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All Journal Enrichment : Journal of Management Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Priviet Social Sciences Journal Paramacitra : Jurnal Pengabdian Masyarakat Ecoducation Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Economic Journal
Kesuma, Muhammad Ramadhani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi UMKM melalui Pemanfaatan Big Data: Digitalisasi MENATA Event Organizers untuk Transformasi Bisnis Kesuma, Muhammad Ramadhani; Yustianingrum, Adelia; Najwaa, Nur Ainun; Kobi, Kezia Julietha; Salsabila, Raihana
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 4 No 1 (2025): Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v4i1.142

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan efisiensi operasional dan daya saing MENATA Event Organizers, sebuah UMKM yang berada di kota Samarinda, melalui pemanfaatan teknologi Big Data. Kegiatan ini berfokus pada pengelolaan data pelanggan dan strategi pemasaran berbasis analitik dengan pendekatan sederhana yang mencakup pemetaan kebutuhan melalui metode wawancara dan observasi, pelatihan terpadu dengan implementasi alat seperti Google Analytics dan Google Sheets, serta evaluasi partisipatif untuk mengukur dampak. Hasilnya menunjukkan adanya pengurangan waktu pengelolaan data sebesar 25% dan terjadi peningkatan engagement media sosial sebesar 20%, yang didukung oleh analisis demografi audiens. Tantangan seperti keterbatasan infrastruktur teknologi diatasi dengan solusi yang terjangkau dan pendampingan secara langsung. Pengabdian ini mendorong perubahan sosial berupa peningkatan literasi digital dan kapasitas bisnis, menghasilkan model transformasi digital yang praktis dan dapat direplikasi oleh UMKM lain di sektor manajemen acara. Kegiatan ini memperkuat ekosistem bisnis lokal di Samarinda melalui pendekatan yang inklusif, berkelanjutan, dan berorientasi pada kebutuhan UMKM.
The Role of sustainable finance in driving environmental, social and governance (ESG) based investments Irianto, Ellen D. Oktanti; Kesuma, Muhammad Ramadhani; Aini, Rohana Nur; Henrika, Margareth; Ariswati, Lusiana Desy
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.20029

Abstract

This research discusses the application of Environmental, Social, and Governance (ESG) principles in investment decision-making and their impact on long-term financial performance and investment risk management. The research aims to provide a clearer understanding of how ESG principles are applied in investment decisions, as well as assess their impact on long-term stability. The method used is a qualitative literature review approach, analyzing various related studies. The results indicate that integrating ESG principles into investments can enhance financial performance, reduce risks associated with environmental and social issues, and support the achievement of sustainable development goals. Despite challenges in ESG implementation, such as inconsistencies in reporting and lack of transparent data, there are significant opportunities for companies and investors to leverage ESG as a sustainable and profitable investment strategy. This study provides recommendations for companies, regulators, and investors on how best to integrate ESG into their investment strategies
Trade wars and tech giants: The U.S.–China policy effect on American technology companies Henrika, Margareth; Ariswati, Lusiana Desy; Kesuma, Muhammad Ramadhani; Widaryo, Chandika Mahendra; Irianto, Ellen D Oktanti; Aini, Rohana Nur
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 5 No. 1 (2025): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v5i1.20277

Abstract

The tariff policies implemented by the United States government on imported products from China—particularly technology-related goods—have significantly impacted the global technology sector. This study aims to analyze the influence of U.S.–China tariff policies on American technology companies, with a specific focus on changes in production costs and the operational strategies adopted in response. Employing a qualitative approach through case studies and literature review, the research explores how these tariff measures have affected the performance of U.S. tech firms. The findings reveal that the tariffs have led to increased operational costs, resulting in reduced profit margins and heightened stock price volatility. Large corporations with greater resources tend to better withstand these impacts through supply chain diversification and operational efficiency, while smaller firms face greater challenges. On the other hand, these trade policies have also spurred innovation and strategic restructuring within the tech sector, as major firms invest in automation and process optimization. The study offers insights into mitigation strategies that tech companies can adopt to navigate the effects of volatile international trade policies. These findings hold important implications for strategic decision-making in the face of ongoing global trade uncertainties.
Time Pressure and Jam Koma: Drivers of Student Burnout in Samarinda Aini, Rohana Nur; Kesuma, Muhammad Ramadhani; Widaryo, Chandika Mahendra; Irianto, Ellen D Oktanti; Henrika, Margareth; Ariswati, Lusiana Desy
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/26xy0q34

