship, empowering employees to drive innovation and strategic growth. Organizational innovation, both technological and non-technological, serves as a catalyst for improving processes, products, and services. This research employs a numerical method, utilizing survey data from selected organizations and analyzing the bonds between variables applying Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are expected to provide insights into how strategic capabilities, such as knowledge management, social capital integration, and organizational agility, mediate the bonds between these strategies and sustainable market dominance. This research adds to the literature by highlighting the importance of integrating customer focus, entrepreneurship, and innovation to achieve long-term organizational success in a rapidly evolving market landscape.  
The Influence of Digital Leadership on Employee Performance with Digital Culture as A Moderating Variable Heru Nugroho; Selamet Riyadi; Slamet Mudjijah; Panca Maulana; Ravindra Safitra
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jt6pfc66

Abstract

This study examines the influence of digital leadership on employee performance with digital culture as a moderating variable. In today’s rapidly evolving digital landscape, organizations require leaders who can navigate technological changes and foster a culture that supports innovation and collaboration. The primary aim of this research is to assess how digital leadership impacts employee performance and to explore the role of digital culture in enhancing this relationship. Using a quantitative research method, a survey was conducted with 200 respondents from various industries. Data were analyzed using multiple regression analysis to evaluate the relationships between digital leadership, digital culture, and employee performance. The findings reveal that digital leadership has a significant positive effect on employee performance, and that digital culture moderates this relationship by enhancing the effects of leadership on performance. These results highlight the importance of both digital leadership and digital culture in improving organizational performance in the digital era.
Co-Authors Dadet Sugiarto Eryco Muhdaliha Firdaus, Panca Maulana Jemmy Jemmy* Mudjijah, Slamet Panca Maulana Firdaus Ravindra Safitra Selamet Riyadi