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All Journal MIX : Jurnal Ilmiah Manajemen Journal of Management and Leadership Jurnal Ilmu Manajemen Terapan (JIMT) Indo-MathEdu Intellectuals Journal Maneggio Maneggio
Firdaus, Panca Maulana
Universitas Budi Luhur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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The Effect Of Customer Focus Strategy, Corporate Entrepreneurship And Organizational Innovation On Sustainable Competitive Advantage Muhdaliha, Eryco; Jemmy, Jemmy; Firdaus, Panca Maulana; Sugiarto, Dadet; Nugroho, Heru
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/mfabzg47

Abstract

This research intends to investigate the impact of customer focus strategy, corporate entrepreneurship, and organizational innovation on long-term competitive edge. In the current fast-paced and highly competitive business landscape, achieving a sustainable competitive advantage that organizations constantly evolve and drive innovation. A customer focus strategy emphasizes understanding and meeting customer needs, which enhances customer satisfaction and loyalty. Corporate entrepreneurship fosters a culture of intrapreneurship, empowering employees to drive innovation and strategic growth. Organizational innovation, both technological and non-technological, serves as a catalyst for improving processes, products, and services. This research employs a numerical method, utilizing survey data from selected organizations and analyzing the bonds between variables applying Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are expected to provide insights into how strategic capabilities, such as knowledge management, social capital integration, and organizational agility, mediate the bonds between these strategies and sustainable market dominance. This research adds to the literature by highlighting the importance of integrating customer focus, entrepreneurship, and innovation to achieve long-term organizational success in a rapidly evolving market landscape.  
The Influence of Digital Leadership on Employee Performance with Digital Culture as A Moderating Variable Nugroho, Heru; Riyadi, Selamet; Mudjijah, Slamet; Maulana, Panca; Safitra, Ravindra
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jt6pfc66

Abstract

This study examines the influence of digital leadership on employee performance with digital culture as a moderating variable. In today’s rapidly evolving digital landscape, organizations require leaders who can navigate technological changes and foster a culture that supports innovation and collaboration. The primary aim of this research is to assess how digital leadership impacts employee performance and to explore the role of digital culture in enhancing this relationship. Using a quantitative research method, a survey was conducted with 200 respondents from various industries. Data were analyzed using multiple regression analysis to evaluate the relationships between digital leadership, digital culture, and employee performance. The findings reveal that digital leadership has a significant positive effect on employee performance, and that digital culture moderates this relationship by enhancing the effects of leadership on performance. These results highlight the importance of both digital leadership and digital culture in improving organizational performance in the digital era.
THE IMPACT OF CUSTOMER FOCUS STRATEGY ON CLIENT SATISFACTION WITH THE MEDIATING ROLE OF INNOVATION CAPABILITY IN THE IT OUTSOURCING INDUSTRY Hidayat, Ravindra Safitra; Maulana, Panca; Muhdaliha, Eryco
Journal of Management and Leadership Vol. 8 No. 1 (2025): Volume 8 - Nomor 1 - May 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i1.845

Abstract

This study aims to analyze the extent to which a customer focus strategy influences client satisfaction in the IT outsourcing industry, considering the mediating role of innovation capability. The key research question is: how does innovation capability strengthen the relationship between a customer focus strategy and client satisfaction? Through surveys and interviews with managers from IT outsourcing companies and their clients, the findings reveal that a customer focus strategy has a significant positive effect on client satisfaction. Additionally, innovation capability acts as a mediator that reinforces this relationship. The data show that companies integrating innovation into their customer service are able to enhance client loyalty and foster a more positive perception of service quality. These findings are particularly relevant in the IT industry, where accurately meeting client needs is crucial for maintaining competitive advantage. The study's implications may also be extended to other sectors, encouraging companies to make innovation an integral part of their service strategy in order to improve customer satisfaction and loyalty on an ongoing basis. Overall, this research offers new insights for practitioners and academics to optimize business strategies by emphasizing innovation, thereby contributing to the development of best practices in IT outsourcing.
Dinamika Inovasi Organisasi dalam Menghadapi Disrupsi AI dan Transformasi Digital untuk Mempertahankan Keunggulan Kompetitif pada Perusahaan Teknologi di Indonesia Maulana, Panca; Riyadi, Selamet; Lestari, Setyani Dwi; Safitra, Ravindra; Nugroho, Heru
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3726

Abstract

Facing the wave of disruption caused by artificial intelligence (AI) and digital transformation, technology companies in Indonesia are required to develop organizational innovations that not only focus on technology but also encompass culture, leadership, and cross-functional collaboration. This research aims to analyze how technology companies maintain their competitive advantage through the integration of innovations across various sectors. Using a mixed-method approach, data was collected through in-depth interviews with industry practitioners and quantitative surveys of leading technology companies. The study results show that companies that are proactive in innovation, adopt AI, and foster a collaborative and experimental culture are able to improve operational efficiency, enhance customer experience, and strengthen market position. The main challenges include cultural resistance, resource limitations, and issues of data security and regulation. However, companies that prioritize visionary leadership and data-driven strategies are proven to be more adaptable to market dynamics. These findings emphasize the importance of a holistic innovation approach to maintain sustainable competitive advantage. This study is expected to provide practical contributions to policymakers and industry players in formulating innovation strategies in the digital era.  
Information Technology, Strategic Innovation, and Customer Relationships in Indonesian IT Startups Hidayat, Ravindra Safitra; Riyadi, Selamet; Mudjijah, Slamet; Maulana, Panca; Nugroho, Heru
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3727