Abstract

This study investigates the impact of time pressure and cognitive fatigue, locally termed jam koma, on burnout among undergraduate students in Samarinda, Indonesia. Employing a cross-sectional survey design, data were collected from 150 respondents using validated instruments to measure time pressure, cognitive fatigue, and burnout. The analysis, conducted with regression techniques, explores how these factors contribute to burnout within the collectivist cultural context of Indonesia. The findings highlight the significant roles of time pressure and cognitive fatigue as predictors of burnout, reinforcing the applicability of the Job Demands-Resources model in academic settings. The study underscores the influence of cultural expectations, such as familial and societal pressures, in exacerbating student stress. Recommendations include institutional interventions like stress management training to enhance student well-being. Limitations include the cross-sectional design and localized sample, suggesting the need for longitudinal and broader studies. This research enriches the literature on student mental health by integrating local cultural phenomena, offering insights for culturally relevant interventions in Indonesian higher education.
Optimalisasi Pemasaran Digital Melalui Media Sosial Untuk Pemberdayaan UMKM Tteokbeokki.Smd Di Samarinda Kesuma, Muhammad Ramadhani; Asyifa, Adzra Rania; Shabrina, Ananda Nur; Mantika, Syifa Unada
Paramacitra Jurnal Pengabdian Masyarakat Vol. 2 No. 02 (2025): Volume 02 Nomor 02 (Mei 2025)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi pemasaran digital guna meningkatkan daya saing dan jangkauan pasar. Namun, banyak UMKM menghadapi tantangan seperti keterbatasan sumber daya dan keahlian dalam mengoptimalkan media sosial. Pengabdian masyarakat ini bertujuan untuk memberdayakan Tteokbeokki.smd, sebuah UMKM kuliner di Samarinda, melalui pendampingan dan pelatihan pemasaran digital berbasis Instagram. Menggunakan pendekatan kualitatif dengan metode wawancara, observasi, dan pelatihan berbasis penelitian partisipatif, kegiatan ini menganalisis strategi pemasaran organik Tteokbeokki.smd, mengidentifikasi tantangan, dan memberikan solusi praktis. Hasilnya menunjukkan bahwa konten harian dan kreatif di Instagram meningkatkan keterlibatan pelanggan dan kesadaran merek, meskipun tantangan seperti keterbatasan ide konten dan ketergantungan pada strategi organik masih ada. Pelatihan berhasil meningkatkan kualitas konten dan literasi digital tim. Rekomendasi meliputi penerapan iklan berbayar, ekspansi ke platform seperti TikTok, dan kolaborasi dengan influencer lokal untuk memperluas pasar. Pengabdian ini memberikan wawasan praktis bagi UMKM lain dalam memanfaatkan media sosial untuk pertumbuhan bisnis.
Liquidity and Financial Resilience: Lessons from Indonesia Amid COVID-19 Resurgence Irianto, Ellen D. Oktanti; Kesuma, Muhammad Ramadhani; Henrika, Margareth; Widaryo, Chandika Mahendra; Aini, Rohana Nur; Ariswati, Lusiana Desy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.931

Abstract

The resurgence of COVID-19 in Indonesia highlights the critical need for effective financial strategies in vulnerable sectors. This study explores the influence of liquidity management practices, specifically cash, current, and quick ratios, on financial resilience, measured by debt-to-equity ratio and return on assets, in Indonesia’s retail and tourism sectors during the pandemic period. Utilizing panel regression analysis with data from publicly listed firms, the research incorporates firm size as a control variable. Findings indicate that liquidity management has a limited impact on financial resilience, with firm size and digital transformation playing more significant roles. Government interventions and sub-sectoral differences further shape financial outcomes, offering critical insights for navigating future crises. The study contributes to understanding financial strategies in emerging markets, providing actionable recommendations for businesses and policymakers to enhance resilience amid ongoing pandemic uncertainties in Indonesia and ASEAN. By addressing sectoral dynamics, this research underscores the importance of adaptive strategies in ensuring economic stability.
Unveiling Sentiment and Financial Risks: OJK’s 10% Co-Payment in Health Insurance Kesuma, Muhammad Ramadhani; Irianto, Ellen D. Oktanti; Henrika, Margareth; Ariswati, Lusiana Desy; Aini, Rohana Nur; Widaryo, Chandika Mahendra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.997

Abstract

This qualitative study explores public sentiment and thematic discourse surrounding the Otoritas Jasa Keuangan (OJK) regulation mandating a 10% co-payment for health insurance claims, effective January 1, 2026, as outlined in SEOJK No. 7/SEOJK.05/2025. Data were collected from X posts and associated replies between May 20 and June 12, 2025, a period justified by its alignment with the regulation’s announcement and initial public reaction phases. Employing thematic coding inspired by NVivo 12 methodologies, five key nodes emerged: Regulation Announcement, Cost Concerns, Consumer Criticism, Industry Perspective, and Policy Clarification. Analysis reveals a predominant neutral sentiment in initial media-driven posts, contrasted by a strong negative sentiment in public replies, reflecting financial burdens and trust erosion. The study leverages a word cloud to highlight recurring terms like “co-payment,” “cost,” and “OJK,” reinforcing public focus on financial implications. Findings indicate a reputational risk for insurers and OJK, necessitating enhanced consumer engagement and policy communication. This research contributes a novel perspective on real-time social media sentiment analysis in regulatory contexts, addressing a gap in understanding public response to health insurance reforms in Indonesia. Implications suggest targeted educational campaigns and stakeholder consultations to mitigate adverse perceptions.
ASEAN Energy Firms’ Financial Fortitude: Past Geopolitical Insights For Iran-Israel Challenges Kesuma, Muhammad Ramadhani; Irianto, Ellen D. Oktanti; Ariswati, Lusiana Desy; Henrika, Margareth; Widaryo, Chandika Mahendra; Aini, Rohana Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1121

Abstract

Geopolitical crises, including the Gulf tensions (2019–2020) and the Russia-Ukraine conflict (2022), have profoundly disrupted the financial performance of ASEAN energy firms, offering critical insights for navigating the ongoing Iran-Israel conflict. This study investigates the influence of financial ratios—Debt to Equity Ratio (DER), Total Asset Turnover Ratio (TATO), and Liquidity Coverage Ratio (LCR)—on financial performance, measured through Current Ratio (CR) for liquidity and Net Income (NI) for profitability, across 101 energy firms in Indonesia, Malaysia, the Philippines, Thailand, and Singapore from 2019 to 2023. Utilizing panel data regression with data sourced from the Wall Street Journal, the findings demonstrate that LCR significantly enhances both liquidity and profitability, ensuring resilience amid market volatility. Conversely, TATO negatively impacts liquidity, reflecting trade-offs in asset efficiency, while DER shows no significant effect, suggesting prudent debt management. Firm Size increases profitability but reduces liquidity due to operational complexity. These results advance theoretical understanding of financial resilience in emerging markets and provide actionable liquidity-focused strategies for managers and policymakers to address current geopolitical uncertainties, fostering robust financial stability.
Dual Crises Resilience: Financial Dynamics of ASEAN Tourism Firms Widaryo, Chandika Mahendra; Kesuma, Muhammad Ramadhani; Henrika S, Margareth; Irianto, Ellen D. Oktanti; Nur, Aini Rohana; Ariswati, Lusiana Desy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1127

Abstract

This study examines the financial resilience of ASEAN tourism firms during the dual crises of the COVID-19 pandemic and Middle East geopolitical conflicts from 2019 to 2023, focusing on liquidity (Current Ratio) and solvency (Debt-to-Asset Ratio). Employing panel data regression on 160 observations from 32 publicly listed firms sourced from the Wall Street Journal, it analyzes the impact of revenue, earnings per share (EPS), and firm size. Findings indicate that revenue negatively affects liquidity, firm size enhances both liquidity and solvency, and EPS marginally reduces solvency. Larger firms demonstrate greater resilience, while smaller firms face vulnerabilities. The study highlights adaptive strategies like domestic tourism and digital transformation, offering insights for 2025 crises. Its novelty lies in its dual-crisis analysis within the ASEAN context, contributing to financial resilience literature and informing policies for liquidity management and non-debt financing.
Exploring Climate Risk Effects on Financial Performance in Energy Sector Kesuma, Muhammad Ramadhani; Henrika S., Margareth; Ariswati, Lusiana Desy; Widaryo, Chandika Mahendra; Irianto, Ellen D. Oktanti; Aini, Rohana Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.483

Abstract

This study examines the impact of the Climate Change Performance Index (CCPI) on the financial performance of energy firms in Indonesia and Malaysia, with capital structure as a moderating factor, using panel data analysis. Data from 62 publicly listed energy firms over 2019–2023 were analyzed through fixed effects, random effects, and diagnostic tests (Chow, Hausman, and Lagrange Multiplier). Results reveal that CCPI does not significantly affect return on assets (ROA) (coefficient = -0.0065, p = 0.837), and capital structure shows no moderating effect (p = 0.806). Firm size exhibits a near-significant impact (p = 0.058) in the random effects model. Multicollinearity and time-invariant variables limit cross-country and sectoral analyses. Findings underscore the ASEAN context, where evolving climate regulations temper financial impacts, with firm size emerging as a critical resilience factor. Future research with broader datasets is recommended to address methodological constraints.
Co-Authors Annisa Putri Ariswati, Lusiana Desy Asyifa, Adzra Rania Editya, Lexi Okniel Fitri Hasanah Haslan Henrika, Margareth Hikma, Dita Nurul Irianto, Ellen D. Oktanti Jawan, Grace Oktavia Kobi, Kezia Julietha Mantika, Syifa Unada Misra Najwaa, Nur Ainun Nur, Aini Rohana Pangestu, Gary Putri, Alya Salsabilla Rahmah, Hilma Tsania Nur Ramadani, Dimaz Ramadhan, Gholib Murtadho Rohana Nur Aini Salsabila, Raihana Shabrina, Ananda Nur Sitompul, Ester Ebuliance Widaryo, Chandika Mahendra Wijaya, Stephanie Yustianingrum, Adelia