Abstract

This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships. This study aims to explore the dynamic interaction between information technology, strategic innovation, and customer relationship management in Indonesian IT startups. Amid the rapid expansion of the digital economy and the increasing demand for digital services, startups in Indonesia face opportunities and challenges in leveraging technology to enhance customer engagement. This research employs a qualitative research design with semi-structured interviews and thematic analysis, investigating how these startups navigate a resource-constrained environment to adopt digital tools, drive innovation, and build sustainable customer relationships.
Peran Digital Leadership dalam Mengembangkan Strategi Bisnis yang Sesuai Dengan Transformasi Digital Nugroho, Heru; Riyadi, Selamet; Iswati, Heni; Maulana, Panca; Safitra, Ravindra
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 5 (2025): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2025)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i5.5686

Abstract

Pemimpin digital diduga memainkan peran penting dalam menyelaraskan teknologi dengan tujuan bisnis, mendorong inovasi, dan beradaptasi dengan lanskap digital yang terus berubah. Penelitian ini berupaya mengelaborasi lebih lanjut sejauh mana peran kepemimpinan digital dalam mengembangkan strategi bisnis yang sesuai dengan transformasi digital. Peneklitian ini menggunakan literature review dari penelitian sebelumnya dan sejumlah buku yang relevan. Hasil analisis menunjukkan bahwa pemimpin digital akan membantu organisasi mengidentifikasi peluang, mengelola perubahan, dan membangun budaya yang mendukung transformasi digital. Perubahan organisasi biasanya diprakarsai oleh pemimpin dan manajemen puncak. Oleh karena itu, pemimpin dan manajemen perusahaan harus terlebih dahulu menerima perlunya perubahan bagi diri mereka sendiri dan kemudian bagi seluruh organisasi serta meyakinkan organisasi untuk berubah. Oleh karena itu, keberhasilan transformasi digital juga tergantung pada seberapa besar peran kepemimpinan digital dalam mengarahkannya
Viral Marketing, Fear of Missing Out and Impulsive Buying Behavior Among Gen Z in Jakarta Khalid, Zulvia; Silva, Thilini De; Maulana, Panca; Utami, Iis Torisa
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.016

Abstract

Objectives: This study is aimed at investigating the effects of viral marketing) on impulsive buying behavior mediated by fear of missing out (FoMO) among Gen Z customers in Indonesia.Methodology: This study adopts a quantitative method with cross-sectional design, including 209 Gen Z students from universities in Jakarta which were gathered using Purposive snowball sampling. Data were analyzed using structural equation modeling (SEM) with Partial Least Squares method to evaluate the validity of theoretical framework and to examine the proposed hypotheses.Finding: The findings demonstrate that viral marketing significantly affects the emergence of FoMO which mediates the relationship between viral marketing and impulsive buying behavior.Conclusion: The results are beneficial for marketers who aim to reach Gen Z and deal with the social and economic effects of inappropriate customer behavior that can happen when viral marketing campaigns are used too much. Gen Z will also become more aware and conscious if they learn these facts. This will help them resist the desire to buy things on impulse that viral marketing campaigns use to get customers to buy things.
The Influence of Digital Leadership on Employee Performance with Digital Culture as A Moderating Variable Heru Nugroho; Selamet Riyadi; Slamet Mudjijah; Panca Maulana; Ravindra Safitra
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jt6pfc66

Abstract

This study examines the influence of digital leadership on employee performance with digital culture as a moderating variable. In today’s rapidly evolving digital landscape, organizations require leaders who can navigate technological changes and foster a culture that supports innovation and collaboration. The primary aim of this research is to assess how digital leadership impacts employee performance and to explore the role of digital culture in enhancing this relationship. Using a quantitative research method, a survey was conducted with 200 respondents from various industries. Data were analyzed using multiple regression analysis to evaluate the relationships between digital leadership, digital culture, and employee performance. The findings reveal that digital leadership has a significant positive effect on employee performance, and that digital culture moderates this relationship by enhancing the effects of leadership on performance. These results highlight the importance of both digital leadership and digital culture in improving organizational performance in the digital era.
Co-Authors Eryco Muhdaliha Heru Nugroho Heru Nugroho Hidayat, Ravindra Safitra Iis Torisa Utami Iswati, Heni Jemmy, Jemmy Khalid, Zulvia Lestari, Setyani Dwi Mudjijah, Slamet Ravindra Safitra Safitra, Ravindra Selamet Riyadi Selamet Riyadi Silva, Thilini De Sugiarto, Dadet